What do you do when you find that there are almost 5 billion active users worldwide on social media? You definitely want your business to be out there, right where the action is.
If you fail to take advantage of the social media revolution, you are going to lose out on perhaps the fastest, most effective, and least expensive medium to reach out to your target customers.
Social media is no more an option for your business; it has grown into the most reliable way to grow your brand and expand your client base. Now that you know what social media can achieve for you, is it a good idea to manage it on your own?
As a business owner in a city like New York, you will be expected to wear many hats. Juggling administrative, executive, and financial tasks aren’t going to be easy. Instead of trying to do everything by yourself, it’s wiser to look for a social media agency in NYC that can do this for you.
Why do you need a social media agency in New York for your business?
In a city like New York where businesses are coming up every day, each vying against the other to grab consumer attention, you need a social media company that can guarantee you quick results in digital marketing.
It should be equipped to offer you custom solutions to cater to your business needs. The idea is to find experts that can come up with search engine marketing solutions from the beginning till the end. This agency must be with you every step of the way, carefully considering your client’s journey, right from discovering your products to buying them.
Reasons why hiring an NYC social media agency may be the right decision for your business growth:
How do you optimize your social media presence? It’s by creating engaging campaigns. In a city like New York, known for its economic diversity and fast-growing market, launching a business is wise. But, you must ensure that it stands out from the competition. And, the best way to do that is to grow your brand presence through social media.
- Wider reach:
A leading social media agency in NYC will dive deep into site metrics and customer buying behavior to discover the most impactful ways to connect with your target audience. Not only can you discover new customers this way but make sure that you stay on top of their minds. With a whopping 70% of users on social media logging into their accounts once every day at least, you get to connect with them more than ever. Make every such encounter count. Your social media partner will ensure that your posts are regularly updated, that they are both informative and interesting, and that your followers never forget you. If you are on their minds, they will think of you when they want to make a purchase.
- Increase brand awareness:
Given that more than 50% of the global population spends time on social media, whether it’s Twitter, LinkedIn, or Instagram, it’s the natural place to find new prospective customers. Did you know that nearly 83% of Instagrammers claim to have discovered new products through this platform?
- Human touch:
Social media agencies allow your business to establish human connections. You get the chance to introduce your Instagram followers to your company. This opens up a channel of communication and conversations as they get a peek into how your existing customers use and benefit from your services. This adds credibility and authenticity to your brand and builds trust. When customers realize they can trust your business, they tend to come back to you over and over again. Don’t miss out on the chance to show how you put your customers’ needs first!
- Accessibility to the latest technologies and tools:
With online marketing encompassing different fields, you are going to need access to new tools and technology to stay ahead of the race. This is where an experienced SEM agency can make a huge difference. It can offer you all the resources and tools you need for content marketing, search engine optimization, or local PPC advertising. And, it goes without saying, that this can be an added advantage for smaller companies working on limited budgets! If you are lucky to find a leading SEM agency, you can even get access to premium software as these companies have ties with tech partners.
- Fresh and relevant content:
Online marketing agencies are always in tune with the latest developments and marketing trends that can positively impact businesses. So, when you work with one, they will study your customers, find out what they need and want, and accordingly, create useful content. A good SEM agency will understand how your users consume content; they can tell you if your posts on social media are garnering enough attention. They know whether how-to videos are getting more viewership than on-page blogs or if your posts are boosting user engagement. Such insights from experts can be most valuable when it comes to crafting compelling content. On the basis of these inputs, the agency will craft a plan for content marketing that suits each of your social media platforms.
- Grow online presence:
Simply getting a high rank on Google isn’t going to be enough when it comes to boosting conversions. These metrics help no doubt, but having a solid online presence goes beyond this. It means that every time users look for your products they are sure to find you. This is done by creating listings and accounts in keeping with the search behaviors of your customers. So, the agency starts to analyze client behavior on platforms like LinkedIn, Facebook, or Google My Business and then fine-tunes the social media and PPC campaigns to heighten your brand visibility.
Working with an experienced social media company is advantageous because you can be sure they know what the latest search engine algorithms are. Google rolls out algorithms on a regular basis and this impacts a company’s SEO strategy. A leading SEM company will keep a track of the changing algorithms and tweak your strategies accordingly to make sure your rankings do not suffer.
