Digital Marketing

Generating B2B Leads

Generating Leads In The B2B Space: How to Do It like A Pro

“The lead generation process starts by finding out where your target market lives on the web.” – Wayne Davis  If you have managed to find that the next step in the process is to develop a strong B2B lead generation strategy to reap the rewards. Before you do that it is worth mentioning that selling […]

Generating Leads In The B2B Space: How to Do It like A Pro Read More »

Digital Marketing AI

How AI and Machine Learning Are Changing The Digital Marketing Landscape

22% of marketers are currently using AI-based apps for their marketing efforts. Whereas 57% more are planning to use them in the coming years. – Salesforce’s State of Marketing Report (Fifth Edition)  One can easily judge from this data that Artificial Intelligence (AI) and Machine Learning (ML) is going to play a huge role in

How AI and Machine Learning Are Changing The Digital Marketing Landscape Read More »

Google Tag Manager

GTM (Google Tag Manager) And The Benefits of It And How To Use It Properly

Released on 1st October 2012, Google Tag Manager (GTM) has become a staple in the life of every digital marketer. AdWords conversion script, Google Analytics Tracking Code, Remarketing codes, and whatnot, GTM is the one software that can help you manage it all. The best part is that it is free to use, and can

GTM (Google Tag Manager) And The Benefits of It And How To Use It Properly Read More »

Scroll to Top