Digital Marketing

Paid Social Media

Step Up Your Paid Social Media Game With This Simple Recipe

“If you are always trying to be normal, you will never know how amazing you can be.” – Maya Angelou  Social media marketing is all about being amazing and unique. That’s the easiest way to capture the attention of people towards your brand. With users becoming more aware and learning how to easily scroll past …

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marketing strategies

Marketing Strategies To Set Your Brand for Success Post The Pandemic

COVID-19 has taken us into a world, where human reliance on technology has become greater than ever. As marketers, it is a great opportunity to leverage this dependence and come up with strategies to target customers. In this post, we will talk about a few such marketing strategies that you can use to target potential …

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Search Or Social

Search Or Social? Here’s Why You Need Them Both For Your Business

 “You can’t sell anything if you can’t tell anything.” – Beth Comstock To build a successful business in today’s digital landscape, you need to leverage the power of digital media. Search engine optimization and social media are two spokes that drive this wheel of digital media. In this post, we will talk about why using the …

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Remarketing Tips

6 Tried and Tested Remarketing Tips That Will Work Wonders

“Retargeting is one of the best ways to close sales that didn’t happen.” – Neil Patel A big portion of visitors coming to your website leave without taking any action. This big portion could be anywhere between 95 to 98% for most websites. Knowing this can hurt, especially when you consider the effort (both organic …

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Digital Marketing AI

How AI and Machine Learning Are Changing The Digital Marketing Landscape

22% of marketers are currently using AI-based apps for their marketing efforts. Whereas 57% more are planning to use them in the coming years. – Salesforce’s State of Marketing Report (Fifth Edition)  One can easily judge from this data that Artificial Intelligence (AI) and Machine Learning (ML) is going to play a huge role in …

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