Fill Your Caseload with the Right Clients — Starting This Month
SEO compounds, but it takes months. When you have open slots now, Google Ads is how you fill them. We run search campaigns that put your practice in front of people actively searching for help and ready to book — built around the services you actually offer, and optimized so you're paying for booked consults, not clicks.
Done wrong, therapy ads burn budget fast and get disapproved under Google's sensitive-category rules. Done right, they're the fastest way to a full calendar.
Free Google Ads audit
we screen-share your Google Ads account and show you exactly where the budget is leaking. No prep, no pitch.
An honest read
wasted spend, weak targeting, tracking gaps, and what we'd fix or rebuild first.
You decide
we're selective about who we take on, and we want you to be just as sure about us.
15–30 minutes. No commitment. No pitch.
Trusted to Grow Practices People Actually Find
Why Therapy Ad Budgets Get Wasted
Broad keywords with no negatives
"Therapist" without tight match types and a negative-keyword list spends your money on people who'll never book — students, job seekers, other clinicians.
Ads that get disapproved
Mental-health and personal-hardship ads fall under Google's sensitive-category rules. Agencies that don't work in this space get stuck in a disapproval loop — and your campaigns sit dark.
Landing pages that don't convert
Sending a paid click to a generic homepage wastes it. Someone anxious and ready to reach out needs a page that speaks to them and makes booking obvious.
Agencies optimizing for clicks, not clients
If you can't see which keywords and ads produce booked consults, you're optimizing blind — and so is your agency. Impressive traffic reports mean nothing if the calendar stays empty.
Paid that Books Clients, Not Clicks
We audit and fix tracking first, then build campaigns engineered around one number: cost per booked consult.
Audit-first, always
Before we spend a dollar, we tell you exactly what's leaking — structure, targeting, tracking, or landing pages. No guessing.
Ad groups built around your service pages
We structure campaigns around the actual services on your site — couples therapy, OCD, teen anxiety, EMDR. The keyword, the ad, and the landing page all match, which means higher quality scores, lower costs, and better-qualified clicks.
We train Google on your best clients
We don't optimize for raw form fills. We optimize for the signals that mean a real client: phone calls longer than 180 seconds and calendar bookings. Feed Google's machine learning genuine booked-consult data and it goes and finds you more of the same.
Machine learning, with a human hand on the wheel
Automation is powerful, but left unchecked it overspends. We pair Google's ML with real-time data and a strategist's review to decide exactly what to keep and what to pause — machine efficiency, human judgment.
Sensitive-category compliant + pages that convert
We build to comply with Google's mental-health ad rules so you're not stuck in disapproval limbo — and we write landing pages built to convert someone anxious and ready to reach out.
Reports that show consults, not just clicks
A dedicated team accountable to one question: what did this spend produce in actual booked consults? Every report leads with cost per booked client — never clicks or impressions.
Five Steps. No Mystery.
Free Google Ads audit
Live screen-share of your account. Where budget is leaking, three quick wins, honest fit — yours to keep whether or not we work together.
Audit & plan
A written plan: ad groups structured around your service pages, booking-intent keywords, budget allocation, and conversion tracking to fix or build.
Tracking + campaign build
Conversion tracking for calls over 180 seconds and calendar bookings, ad groups built, sensitive-category compliance handled, landing pages prepped.
Launch
Campaigns go live. Early days are about feeding Google's machine learning real booked-consult data and cutting obvious waste fast.
Optimize + report
A strategist reviews real-time data and decides what to keep and pause. Your one-page report shows booked consults and cost per booked client — then we scale what's winning.
What a Dialed-In Therapy Ad Account Looks Like
Cost-per-booked-consult, first 90 days
A line trending down as waste is cut and the account learns. The early job is eliminating spend that doesn't convert — then scaling what does.
Booking-intent search ad snapshot
High-intent targeting beats broad reach. A specific query like "[specialty] therapist [city]" reaches someone ready to book — not browse.
Real Results for Therapy and Healthcare Clients
Every engagement is different — here's what targeted Google Ads have produced for practices like yours.
B. Psychotherapy Center
Bleuler Psychotherapy Center aimed to expand its digital presence, attract more patients, and establish authority in the mental health space.
