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Welcome to my digital marketing and digital advertising blog. Each week I write about specific topics that I see businesses of all sizes struggle with. I am happy to share my knowledge and experiences so that way others can benefit from the years of digital advertising knowledge I have acquired.
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Who doesn’t like to get something extra with everything? Google Ads extensions are that extra something that enhances Google Ad performance. Did you know that since September 2022, Google Ad extensions are referred to as “assets?” To know why extensions are assets it’s important to understand how they fit into your digital marketing strategy. You …
Should you wait for your car to crash on the highway when you know its brakes are showing signs of malfunction? Definitely not, right? But if you fail to carry out routine inspections, this is going to happen sooner or later. When it does, the loss and damage may be irreparable. In much the same …
Best SEO Audit Tools For Detecting Issues That Can Compromise Your Site’s Visibility Read More »
Have you been in a position where you signed up with a digital marketing agency in New York and then were forced to end the contract in a few months’ time? This isn’t unheard of because many brands make the wrong choice in a hurry to push up their revenues.Now that the digital world is …
Working With An Advertising Agency In New York -What To Look For And What To Avoid Read More »
Monitor your weekly screen time and you will get a sneak peek into how digital marketing has invaded your personal life. Consumers are spending more time than ever on their smartphones, whether it’s browsing for new products, shopping online, or watching videos on Facebook and Instagram. Imagine how many consumers you can reach through a …
Video content plays a huge role in generating traffic and building an authentic connection with the audience. Not only does video help you rank higher on Google, it also boosts your conversion rates and entices your readers to click through to your site and make purchases. Video marketing and search engine optimization go hand in …
5 Ways Video Content Can Help You Rank Higher on Google Read More »
Are you worried that your New York startup won’t be noticeable enough? Have your site rankings been showing a steady decline in recent months? Do you feel your digital marketing efforts aren’t able to generate enough leads? If so, maybe it’s time to evaluate the SEO elements of your website. And, choosing the right SEO …
What do you do when you find that there are almost 5 billion active users worldwide on social media? You definitely want your business to be out there, right where the action is. If you fail to take advantage of the social media revolution, you are going to lose out on perhaps the fastest, most …
What A Social Media Agency in NYC Can Mean For Your Business Read More »
Thanks to the numerous direct and indirect advertising options, social media has altered the way marketing is done in the modern era. Paid advertisements on Facebook can increase your audience reach, lead generation, and conversion rates. It would be a good idea to start using Facebook as a marketing tool right away if your business …
The List Of Black Friday Facebook Ads Examples To Watch Out For 2022 Read More »
The two most significant shopping days of the year for retailers are here, and especially for online businesses; Cyber Monday and Black Friday. Businesses make a lot of potential sales during these two days. But since there is a lot of competition, companies must stand out if they want to be noticed and sell more …
5 Ways To Turn Your Black Friday Cyber Monday Ads Into Success Read More »
The holiday season is almost here! Now is the time to promote your social media marketing plans if you haven’t already. Doing so helps you benefit from this Black Friday no matter what kind of business you are in, whether you offer services or sell products online. As more people are utilizing their mobile devices …
Useful Social Media Tips To Make The Most Out Of Black Friday Facebook Ad Read More »