Facebook influences more than 52% of users as it plays an important role in decision-making. Besides marketing and communicating via Facebook, you can leverage the opportunity to curate advertisements for marketing to Facebook’s audience.
Facebook Ads Management allows you to create and run user-compelling ads that appeal to Facebook audiences. In this article, let’s discuss how to use Facebook Ads Manager, and tips to manage Facebook advertising campaigns.
What is Facebook Ads Manager?
If your business is into social media marketing, you must be aware of how important running Fb ads are! If you look into Facebook Ads Manager, you will discover that it is a critical component for running ads. Initiating the advertisements run on Facebook, Instagram, Messenger, and Audience Network demand Facebook Ads Manager.
This platform helps with the provision of all-in-tool, managing, creating, and tracking ads. As a user, you can manage when and where to run ads on respective platforms. Tracking campaigns’ performance helps in analyses and improvement of prospective marketing strategies and campaigns.
The best part of Facebook Ads Manager is that it ensures the easy running of social media campaigns. Whether you are a beginner or a seasoned marketer, Facebook Ads Manager provides you with the requisite tools and resources to curate marketing campaigns based on organizational needs and skill level.
How to Use Facebook Ads Manager?
Ready to start with Facebook Ads Manager? Let’s hop on a quick tour.
Create a Campaign
The first step is to create a campaign with respect to the current strategy. Before entering into the world of Ad creation, you can approach two ways- Guided Creation and Quick Creation.
Guided Creation- A step-by-step wizard to help marketers experience a walkthrough for creating and running an ad. It is ideal for people who are not familiar with the options in Facebook Ads Manager.
Quick Creation- Set up your ad campaign and elements as per the organizational goal and requirements. It is ideal for advanced and seasoned marketers who have a knack for Facebook and have experience in creating ads.
Steps for Creating an Ad:
- Select objective
- Select target audience
- Upload ad creative
- Write an ad copy
- Set a bid amount
- Finalize ad details
After your ad is running, it is time to monitor your performance- it can be done by reviewing the following business aspects:
While reviewing your campaign, you get an insight on real-time reports for the ads. Spot the current trends and improve areas of the ad campaigns. Remember, not monitoring your ad makes your campaign a waste. Determine the areas that need to be upgraded for prominent marketing success.
4 Tips for Running Facebook Ads
Want to start your Facebook Ads? Check out the 4 tips below.
Hire a Facebook Ads Management Professional
Creating, running, and managing Facebook Ads require a lot of skillful efforts and precious time for developing effective campaigns for a great marketing strategy. Additionally, if you are not experienced with Facebook Ad Campaigns, hiring professionals sounds better.
Leveraging professional Ad Management services enables you to receive expert services and insights in creating social media campaigns. Once you associate with a Fb ad management service provider, you need not worry about scrutinizing the ads. Instead, shift your focus on attaining more leads and spiking up the organizations’ revenue.
Run Re-targeted Ads for Earning Conversions
Facebook is a platform where you connect with a huge cluster of audiences. However, Facebook Ads is not only for attracting new leads but to retarget the existing audience. This is because the audience is familiar with the brand, its services, and its products but they are not yet customers.
As most marketers know, retargeted audiences show a higher percentage of conversion rates and lower cost per click- because the target people have already shown interest in the ads, but didn’t get converted. By retargeting, brands can avail themselves of the opportunity to draw these leads back to business and push them for conversion.
Leverage the feature “Custom Audience” in Facebook for easy retargeting leads. Keeping your business in mind, put leads into different custom audiences, and track the information on the leads with the usage of Facebook Pixel. Custom audiences can be created based on – website traffic, customer file, engagement, app activity, offline activity, and more.
Emphasize on Mobile-First Ad Content
96% of users access Facebook via their smartphones or tablets. Therefore, it is important for businesses to emphasize creating mobile-friendly ad content. Remember that scaling a mobile ad content to a desktop size is feasible compared to the alternative. It is crucial to focus on mobile users as further, it helps in curating better ad copy that generates more leads for engaging with the compelling content.
Professional marketers with expertise in running Facebook Ads ensure to think as per the logistics of creating ads to create resonating content with the users. For instance, scrolling newsfeed is quicker on mobile compared to the desktop. However, incorporating a video into the ad can catch users’ attention and stop them from scrolling.
Be Attentive to Ad Fatigue
While running multiple Facebook Ad campaigns, one must pay attention to learn how often people see the ads. Showing the same ads on repeat to the users leads to ad fatigue. In this case, the audience gets tired of seeing the same ad and starts ignoring them.
As a result, this leads to making your audience less responsive to content, implying a wastage of money in generating leads from Facebook Ads from the audience that do not engage with the ad campaigns.
Ad fatigue can be avoided by monitoring your ad campaigns and analyzing the performance of each ad or by hiring a Facebook Ads Manager professional with expertise in running ads. This helps in ensuring that you get the most out of every Facebook ad campaigns and organizations’ budget.
Ready to invest in Facebook Ads or Facebook Ads management services? Contact Digital Drew SEM to speak to a Facebook strategist.