Google Ads Management Pricing
Straight talk, no tiers to decode. One simple formula that scales with your ad spend.
How We Price Google Ads Management
Most agencies bury pricing behind "custom quote" forms and vague tiers. We don't. Our Google Ads management fee is a single sliding scale tied to your monthly ad spend — so you always know exactly what you're paying and why.
The formula:
That's it. No setup fees disguised as "onboarding," no hidden add-ons for reporting you should already be getting. As your spend grows, our fee scales proportionally — we don't get greedy on the way up, and you're never overpaying a flat rate on a small budget.
Example: $4,000/month in ad spend → $1,000 management fee. $10,000/month in ad spend → $1,500 management fee (15%).
Estimate your fee
What's Included at Every Spend Level
Regardless of where you land on the scale, every Google Ads account gets:
Ad spend goes directly to Google. Our fee is management only — we don't mark up your media spend.
Why a Sliding Scale (Not a Flat Retainer)
A $3,000/month account and a $30,000/month account don't take the same amount of strategic oversight, testing velocity, or bid management. A flat retainer either overcharges small accounts or underprices the work on large ones. This model keeps the fee proportional to the complexity — and to the results — of what we're actually managing.
Is There a Minimum Spend?
We typically recommend a minimum of $1,000–$3,000/month in ad spend to generate enough data for the algorithm — and for us — to optimize properly. Below that, Google Ads often can't gather enough conversion volume to perform well, on any agency's management.
What Our Google Ads Management Delivers
The fee is the easy part. Here's what that management has produced for lawyer, salon and SaaS clients.
Ventura Law
Ventura Law is a Connecticut-based personal injury law firm with over 65 years of experience, specializing in accident and injury cases including car accidents, wrongful death, and medical malpractice.
NappStar
NappStar is a natural hair care brand specializing in locs, offering salon services, hair products, and extensions across multiple U.S. locations including NYC, Atlanta, Baltimore, and DMV.
Speech Kingdom
Speech Kingdom is an AI-powered educational platform designed for special education, helping children improve speech, social communication, and behavioral skills through personalized learning experiences.
What Clients Say About Our Google Ads Management
Transparent pricing is only worth it if the work behind it delivers. Here's what clients say.
We've had a fantastic experience working with Drew on our Google Ads campaigns. His honest and strategic recommendations have helped us make smarter decisions. He’s incredibly collaborative, responsive, and proactive, making him a true partner in our team. Beyond just running campaigns, Drew really took the time to understand our goals and worked with us to refine strategies.
Digital Drew has been a game-changer for our Google Ads strategy at the Law Firm I work at. Since we started working with him, our conversion rate has increased significantly, and we've seen a notable boost in retained cases. Drew’s expertise and in-depth knowledge of Google Ads shine through in everything he does—he truly understands how to optimize for results. On top of that, he's a pleasure to work with—responsive, professional, and always willing to go the extra mile to get us the best possible outcomes. Highly recommend him to anyone looking to elevate their digital marketing. Very trustworthy, honest, and overall just a solid nice guy!
Very diligent and responsive. Strong understanding of the technical aspects of digital marketing. Drew made considerable improvements in our ad campaigns and has reasonable rates given his level of expertise.
We worked with Digital Drew for about six months to create paid search, display and remarketing campaigns focused on converting new business - in that short period of time we've received over $1M in qualified leads. We highly recommend hiring digital drew for your SEM needs. These results cannot always be replicated because they are very specific to our market and target audience. But if you have a viable business model and a focused strategy, Drew will help you tap into those markets.
Questions Clients Ask
It's 15% of total monthly ad spend once you cross the $6,666 threshold — not a blended rate. Below $6,666, it's a flat $1,000 regardless of exact spend.
No setup fees, no cancellation fees, no lock-in contracts. The management fee is the management fee.
Landing page and creative recommendations are included. Full landing page builds or redesigns are scoped separately — we'll flag it on the audit call if your current page needs one.
Your fee adjusts with it. We true up each month based on actual spend, not a locked-in average.
Get a Free Google Ads Audit First
Before you commit to anything, we'll review your account (or build a plan from scratch if you're starting fresh) and tell you honestly what it would take to hit your numbers — including exactly what your management fee would look like.