Digital Marketing

Digital Marketing AI

How AI and Machine Learning Are Changing The Digital Marketing Landscape

Digital Marketing / By /

22% of marketers are currently using AI-based apps for their marketing efforts. Whereas 57% more are planning to use them in the coming years. – Salesforce’s State of Marketing Report (Fifth Edition)  One can easily judge from this data that Artificial Intelligence (AI) and Machine Learning (ML) is going to play a huge role in […]

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Google Tag Manager

GTM (Google Tag Manager) And The Benefits of It And How To Use It Properly

Digital Marketing / By /

Released on 1st October 2012, Google Tag Manager (GTM) has become a staple in the life of every digital marketer. AdWords conversion script, Google Analytics Tracking Code, Remarketing codes, and whatnot, GTM is the one software that can help you manage it all. The best part is that it is free to use, and can

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