Facebook advertising is just extraordinary. There’s no limit to how much you can do with them, especially when you are well-versed with their customization potential.
The sad part is that even skilled marketers struggle to make the most advertising on Facebook because they have no system in place. That’s why in this post we are going to share some exciting tips that will help you become a pro in Facebook advertising.
So, are you ready to get started?
Facebook Advertising Tips to Grow Your Business
1. Audience insights are your best friend
Running a Facebook advertising campaign without knowing your audience is a pure waste of money. A great thing about Facebook ads is that it lets you learn about your audience before you put even a single petty at risk.
Mine data about people already connected with your Facebook business page to better understand what kind of people follow your page.
You can use this information to design your Facebook ad campaigns. This simple tip can save you a lot of time that you would otherwise invested to first research and study your potential audience or testing out your campaigns.
The best part is that you can segregate your unique audience and create targeted campaigns.
For instance, if you are running an HVAC business and let’s say 1000 people like your FB page. Not all of them would be interested in your business for the same reason. While some might be looking for air conditioning services, the other set of users might be more interested in heating services. So, you cannot run the same Facebook ad for both these sets of audiences.
To run an effective campaign you would want to segment these audiences into groups and target them according to their requirement. This is precisely what you can achieve with Facebook advertising. You can create audience segments and run campaigns targeting those specific segments for effective results.
2. A dedicated landing page holds the key
A dedicated landing page is important because it is targeted solely to the information that you provided the user in your ad’s content. Users who reach your business from your Facebook business advertising campaign would straight away like to see what they came here for.
Not having a landing page can work as the biggest distraction, and prove to be the biggest factor for losing potential customers.
That’s why you must emphasize creating a unique landing page for your Facebook ad campaign.
Here are some key things to remember when creating one:
- Focus on the specific product or service that you are advertising
- Provide valuable information
- Make it attractive using graphics, wherever required
- Use call to action buttons effectively to convert them
3. Develop a bid strategy
One of the most important Facebook advertising tips for every business is to build a strategy so that you can avoid overspending.
Here are some important points that you would want to consider when developing a bid strategy for your Facebook business advertising campaign:
- How much amount are you willing to spend?
- What is your expected ROI?
- How much do Facebook leads mean to your business?
You need a bid strategy because without one you can easily end up overspending on your ad campaign without getting the expected returns.
If you are unsure about this, then there’s a brilliant option in Facebook called Optimized Bids.
By choosing this option, you let Facebook automatically select your goals and place a bid that fits the best within your requirements based on those goals.
4. Retargeting is as important as acquiring new leads
You might be amazed to know that retargeting campaigns have a much higher conversion rate than your usual campaigns. That’s because the audience is already aware of your business.
If you have been ignoring retargeting and focusing solely on acquiring new customers with your Facebook ad campaigns, then you are surely missing out on the big fish.
When it comes to retargeting, Facebook helps you build campaigns focused on either
- the list of people that you have uploaded
- or, the ones who have interacted with your business in any way like watched a video, or posted a comment
You can choose to go with either of these options and create retargeting ad campaigns on Facebook.
5. Creating multiple ad copies pays
Even great copies can sometimes not bring the results that average copies can. Facebook advertising is all about uniqueness, and customer behavior.
Therefore, you must be prepared to create multiple ad copies for a single campaign. This will include creating sets of
- Ad texts
- Call to action buttons
Test out different types of content like bullet points, short paragraphs, and one-liners. The best way is to keep the basic offer consistent while playing with text. Highlight different parts of text in different copies.
You can even try different colors on the CTA button. You will be surprised to see how a small change in color can eventually bring your CPC way down.
6. Mobile-first content
There has been a significant rise in the number of Facebook users on mobile. To meet the growing need of an audience, you must focus on creating mobile-first content.
Remember, it is a key Facebook advertising tip that you cannot afford to ignore.
For instance, include more vertical videos in your campaign so that users can easily watch it on full-screen without having to tilt their phones. Make it easier for them to connect with your brand and you will be able to see the results.
Not just this, test out various other formats like story ads that are mobile-specific and use them in your campaigns.
Remember, it is all about connecting with the audience, and the best way to do that is by giving them what they are looking for.
Summing it up!
‘How does Facebook advertising work?’
If you started reading this post with this question in mind, then you would certainly have an answer to it by now.
Facebook advertising tips shared in this post have been tried and tested by experts, and they have proven to deliver great results. If you are looking to crack the code of successful Facebook advertising, then starting with these tips can be the best place, to begin with.
All the best!
If you think all of this is too overwhelming for you to do on your own, you can always seek help of a professional Facebook advertising agency like Digital Drew. At Digital Drew, we have mastered the art of creating effective Facebook ad campaigns targeting specific business needs. We’ve been able to get excellent results for our clients, and we can do the same for you. let’s connect to discuss what we can do for you.