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Welcome to my digital marketing and digital advertising blog. Each week I write about specific topics that I see businesses of all sizes struggle with. I am happy to share my knowledge and experiences so that way others can benefit from the years of digital advertising knowledge I have acquired.
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How Much Should Ecommerce Brands Spend on Google Ads? A Realistic Budget Guide
The most common question ecommerce brands ask before starting or scaling Google Ads is also the one with the least useful answers online: how much should I actually spend? Most […]
SEO vs Google Ads for Med Spas: Which Channel Books More Appointments in 2026
The single most common marketing question from med spa owners: Should we be spending on Google Ads or SEO? The budget feels finite. Both channels promise patient bookings. And most […]
Law Firm SEO: How to Get Your Practice on Page One of Google in 2026
Law firm SEO is one of the most competitive categories in search, and one of the highest-payoff when done correctly. A personal injury firm that ranks organically for “personal injury […]
Google Ads for Med Spas: How to Fill Your Appointment Book in 2026
Google Ads is one of the most effective patient acquisition channels for med spas, and one of the most mismanaged. When it’s set up correctly, it puts your services in […]
Google Ads Audit: 12 Things to Check Before You Spend Another Dollar
A Google Ads audit is the fastest way to find out why your campaigns are not performing, and whether the problem is fixable or fundamental. After auditing hundreds of Google […]
LinkedIn Ads for B2B: How to Generate Qualified Leads Without Wasting Your Budget
LinkedIn Ads for B2B companies are the highest-cost, highest-potential paid media channel available, and the most consistently mismanaged. The platform has no equal for reaching senior decision-makers by title, company […]
Why Your Google Ads Aren’t Converting (And How to Fix It)
If your Google Ads are spending money but not producing leads or sales, you’re not alone, and the problem is almost always fixable. Google Ads failure has predictable causes. After […]
Google Ads vs SEO: Which Is Right for Your Business in 2026?
The honest answer to “Google Ads vs SEO” is that you shouldn’t have to choose, but most businesses do have to start somewhere. This guide breaks down exactly what each […]
Why Hire an SEO Consultant in Midtown Manhattan for Your Business
Key Takeaways An SEO consultant in Midtown Manhattan helps your business get found where local customers are searchingA dedicated SEO expert ensures your site shows up for the right keywords […]