Humantold
Humantold, a mental health and wellness platform, aimed to expand its digital reach, increase community engagement, and drive more appointment bookings.
Mindset Psychology
Mindset Psychology, a leading provider of mental health services, partnered with us to enhance its online visibility, improve organic traffic, and generate high-quality leads.
What Practice Owners and Clients Say
From solo therapists to multi-site groups — here's what working with Digital Drew SEM looks like from the other side.
We've worked with Drew and Georgia for a couple of years and have been very happy with the results. They are fast to respond and always keep us updated on the progress of our ads or suggested changes they think we should make to increase performance success rates.
Amazing experience. Highly Recommend!!
Digital Drew SEM vs the Alternatives
| What You Get | ⭐ Digital Drew SEM | Generic PPC Agency | DIY / In-House |
|---|---|---|---|
| Understands Therapy Booking Intent | ✓ Yes | ⚠ Rarely | — N/A |
| Sensitive-Category Ad Compliant | ✓ Yes | ⚠ Sometimes | ✕ No |
| Builds Converting Landing Pages | ✓ Yes | ⚠ Rarely | ✕ No |
| Conversion Tracking Done Right | ✓ Yes | Often Broken | ✕ No |
| Dedicated Senior Paid Team | ✓ Yes | Junior Account Manager | You |
| Measures Cost Per Booked Client | ✓ Yes | Clicks / Impressions | ✕ Guesswork |
Straight Talk on What it Costs
Two parts, kept separate and transparent: a monthly management retainer scoped to your account, and your ad spend — which goes directly to Google and is never marked up.
Management retainer
Scoped to the size and complexity of your account. Confirmed on your audit call — a solo practice and a multi-clinician group don't need the same depth of work.
Ad spend
Goes directly to Google, never marked up. We'll recommend a realistic starting budget for your market so you're not underspending into noise.
Why I Take this Niche Seriously
I built Digital Drew SEM after years running marketing for Fortune 500 companies and leading agencies, on one premise: you deserve a team accountable to revenue — not one hiding behind jargon and vanity metrics.
I've watched good clinicians pour money into agencies that ran broad campaigns, ignored conversion tracking, and reported on clicks while the calendar stayed empty. That's the gap we close. I'm personally in these accounts, watching cost per booked client. If we're not the right fit, I'll tell you on the call.
Get Found in AI Search, Not Just Paid Ads
Your clients aren't only clicking ads. They're asking ChatGPT, reading Google's AI Overviews, and checking the Map Pack — all before they ever see a paid result. If your brand isn't in those answers, you're invisible to a fast-growing slice of buyers.
AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) help your business get cited and recommended when AI does the answering — so you win the search even when no one clicks your ad.
AI Overviews already appear on roughly a quarter of Google searches. The shift is happening now.
Book My Free Ad Audit →Build The Foundation
Clean schema, fast pages, and crawler access so AI can find and read your site alongside your ads.
Structure Content For Answers
Clear formatting and direct answers that AI engines pull from — winning the overview above the paid results.
Earn Brand Authority
The mentions and citations that make AI tools trust and recommend you — not just rank your ad.
Track & Adjust
Monitor where you show up across AI surfaces and refine as the landscape shifts.
Questions Practice Owners Ask
Once tracking is clean and campaigns launch, paid can start producing booked consults within weeks — far faster than SEO. The first few weeks are about gathering conversion data and cutting waste.
Mental-health and personal-hardship ads fall under Google's sensitive-category rules. We build to comply from the start, so you're not stuck in a disapproval loop.
It depends on your market and your goals. We'll recommend a realistic starting budget on the call — enough to gather data and book consults without burning money before the account has learned.
Yes. Sending paid clicks to a generic homepage wastes them. We write and test pages built to convert someone who's anxious and ready to reach out.
Not clicks, and not even raw form fills. We optimize for phone calls longer than 180 seconds and calendar bookings — the signals that someone is becoming a real client. That trains Google's machine learning to find you more of the same, and it's why our reports lead with cost per booked client, not traffic.
We keep our roster intentionally small and lay out the commitment plainly on the call.
Stop Guessing with Your Ad Budget
Book your free ad-account audit. We'll screen-share your Google Ads and Meta accounts, show you where the budget is leaking, and tell you honestly whether we can help.