Are you unable to get the required ROI from paid marketing campaigns for your Shopify store? Wondering what can be done to effectively run paid marketing ads for Google, Facebook, and product feed?
If yes, then this blog is perfect for you. Here, we will share expert advice on running ads efficiently for your Shopify store, with special focus on Facebook ads.
Without wasting any time, let us straight away get to the point:
Why Run Facebook Ads?
Before running a FB ad campaign, or any other paid marketing effort, for your Shopify store, you need to know why you are doing it. There are three major benefits of running ads for your Shopify business:
∙ It is one of the best places to drive traffic to your store online
∙ You can target specific customers according to demographic, behavior, and interest
∙ You can spread brand awareness and gain a loyal following online
Once you have established the goal behind running your ads, it’s time to do it.
Running FB Ads effectively for A Shopify Store
- To start off, you need to set up your Facebook Business Manager account, if you haven’t already done it. To set up an account, all you have to do is to go to facebook.business.com and create an account.
- Once you have set up your Business Manager account and connected your business page to it, one of the most critical steps is to install Facebook Pixel.
For those of you who don’t know, Pixel will help you know about the actions that a visitor takes after coming to your website through FB ads. It is a simple code that you need to create within your business manager and embed it into your website before paying for your ads.
Here’s how you can do it:
∙ Copy your FB Pixel ID, which is a 16 digit number available in your business manager account.
∙ Past this ID in the Facebook Pixel ID field available in your Shopify account under the Online store in the preferences section
Within a few hours, you will be able to track the activities of site visitors from FB ads.
- The next step is to build the right target audience; people who are most likely to buy the products on your Shopify store. You can create specific lists, like prospecting, retargeting and so on.
Factors like behavior, interest, demographic, and similar others play a vital role in selecting an audience.
- Building a Campaign
One of the first steps in building an ad campaign is to choose an objective. It could be spreading awareness, consideration, or conversion. Based on the objective you choose, you will more detailed options, which you can consider based on the ultimate goal.
For e.g., the objective should be set to conversions if your ultimate target is to increase your sales. Similarly, if you are looking to just create an impact in the market, then getting low-cost impressions can be the best idea (awareness).
You must create different ad sets as part of the campaign to test their effectiveness and plan for the future.
- Setting Up Your Ad
Once you have figured all this out, the next step is to set up the ad. Here are three important considerations that you need to make while setting up an Ad:
∙ Audience that you wish to target
∙ Budget that you want to spend
∙ Location where you want to place the ad with FB’s network of products
- Choosing The Creative Format
The last step in the process is to choose the creative i.e. the ad itself.
In this step, you will get the option to select a business page/Instagram account to represent the ad. This can be looked upon as another benefit, as it allows you to build your popularity and grow your brand in the market.
One of the most commonly used and highly successful ad formats is Dynamic Product Ads. The great thing about dynamic ads is that they could you pixel data that we discussed earlier along with your FB product catalog so that the visitors get to see the same products on your website. This works as a great retargeting strategy, which marketers have used to great effect.
- Optimizing the Campaign
The last, and the most vital, step in the process is to monitor the performance of the campaign and optimize it accordingly over time.
It is generally recommended to check the ad campaign at least once daily to see how it is performing.
The key is to be patient, and wait until you get at least 1000 impressions before you start thinking about making changes, investing more or shutting down the campaign altogether.
So, Are You Ready To Run Your Next FB Ad Campaign?
As you can see, running a Facebook ad campaign for your Shopify store is no rocket science. All it requires is a thorough understanding of your business goals, your target audience, and your campaign requirements. Once you have that in front of you, you can easily plan a campaign, create ad sets and simply go for it!
The best thing is that you can optimize it based on the learning you will have during the initial phases of the campaign. Like said earlier, the key is to be patient – it might not work immediately, but it will work definitely once you develop an understanding.
On a concluding note, the only thing we’d like to say is to remember that “Content is the king but marketing is the queen and runs the household.” You ought to do the right marketing to keep your household running smoothly.
All the best!
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