learn digital advertising and marketing with Digital Drew
Welcome to my digital marketing and digital advertising blog. Each week I write about specific topics that I see businesses of all sizes struggle with. I am happy to share my knowledge and experiences so that way others can benefit from the years of digital advertising knowledge I have acquired.
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Facebook Pixel Installation – Critical For Success
The Facebook Pixel is an essential tool for advertisers on Facebook and Instagram, offering valuable insights and optimization options to enhance the effectiveness of advertising campaigns. By installing the Facebook […]
Social Media Likes Don’t Pay The Bills
When it comes to social media likes, it is crucial to understand their limitations in driving meaningful business outcomes. Likes may seem appealing, but they do not directly translate into […]
Social Media Ads As A Value Tool
In today’s digital landscape, mastering the art of creating effective Facebook ad is essential for businesses to thrive. However, simply bombarding users’ feeds with sales pitches won’t cut it. To […]
Search Is A Research Tool
Search advertising is a powerful tool that allows businesses to connect with users actively seeking products, services, or answers to their queries. Platforms like Google and Bing serve as research […]
Instagram Posts, Learn What To Post
When it comes to using Instagram as a marketing tool, one of the most common questions I receive is: “What should I post?” It’s a crucial question because the content […]
Negative Keyword Lists For Search
Location-Based Negative Keywords In the realm of location-based negative keywords, comprehensive research is your best friend. The specific area where your business operates or serves greatly determines the kind of […]
Ad Groups For Search Ads
Account Structure and Ad Groups An account in the realm of search advertising can be likened to a sophisticated piece of machinery. The mechanism powering this machine? Ad Groups. Functioning […]
Include Or Not Include In Your
One of the most frequently asked questions I receive on LinkedIn is what to include or not include in the experience section of your profile. It’s essential to understand the […]
How To Write A Good LinkedIn Bio
Writing a good LinkedIn bio is essential to building your credibility on the platform. It is your first impression you are giving someone browsing your profile and your profile gives visitors […]