Video content plays a huge role in generating traffic and building an authentic connection with the audience. Not only does video help you rank higher on Google, it also boosts your conversion rates and entices your readers to click through to your site and make purchases.
Video marketing and search engine optimization go hand in hand, allowing you to create content that better captures your audience’s attention, encouraging them to spend more time with your brand.
From landing page videos to video testimonials, there are several ways you can use video content to your advantage when it comes to ranking higher on Google and use an online video editor to incorporate them into your marketing strategy.
Here are 5 ways video content can improve your SEO ranking and help you convert more readers into customers-
1. Videos Help You Improve SEO
Online video has become increasingly popular over the past few years, and it’s not hard to see why.
It’s a great way to reach people who may not be able to find your website through other channels, it can help you rank higher on search engines like Google (especially if you use videos with title descriptions), and it allows you to showcase your product or service in a unique way that captivates viewers.
For instance, one excellent marketing technique is using an explainer video as a landing page for someone visiting your site for the first time.
These are typically 2-minutes long and provide essential information about what the viewer is looking at; they provide many benefits when used correctly. These include quick loading times (even on slower connections), accessibility across all devices, memorable visual aids that keep viewers hooked throughout the entire process, and better SEO rankings because you’re presenting relevant information directly to their web browser!
2. Videos Are More Shareable
Videos are comparatively more shareable than text-based content. Video is the way to go if you want to get your message across and make a lasting impression. Videos are also easy to rank for with SEO because they’re much more likely to be shared over social media and picked up by search engines.
Plus, keeping viewers’ attention is easier when they don’t have to read what you have to say. People learn better through watching a video than reading about it. This increases their interest in what you have to say, and people are less likely to skip around when watching a video versus scanning through an article.
In addition, videos allow you to show how something works without having to write out every step, which can save time and help reduce spelling errors in written content.
Whether you want to provide instructions or showcase features of your product, video is a great way to do that. Even if you’re not as skilled at creating them yourself, plenty of free tools available will take care of the heavy lifting for you.
3. Videos Help You Generate Traffic
Not only will video content help you generate traffic, but it can also help you rank higher in the search engine results pages (SERPS).
When videos are uploaded to a site and embedded on a blog, they often have their URL different from the blog post. People searching for that keyword on Google may find your video instead of your post.
Even if someone views your blog post, they might see the video and then return later to read the rest of what you wrote. If your goal is to get more organic traffic from Google search engines, there’s no reason not to take advantage of this powerful marketing tool.
4. Google Seems to Prefer Videos
Google values video content as much as they do links, so make sure you’re uploading videos to every social media platform. To rank higher in search engine results pages (SERPs), you need to create high-quality and original content.
Videos seem to have an excellent way of adding additional content to your site, while simultaneously attracting more traffic from those who prefer watching rather than reading.
The key is to upload videos to every social media platform possible because Google will not index any other sites but your own. For the video to be valuable, it needs to be original and high-quality; if it’s not, there’s no point in wasting time and resources creating one. When using YouTube to publish your videos, don’t forget to add metadata tags such as title, description, thumbnail image, tags, and category – this will improve SEO rankings!
5. Videos Help Visitors Stay Longer on Your Website
Videos are a great way to engage your audience and keep them interested in what you say. Videos can also help increase your website’s organic ranking on search engine results pages. Videos allow your visitors to learn and stay on your website longer.
The average visitor stays on a website with video content for 1 minute and 45 seconds, more than three times the average time spent on a website without video content. More than 50% of people will leave a site if it takes more than 3 seconds to load a page. And after 3-4 minutes, people will lose interest in what you’re talking about. But by then, they’ll be engaged enough to watch another 5 minutes! You can use the best video editor to edit your videos and make them more engaging to watch. This way if a user will stay on your website for a longer time it will decrease your bounce rate and can help you rank high in search results.
Some studies show that people who view a video are more likely to buy products than those who just read text on the same topic. Videos also allow you to rank higher on search engines like Google due to YouTube’s popularity as one of the world’s most popular websites.
How to Incorporate Videos on Your Website?
There are many ways you can use video to improve your SEO strategy. Here are five:
1. Provide a Longer-Form Product Demo or Tutorial:
A detailed product demo or tutorial can be very helpful for convincing prospects to buy something without having any idea about how the product works or what it does. A quality tutorial will answer most questions they could ask before making a purchase decision and reassure them that they’re buying the right thing.
2. Host Q&A Sessions with Your Target Audience:
Videos help you address your target audience’s specific problems or concerns and provide solutions; it can be a great way to establish yourself as an expert and build trust with potential customers.
3. Showcase Live Events, Talks, And Podcasts:
The events, talks, and podcasts related to your niche that you host monthly or weekly could make great fodder for short YouTube clips. These clips don’t need much editing since they were recorded live! Simply upload these videos to your YouTube channel, insert a few links in the description box pointing viewers back to your blog and social media accounts, and voila!
4. Interview Your Clients:
Building stronger relationships with current clients is one of the best things you can do for business growth. One way to strengthen those ties is by interviewing them. Letting your followers know you care enough to want to hear their thoughts and opinions will show them how invested you are in your business. Plus, the testimonials they share on camera will convince others to become clients themselves.
5. Produce Educational Or Informational Videos:
Creating informational videos is another great way of getting noticed by search engines such as Google and Yahoo. Ensure you include appropriate keywords in the video title and tags so that it ranks high when someone searches for information about those topics.
Conclusion
It’s no secret that video content is taking over the web. GIFs to YouTube videos are a new way for brands to connect with consumers. But now, video content is more than just an update on your latest product release or how-to demonstrations.
It can also be a valuable SEO tool to increase your search engine rankings and exposure. So when you’re ready to start your next marketing campaign, consider adding video content into the mix. Not only will you enjoy increased organic traffic and higher conversion rates, but you’ll also see better ROI for each dollar spent.