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Welcome to my digital marketing and digital advertising blog. Each week I write about specific topics that I see businesses of all sizes struggle with. I am happy to share my knowledge and experiences so that way others can benefit from the years of digital advertising knowledge I have acquired.
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If you are an ECommerce brand now is the time to start planning for the holidays. Consumers start buying their gifts as early as September and do a great deal of shopping in October as well. If a brand would like to start now, here are some recommendations I have for taking advantage of the …
The Google Grant gives any 501(c)(3) non-profit up to $10,000 per month in FREE Google Ads. That typically is about 4,000 – 9,000 clicks to your non-profit’s website per month. After running several of these Google Grants accounts I would love to share my experience. I also would like to help more non-profits take advantage …
You can be bidding on the most relevant keywords for your industry. However, if users aren’t clicking on your ads, then perhaps your search ad copy is not resonating with them. While it takes time to get your search ads consistently clicked on, some keywords and phrases do perform well regardless of industry. Location …
When running search ads one of the most important things to do each day is to check the search terms report. To check the search terms report select “keywords” on the left column of Google Ads, and select “search terms” in middle of the row of options towards the top of the screen. By reviewing …