PPC

Key Takeaways ROAS measures revenue, not profit. A 4x return can be excellent for one store and a slow leak for another, depending on margins, shipping, and returns. Every store has a break-even ROAS. You find it by dividing 1 by your contribution margin, and it should be the floor for every campaign target. The […]

Key Takeaways Paid search can fill a therapy caseload quickly, but mental health sits inside Google’s sensitive categories, which limits remarketing and audience targeting based on health conditions. Ads should describe your services, never imply you know something about the searcher’s mental state. “Are you depressed?” is the kind of line that gets ads disapproved

Key Takeaways Legal clicks are the most expensive in Google Ads, averaging $9.87 per click and $131.63 per lead in the latest benchmark data, roughly double the all-industry average. The click price is a distraction. The number that decides whether paid search works for a firm is cost per signed case, measured against the fee

A client you’ve had for two years, one you built a beautiful website for, sends you an email. “The site looks great. Now we need to drive traffic to it. Can you run our Google and Meta ads?” And there it is. The fork in the road every agency owner eventually reaches. You can say

A white-label PPC agency lets you deliver expert Google Ads management to your clients under your own brand,  without building an in-house paid search team. Digital Drew SEM provides white-label SEM, SEO, Meta Ads, and social media services to agencies across the country. Your clients get a Fortune 500-level paid search strategy. Your agency gets