Looking for digital marketing success? Google grant application is at your fingertips to ensure your success not only your web presence but your digital marketing strategies.
Grants come in a form of money but, Google Ads Grant offers more than just money to a nonprofit organization, and that is advertising.
The Google grant ads give organizations credit that recurs monthly for ad placement in search results, including the necessary data to keep in parallel for ensuring success.
You might be eligible for $10, 000 credits for promoting your business’s mission. These funds aid in boosting your website to the top of the search engine results page. Further, it gives you an uplift in visibility and connects with a wider audience. Even though the application process can be a little daunting and challenging, it demands some changes to the existing online presence. The good news is that all this time and effort reap good results in the long run.
At each step of the google grants application, there are numerous unexpected benefits for the nonprofit business. Your organization might already be effective as you send in the application for google grant ads. This is what makes the journey valuable for your business.
What is Google Grant Ad?
The google grant ad is a program providing eligible nonprofits up to $10, 000 every month as ad credit. Since 2003, Google has granted more than $10 billion as free ads. More than 100, 000 nonprofit organizations from 51 countries have leveraged these Google Ad Grants for enriching their advertising.
With this google grant application, organizations can place ads on Google search without paying a penny and ensure a saving on budget. This enables the readers or users to look for pages that matter to them the most.
Regardless of the goals and needs of the organizations, the Google Grant can be leveraged its power. All you need is to be compliant with the predefined rules and regulations and policies. Otherwise, there is a risk of losing it too. Even if that happens, worry not- there are ways to recover your account.
Before you apply for Google Ad Grant, ensure that your organization is eligible. Check whether it qualifies, what is required for verification, and what to expect from the Google grant application. Remember that Google Grant Ad is a lucrative program, thus it requires the organization to meet the eligibility criteria of the organization.
Are you ready to apply for a Google grant? The time required for google grant applications depends upon how ready as an organization you are. If your website is compliant with the requirements of Google, the application process can take from two days to two weeks. As nonprofits, Google Ad Grant aids in sharing the cause with the world. Show your message to people as any nonprofit would like.
Unsure about it? Talk to the experts at Digital Drew to learn more about Google grant ads, their application process, and their usefulness for your organization.
Who’s eligible for Google Ad Grant?
Organizations requesting for Google Ad Grant needs to fulfill the following requirements:
- Your organization must be a nonprofit organization or a charitable organization in a good position.
- Your organization meets the necessary eligibility requirements as per respective country.
- Your organization must have updated and validated 501(c)(3) determination.
- Your organization is not a government entity, hospital, healthcare organization, school, university, or academic institution.
Why is Google Ad Grant the best for Nonprofit Organizations?
Digital marketing strategies of nonprofit organizations can be improved with the addition of Google Grant Ads. Here are some of the benefits of anchoring Google Ad Grants:
Advantage on Keywords
Bidding on branded keywords for your organization can help in acquiring the top position on the search results page. The Google Ads, the organic results of your page, and the listing on the right will leave your competitor behind.
Above this, you can even select your own keywords. While working on your organic results, Google can analyze the keywords that help in bringing your organization’s name to the top. It determines which results to show up in the search results listings.
It is possible that your organization page does not rank at the top because of your competitor’s page. In that case, you can study the keywords that bring the competitor’s name to the top of the search results listings. With the help of Ad Grants, you can bid on the competitor’s keywords to aid in the better ranking of your organization’s name.
Actionable keywords are not easy to bid for, making it difficult to bring your organization’s name above your competitors. Evidently, it is competitive and a little challenging. However, Google Ad Grants can help in bidding on the actionable keywords and bring relevant ads with the links of the chosen pages.
Choose Destination Pages
Leveraging Google Ad Grants enable the organization to choose the relative pages or links that will be triggered after clicking on the ads. Even though Google chooses to send those visitors to the homepages generally, other highly converting pages can be linked with the ads.
Outreach to Broader Audience
People looking for relevant keywords and fail to find your organization organically as it is dependent upon the algorithms of Google’s search results page. The Google Ad Grants enable organizations to widen the audience outreach with the help of keywords that are relevant to their organization. Achieve your organizational goals by leveraging the Google Ad Grants.
Determine Right Message
While designing the organic listing, Google picks up the basic meta description for the links or the page link of the organization. Appearing on the search results and still not being able to get the message across can be a sign of failure. With Google Ad Grants, you can curate your own message copy. The text ads with relevant keywords and compelling call-to-action phrases enable users to take rightful actions.
Final Thoughts