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Welcome to my digital marketing and digital advertising blog. Each week I write about specific topics that I see businesses of all sizes struggle with. I am happy to share my knowledge and experiences so that way others can benefit from the years of digital advertising knowledge I have acquired.
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22% of marketers are currently using AI-based apps for their marketing efforts. Whereas 57% more are planning to use them in the coming years. – Salesforce’s State of Marketing Report (Fifth Edition) One can easily judge from this data that Artificial Intelligence (AI) and Machine Learning (ML) is going to play a huge role in …
How AI and Machine Learning Are Changing The Digital Marketing Landscape Read More »
Released on 1st October 2012, Google Tag Manager (GTM) has become a staple in the life of every digital marketer. AdWords conversion script, Google Analytics Tracking Code, Remarketing codes, and whatnot, GTM is the one software that can help you manage it all. The best part is that it is free to use, and can …
GTM (Google Tag Manager) And The Benefits of It And How To Use It Properly Read More »
It is a moment of pride for us to announce that Digital Drew has been ranked amongst the best agencies for 2021 by Superbcompanies.com for its e-Commerce paid marketing services. Superbcompanies.com is a leading research portal that provides ratings of service providers every year based on various factors. The ranking offered by Superbcompanies.com is based …
Digital Drew Ranked One of The Top e-Commerce PPC Agencies by Superpcompanies.Com Read More »
The news of iOS update comes as music to the ears of apple users. However, with every new update, besides the changes in the interface and addition of features, comes as certain set of challenges for the businesses, since they have to adapt their marketing strategies according to those changes. When apple announced that the …
Here’s What You Can Do To Prepare Your Fb Ad Strategies For Ios 14 Update Read More »
Instagram Advertising Campaign has become a new trend among individual influencers, celebrities, and business organizations to achieve higher Return of Investments (ROI) on social media. To begin with, Instagram has transposed into a highly competitive platform for paid advertising. It meets the revenue benchmark that Google ads have set in the industry. However, somehow, startups …
Beginner’s Guide To Instagram Advertising Campaign Read More »
When it comes to paid ads you are paying for every single click and in some cases every single impression. Therefore, in that case, pay for what you want. Whether it is leads, add to carts, purchases or calls. Whatever your business needs to grow that is what you should pay for. Link clicks, landing …
If you didn’t read the ECommerce Google Ads For The Holidays post I highly recommend you take a look at that post as well. However, for Facebook ECommerce ads, there are many ads you can run to promote your holiday sales. The first piece of advice is just because you want holidays sales does not …
If you are an ECommerce brand now is the time to start planning for the holidays. Consumers start buying their gifts as early as September and do a great deal of shopping in October as well. If a brand would like to start now, here are some recommendations I have for taking advantage of the …
The Google Grant gives any 501(c)(3) non-profit up to $10,000 per month in FREE Google Ads. That typically is about 4,000 – 9,000 clicks to your non-profit’s website per month. After running several of these Google Grants accounts I would love to share my experience. I also would like to help more non-profits take advantage …
LinkedIn recommendations are one of the most important components of your profile to help you become successful on the platform. They help your profile rank higher for users searching for your services or expertise. LinkedIn Recommendations also help to build your credibility once a user gets there. Who To Ask In terms of who …