Facebook is one of the most popular and most used social media platforms available. It has high engagement and market penetration, with more than 1.47 billion people using Facebook daily. Also, 93 percent of marketers regularly invest in Facebook Ads.
It is important to understand how Facebook advertising works to help your business achieve superior results in your market campaigns in such a competitive environment. One of the major topics to understand is Facebook ad sizes.
Choosing the Right Facebook Ad Format
Once you understand the objective of your ad, two factors will decide your Facebook ad size: ad format and ad placement.
Let’s start with the Facebook ad format.
The ad format refers to how you plan to share the ad with your target audience. Facebook is constantly evolving, and as a result, you have access to a broader range of formats and capabilities. Your ads can now stand out more than ever before compared to those of your competitors.
Facebook’s ad size specifications are updated regularly, so we’ve included an overview of the most recent specs to get you started. Remember that you can share your ads on Facebook News Feed, Instagram, Audience Network, and Messenger.
The Best Facebook Ad Size for Each Ad Type
Even as a user, you’re probably aware of the numerous ad formats available to Facebook Advertisers, ranging from Story Ads to carousel ads and more. So, below we are talking about the best Facebook ad size for each ad format so you can get a flawless display every time.
Common Suggestions Related to All Types of Facebook Ads
We’ll go through all you need to know about Facebook Ad size in this article, but there are a few features that all ad types have in common.
- Make sure to save images as PNG or JPG files.
- Video file types recommended are.MOV and.MP4.
- While file types are consistent, maximum file sizes vary by ad type.
- Over 20% of content on the image alone (not the ad) will be penalized, with fewer placements, higher CPCs, or full failure to deliver possible outcomes.
Different Types of Facebook Ads and Their Sizes
The following are the different types of Ads along with their sizes explained.
1. Facebook Feed Ads with a Single Image & Marketplace Ads
These are the typical, everyday feed ads that you are probably used to seeing. They will only have one image, so the text supporting it will take center stage.
These images must do their job well to capture users’ attention, so make use of all available space to showcase the product and convey value.
Size Guidelines for Images
- Recommended Dimensions are 1200 x 628 pixels
- A minimum of 600 pixels in width and height is required.
- The recommended aspect ratio ranges from 9:16 to 16:9, allowing you to create a wide range of ad images and shapes. However, if you include a link, it crops to 1.91:1, so make sure this does not affect the initial performance of your ad.
2. Carousel Ads on Facebook
Carousel ads are a goldmine, with higher-than-average CTRs and conversion rates when used correctly. You can include a minimum of two scrollable cards and a maximum of ten in your campaign. Moreover, you can include both video and images or only one or the other.
Size Guidelines for Image
- Minimum width and height of 600 pixels are required (minimum 254 x 133 pixels for Messenger Home Carousel Ads)
- Recommended pixels are 1080 x 1080.
- The recommended ratio is 1:1, which results in the perfect square. All other sizes will be cropped, so stay away from them.
- The maximum image size (per image) is 30MB.
Size Guidelines for Videos
- 1080 x 1080 minimum resolution recommended.
- 4GB (maximum video file size)
- The video length is 240 minutes, but it’s best to keep it to 15 seconds or less for carousel ads.
3. Facebook Video Ads
Facebook’s video ads are highly effective, and you’ll notice a plethora of them when scrolling through your feed as a result. The most common formats used for Facebook video ads are in-feed and video-stream ad formats.
Size Guidelines for Videos
- Always upload your videos in the highest resolution possible, as long as the file size allows.
- The aspect ratio of 16:9 is recommended (ratios fall between 9:16 to 16:9). Please keep in mind that some videos may be cropped, so keep an eye on this.
- 4GB (maximum video file size)
- In-feed videos can have a video length of up to 240 minutes. The duration of in-stream video ads ranges from 5 to 15 seconds.
- It’s important to note that videos with closed captions are preferable, as 85 percent of autoplay videos (including ads) are watched without sound.
4. Facebook Stories Ads
Stories Ads are available for both Instagram and Facebook, and when viewed on mobile, they take up the entire screen.
Most brands use videos for Stories, but images can also be compelling. Just make sure to leave room at the top for the profile information and the Stories bar, as well as the “Swipe” zone.
Size Recommendations for Images and Videos
- Leave about 14 percent (or 250 pixels) of the image free of any important information, such as logos, text, or key image elements. The user’s profile icon, CTA, or other action buttons may be cut off.
- The ideal aspect ratio is 9:16. (same as Instagram Stories).
- Because the aspect ratio tolerance is only 1%, you must use a video that fits the formatting.
- The smallest minimum width allowed is 500 pixels.
- The highest image ratio is 9:16.
5. Facebook Messenger Ads
Facebook Messenger Ads appear in the Messenger app, capturing users where they are most likely to be actively engaged and causing them to look at the ad for a longer time.
Image Instructions
- The recommended resolution is 1200 x 628 pixels to be consistent with feed posts.
- 254 pixels (minimum width, and 133 pixels (minimum height), but larger pixel sizes will improve your image quality.
- The aspect ratio should be between 9:16 and 16:9, but it will be cropped to 1.9:1.
6. Right Column Ads on Facebook
Right column ads have the potential to deliver results at a low cost, but you must keep their formatting in mind. Because there is very little text below the ad, the image must be excellent.
Unlike other placements, these ads can appear extremely odd when not using the full dimensions available, especially when stacked next. Some brands will place two square images next to each other, which is another effective way to use the space rather than one full image. Because these images are so small, make sure they are clean and easy to read. You should also place the USP in the center of the page, as this format makes it more difficult to capture users’ attention.
Size Guidelines for Images
- 1200 x 628 image pixels recommended
- Minimum width and height of 600 pixels are required.
- The recommended aspect ratio is between 16:9 and 18:9.
- This is a one-image placement.
Do you need assistance creating images for your Facebook Ad campaigns? Digital Drew can assist you. Get in touch with us today, and let us design the best high-converting graphics that will help you get the click and the sale.
Drew Blumenthal is the founder and CEO of Digital Drew SEM, a results-driven, performance-focused digital marketing agency based in New York. With deep expertise in Google Ads, Meta advertising, SEO, website development, and social media management, Drew combines creative strategy with analytical precision to deliver measurable growth. He frequently shares insights on performance marketing, digital trends, and scalable strategies for business growth.