- Strategy development:
Business campaigns typically last for a few months up to a year and target specific goals like driving a certain amount of web traffic or generating a specific number of leads. A top-notch SEM agency will make sure your business’s short-term goals are aligned with the long-term ones. For that, they will evaluate the marketing strategy every month or quarter; if the campaigns are found to be lacking in anything, these are corrected and changed. The campaign must be able to deliver results and be flexible enough to incorporate industry changes at the same time.
Without regular monitoring and evaluation, you cannot ensure that your marketing campaign will stay relevant. It’s imperative to know how effective a campaign was as far as your business goals were concerned. This helps you tweak the campaign and make necessary changes while it’s ongoing. Once the campaign is over, the agency will undertake another round of evaluations to measure how impactful the techniques were. This insight and related data will prove to be much useful when planning the next campaigns. It will ensure that you are able to target your customers better and the brand messaging more powerful than before.
- Budget management:
When you have a leading online marketing agency to plan and execute a campaign, you can rely on their expertise to manage your budget seamlessly. SEM experts help you to come up with a realistic budget, allocating optimal resources for SEO, PPC, and social media. They will conduct initial research to find out which platforms perform the best and which don’t and then allocate the funds accordingly. This is a cost-saving technique because you use your budget smartly to boost areas that were weak and maintain those that were strong. Social media agencies understand how to exploit social media ads by combining video, content authoring, and designs. Not only this, they know how to use timing to their advantage by posting relevant content on social media platforms whenever anything goes viral.
- Proper campaign structuring:
Handling an online marketing campaign independently can be quite challenging, but a social media company simplifies it for you. They ensure that your company ads are effective; this they do by creating a campaign structure that is suited to your business. Your aim is to get returns on investment and this is where an experienced agency can help. They help you avoid the most common mistakes made by businesses, like splitting up campaigns too finely or not narrowing them down properly.
- Build brand recognition:
The most important reason for hiring a social media agency in New York is to ensure that your brand name is spread across all types of social media channels. You need influencers to notice your brand and talk about it; that will help to promote your brand image across every medium. As a business owner, it isn’t always possible for you to stay updated with the latest social media trends or approaches. Leave this to professionals and you will see the difference. They have the expertise and skills to figure out which platforms will work for you, what kind of campaigns will generate leads, etc.
- Out-of-the-box thinking:
Offbeat ideas can often garner a whole lot of attention, especially where social media is concerned. Social media experts are capable of coming up with such out-of-the-box ideas that can provide your campaigns with an edge. This is possible because social media agencies have tried such things in the past; some may have worked and some may not have. But, they know what to do to make these ideas work without draining your budget. They will use top-of-the-line tools to analyze the performances of your past social media campaigns. This shows them how best to optimize their marketing efforts and come up with a long-term solution. They will also evaluate your competitors to identify which features may work to your business advantage.
- Valuable insights:
If you can get someone from the outside to look at your campaign, it usually helps a lot. They will point out areas that need reworking and suggest improvements. When you attempt to handle social media completely on your own, you may not be able to see beyond the four walls. But when you seek an outsider’s opinion, you get a peek into things that may have escaped your attention. This feedback is invaluable for any business and gives you the chance to work on your weaknesses.
Even the best of campaigns may not yield results if you don’t have adequate resources to support you. When you choose to sign up with a social media agency, you will get both manpower and resources. There will be a complete team comprising social media experts to launch the campaign. Their expertise and experience will ensure that you have a fully-capable team that can advise and works with you on the entire campaign, from start to finish. This round-the-clock support becomes crucial for social media marketing to work.
- Protect reputation:
A campaign that goes wrong could mean a loss of face; it tarnishes your brand image and business growth. The effects on your business revenues can be devastating. For instance, a post that you may find to be witty may sound offensive to a certain group of people, or a certain post may end up violating copyrights. What do you do in such a situation? The backlash can cost your company heavily and you may even have to issue a public apology. These things can be avoided when you have a professional SEM agency looking into the content you post on social media.
Look at all these advantages and you will see why hiring a professional social media agency in NYC can be a fruitful decision. You can rely on their social media expertise to take your company to new heights.