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Welcome to my digital marketing and digital advertising blog. Each week I write about specific topics that I see businesses of all sizes struggle with. I am happy to share my knowledge and experiences so that way others can benefit from the years of digital advertising knowledge I have acquired.
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AI Search Optimization: How to Get Your Business Recommended by ChatGPT, Google AI Overviews & Perplexity
As AI-powered search tools become the preferred way people discover products, services, and local businesses, companies can no longer rely solely on traditional SEO. Platforms like ChatGPT, Google AI Overviews, […]
SEO vs. Google Ads: Which Does Your Business Need in 2026?
It’s one of the most common questions business owners ask when they’re ready to invest in digital marketing: “Should I focus on SEO or Google Ads?” The honest answer is […]
How to Choose a Google Ads Agency in NYC: What to Look For (and What to Avoid)
Hiring a Google Ads agency is one of the most consequential digital marketing decisions a business makes. Get it right, and you have a partner who drives real, measurable growth. […]
Google Ads Audit Checklist: The 12 Things a Real Audit Should Catch
Somewhere in your Google Ads account, money is leaking. Not maybe. Almost certainly. That’s not a scare tactic, it’s just the math. A massive WordStream study that ran more than […]
What Is llms.txt, and Does Your Website Need One in 2026?
There’s a new file quietly showing up in the root of forward-thinking websites, sitting right next to the robots.txt that’s been there for decades. It’s called llms.txt, and depending on […]
In-House vs. Agency for Paid Media: How to Decide (2026 Framework)
Every marketing leader hits this question eventually, usually at the worst possible moment. Spend is climbing. The board wants results. And you’re staring at two doors: hire someone to run […]
How Much Does a Google Ads Agency Cost in 2026? (Real Pricing Models Explained)
Let’s do the thing almost no agency website will do. Let’s actually talk about money. You’ve probably noticed the pattern. You go looking for what Google Ads management costs, you […]
How to Show Up in ChatGPT and AI Search Results: A 2026 GEO Playbook
Picture your best customer. They’ve got a problem you solve. A year ago, they would have opened Google, typed a query, and scrolled through ten blue links until they found […]