Google PageSpeed Insights.
What are they? Why do they matter? How can you use them to better your website performance?
This post will explore all this and a lot more to help you achieve for your business what you have been trying so hard for i.e. climb up in Google rankings.
Let us begin.
What is Google PageSpeed Insights?
Page Speed Insights, as the name is self-explanatory, is something that deals with page speed.
In technical terms, it is a tool by Google that gives an analysis of the content on your web page, and suggestions to improve the page speed.
Why does page speed matter?
After knowing what page speed insights are, the first obvious question that pops up in mind is why does page speed matter?
1. It affects search Ranking
You cannot expect your website to rank in top search results if has a loading speed lesser than that of the top 10 rankers.
Top ranking websites have an average page load time of 1.65 seconds. If your website falls below this, then there you have one reason for your website not ranking in top search results.
2. It affects your bounce rate
Lower page speed means a higher bounce rate and vice versa.
People don’t want to wait for web pages to load, and that’s why you need a speedy website that can provide information that the user is looking for in a jiffy.
This study clearly suggests that the bounce rate goes down when the page load time goes down.
3. Google says so
Most importantly, Google has time and again reiterated that page speed is one of the factors for Google search and Ads.
Common Reasons Behind Low Page Speed
Now that we know how speed plays an important role in website performance, let us take a look at the factors that might be causing your website to slow down:
- Erroneous coding
This can be one of the reasons why your website has a high load time.
Poor or erroneous code not only reduces the page speed but also lowers the performance of the website, which can directly affect your brand value.
- Bulky images
Another major reason behind slow page speed is the use of poorly optimized images.
Bulkier images mean bulkier page size, and Google has set a benchmark for web pages to weigh under 500 KB.
If you are using images that are making your page size bigger than this, then this is probably one of the reasons why your website is loading slowly.
How Can Google PageSpeed Insights Help Bring The Page Load Time Down?
Coming to the most important question – how can you bring your page speed down?
To achieve this goal, the first thing you need is to know the answer to this – what is it exactly that is causing the website to slow down?
This is exactly what the Google PageSpeed Insight report will tell you.
Here’s how can do it:
- Go to Google PageSpeed Insights tool
- Enter your website URL into the bar provided
- Click on the “Analyze” button
You will get a Google PageSpeed score for your website.
The report will also provide you a thorough analysis of factors that are causing your website to load slowly, and the elements of a website that are perfectly optimized.
To score 100% on Google PageSpeed Insights you need to eliminate the factors that the report talks about. Here’s how you can do it.
Tips To Get 100% Score On Google PageSpeed Insights
1. Compress image size
As already discussed, image size is one of the biggest factors that slow down your website.
You need to use images of smaller sizes to ensure that the page size remains below Google’s recommended size.
There are various plugins and tools available online to help you in this. Choose the right tool based on the type of website that you run i.e. WordPress, Shopify, and so on.
2. Use Caching
To make sure that the browser does not reload your website data, every time the users go from one page to another on your website, you need to use browser caching.
It works by remembering previously loaded data and ensures that the speed of the website does not slow down.
3. Fixing the code
Another simple step that you can take is to remove the duplicate/poorly written code in your HTML and shorten it wherever possible.
There are plugins available to help you achieve this with ease – you don’t have to be a coder to do all of this.
That’s about it!
These were some simple, and effective tips to improve your website page speed and score 100% on Google’s PageSpeed Insight Report.
Implement them on your website and you are surely going to reap great rewards.
All the best!