“The lead generation process starts by finding out where your target market lives on the web.” – Wayne Davis
If you have managed to find that the next step in the process is to develop a strong B2B lead generation strategy to reap the rewards. Before you do that it is worth mentioning that selling in the B2B space is not the same as selling in the B2C space.
If you are getting started with your lead generation efforts in the B2B space, then you are just at the right place. In this post we will talk about some tried tested ways that you can use for your business to generate more leads and drive more sales in the B2B space.
Let us take a look at them:
1) Complement your organic efforts with PPC
Paid marketing efforts are a rabbit hole that drains out money. This is one of the biggest misconceptions spread in the market.
If you want to grow your leads in the B2B space, you need to understand that it will take a mixture of organic and paid marketing efforts. We all know that SEO is the beast that will continue to drive results, but it may take a while. At the same time, paid marketing is something that can bring instant results, if planned wisely.
Paid marketing will build the momentum that you can use to drive traffic, leads, and more sale for your business.
2) Optimize Your Landing Pages
Landing page optimization is one of the easiest and time-tested ways to boost your B2B conversions. There are many simple ways to do it.
For instance, work on the signup forms on your landing page. According to Unbounce, by reducing the page form fields to four, the conversion rate increases by 120%.
Similarly, with every extra second of loading time, your chances of conversion get dropped by 4.42%.
You need to deeply invest in the optimization of your landing page by sitting with a marketing prodigy and create something that drives more leads for your business.
3) Generate Top Quality Content
Content is the most important aspect of marketing, whether you are dealing in the B2B space or B2C space. The focus should be to create content that drives value.
One of the key factors to consider when generating content for your business is that it should be focused on building trust and providing some value to the readers.
For instance, sharing industry advice on a topic will help you establish yourself as an authority in your field. This will drive intent-rich users towards your business and not general traffic, which will automatically help in generating quality leads.
4) Rethink Your Email Marketing Tactics
Email is the most widely used channel for B2B marketing, with more than 87% of marketers using it.
If you are unable to get the desired results with your email marketing efforts, then it is time to rethink your strategies. From subject lines to CTAs, assess every element of the email thoroughly to establish a pattern. See which ones have been your most successful emails, study statistics related to your industry, and draft a compelling copy.
Make your email something that the reader looks up to and not an inconvenience.
5) Leverage The Power Of Social Media
Social media has become synonymous with business marketing and lead generation in the current times. If you are still wondering whether you should invest in social media marketing along with your SEO efforts, then you are probably living under a rock.
Build your online presence by creating a strategic plan for your social media branding and marketing. For instance, LinkedIn is a goldmine for businesses working in the B2B space. Use it wisely. Instead of targeting all your efforts on all social media platforms just because everyone else is doing it, it is advisable to target only one specific platform and establish yourself as an authority there.
Not only will it drive leads for your business, but also it will hand in building a brand.
Understand Your Clients To Get The Best Results!
You will not be able to drive any meaningful result from your efforts until you understand what is driving the customer to your business. What is that one thing that prompted them to fill out the form you put at the bottom of your lead generation funnel?
Once you understand that it will become a lot easier to draft a message that can strike an instant connection with your potential customers. One of the best and smartest ways of doing it is by asking the right questions. You will be amazed to see the kind of information you can get by simply asking people, be it on social media, your website, through surveys, or anything else that works for you.
If you are looking to seriously boost your lead generation efforts, then starting with the steps mentioned above can be the best idea, to begin with. You will get to learn a lot as you progress through your journey. You must adapt your B2B lead generation efforts based on what you learn until you reach the destination.
All the best!