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Welcome to my digital marketing and digital advertising blog. Each week I write about specific topics that I see businesses of all sizes struggle with. I am happy to share my knowledge and experiences so that way others can benefit from the years of digital advertising knowledge I have acquired.
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When it comes to paid ads you are paying for every single click and in some cases every single impression. Therefore, in that case, pay for what you want. Whether it is leads, add to carts, purchases or calls. Whatever your business needs to grow that is what you should pay for. Link clicks, landing …
If you didn’t read the ECommerce Google Ads For The Holidays post I highly recommend you take a look at that post as well. However, for Facebook ECommerce ads, there are many ads you can run to promote your holiday sales. The first piece of advice is just because you want holidays sales does not …
If you are an ECommerce brand now is the time to start planning for the holidays. Consumers start buying their gifts as early as September and do a great deal of shopping in October as well. If a brand would like to start now, here are some recommendations I have for taking advantage of the …
The Google Grant gives any 501(c)(3) non-profit up to $10,000 per month in FREE Google Ads. That typically is about 4,000 – 9,000 clicks to your non-profit’s website per month. After running several of these Google Grants accounts I would love to share my experience. I also would like to help more non-profits take advantage …
LinkedIn recommendations are one of the most important components of your profile to help you become successful on the platform. They help your profile rank higher for users searching for your services or expertise. LinkedIn Recommendations also help to build your credibility once a user gets there. Who To Ask In terms of who …
Besides writing relevant ad copy another way to improve your search ad results is by including ad extensions. Ad extensions are a variety of text, hyperlinks, and call to actions that can help improve your results by making your ads more relevant to what the user is searching for. Ad extensions also provide additional information …
You can be bidding on the most relevant keywords for your industry. However, if users aren’t clicking on your ads, then perhaps your search ad copy is not resonating with them. While it takes time to get your search ads consistently clicked on, some keywords and phrases do perform well regardless of industry. Location …
Another common question I get about social media ads is about posting your ad on Facebook or Instagram or both. The answer depends on the ad and the advertiser. However, what is nice about the two platforms is that you create one advertising account and can select which platform(s) to post your ad on. Once …
Growing your social media likes is important to helping your business reach new customers. However, there are so many times I see accounts whether it is Facebook, Instagram, or LinkedIn where the account consistently has the same one or two likes per post over and over again, but breaking that cycle can be fixed. …
When running search ads one of the most important things to do each day is to check the search terms report. To check the search terms report select “keywords” on the left column of Google Ads, and select “search terms” in middle of the row of options towards the top of the screen. By reviewing …