Marketing Checklists
The same step-by-step audits our team runs for clients — written out so you can run them yourself. No fluff, no gated 40-page ebooks. Pick the one that matches what you're working on.
SEM Audit Checklist
23Account structure, bidding, keyword hygiene, and conversion tracking — the full pass we run before touching a budget.
SEO Checklist
39Technical, on-page, and content checks in the order that actually moves rankings, from crawlability to internal links.
Landing Page Checklist
14What has to be above the fold, what belongs below it, and the friction points that quietly kill your conversion rate.
E-Commerce Checklist
87Feed quality, product page structure, Shopping campaign setup, and the tracking most stores get wrong.
SEO Migration Checklist
10Redirect mapping, staging QA, and the post-launch monitoring that keeps a replatform from erasing years of traffic.
GA4 Implementation Checklist
16Events, conversions, and data quality set up so your reports match reality — and your ad platforms agree with them.
Meta Ads Checklist
32Campaign structure, audience setup, creative testing, and pixel plus Conversions API tracking checked end to end.
Web Development Checklist
34Discovery, design, performance, and launch steps for a business site that actually generates leads — new build or redesign.
Social Media Checklist
56Profile setup, content cadence, engagement, and reporting — a full audit pass across the channels you actually post on.
AI SEO Checklist
56How to structure content, schema, and authority signals so AI-driven search can find, trust, and cite your site.
AEO Checklist
49Answer Engine Optimization: formatting content to win featured snippets, voice results, and Google AI Overviews.
GEO Checklist
56Generative Engine Optimization: the citations, mentions, and technical signals that get you referenced by ChatGPT and Perplexity.
What Clients Say About Working With Our Team
Real feedback from business owners, founders, and marketing leaders who have experienced measurable growth.
Working with the team here is one of the best decisions our brand has made for growing awareness and e-commerce sales. The creativity and expertise are unparalleled. We value their ability to communicate the otherwise complicated language of paid advertising and SEO.
They've been instrumental in streamlining my digital ad services. A pleasure to work with, and a ton of valuable knowledge executed daily. Can't imagine working without them.
Pivotal in the creation and continued success of our Google Ad campaigns — keyword targeting, revenue tracking, Salesforce reporting, and more. Their insight helped us find returns of up to 5x and 6x our monthly spend.
Questions About Our Checklists
Digital Drew SEM offers free, downloadable checklists covering different sides of digital marketing, including an SEM Audit Checklist, a Meta Ads Checklist, a Web Development Checklist, and an AEO & GEO Checklist for AI search visibility. Each one breaks a full audit process into clear sections with specific, actionable points.
It walks through 6 sections and 34 points covering everything that goes into a business website that actually generates leads, discovery and strategy, design and user experience, development and performance, SEO and technical foundations, content and conversion elements, and launch and post-launch steps. It's built for anyone planning a new site, a redesign, or auditing an existing one.
It covers 6 sections and 36 points focused on getting a website surfaced and cited in AI-driven search, Google AI Overviews, ChatGPT, Perplexity, and similar tools. That includes foundational on-page SEO, structured data and technical signals, content formatting for AI answers, E-E-A-T and topical authority, citations and brand mentions across the web, and ongoing monitoring.
AEO (Answer Engine Optimization) focuses on getting content surfaced as a direct answer, think featured snippets, voice search, and AI Overviews. GEO (Generative Engine Optimization) focuses more broadly on how generative AI tools like ChatGPT and Perplexity find, trust, and cite a site when generating a response. The two overlap heavily in practice, which is why they're combined into one checklist.
Yes. Every checklist on this page is a free resource, no strings attached, available as an instant download.
No. They're written to be usable by business owners as well as marketers and developers. Some points (like schema markup or Core Web Vitals) are more technical, but each checklist explains what to look for and why it matters in plain terms.
It depends on the checklist. The SEM Audit and Meta Ads checklists are meant to be run before launch and then quarterly. The Web Development Checklist applies to any new build or full redesign. The AEO & GEO Checklist is worth repeating quarterly too, since AI search behavior is still shifting quickly.
Yes, and it's usually the right approach. A site with weak technical foundations (Web Development Checklist) will also struggle with AI search visibility (AEO & GEO Checklist), and a paid campaign (SEM or Meta Ads) sending traffic to a weak landing page won't convert well either. They're designed to complement each other.
Each one is available as a free PDF download, delivered instantly after filling out a short form.
Every checklist links to a free marketing audit and consultation, available through the contact form or a Calendly booking link, if you'd rather have Digital Drew SEM run the audit against your actual account or site.
Want us to run the checklist for you?
We'll audit your account live, show you where spend is leaking, and give you three fixes to action first. 15–30 minutes, no pitch.
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