The money’s going out. You can watch it leave, day after day, a steady drip from your account to Meta’s. The reach numbers look healthy. People are seeing the ads, maybe even clicking them. And yet the sales report just sits there, stubbornly flat. It’s a special kind of frustration, because Facebook and Instagram ads […]
Meta Ads for e-commerce run correctly and remain the most scalable paid customer acquisition channel available. For e-commerce brands that have found product-market fit and want to grow, Meta Ads are the engine. The problem is most brands are running them wrong: wrong campaign structure, wrong creative strategy, wrong attribution, and blaming the platform when
Key Takeaways Google Ads and Meta Ads serve different roles in the customer journeyGoogle Ads captures high‑intent searches, people actively looking for a solution, while Meta Ads create demand and awareness among audiences who aren’t actively searching yet. This fundamental difference shapes how ROI should be measured on each platform. ROI varies by business model
Meta Ads vs. Google Ads ROI: Findings from 50+ NYC Small Business Campaigns Read More »
