Holiday Season Marketing Strategies

With the entire COVID-19 fiasco still lurking around, and people resorting to online modes for everything, it is high time you start preparing your business for the holiday season of 2021. If you are thinking isn’t it a bit too early, then here’s a small statistics for you

More than 40% of all the shoppers start their holiday shopping before Halloween, every year.” – National Retail Federation

I’m sure after getting to know this, you might be wondering whether you are already too late. Well, no. There’s still plenty of time left for you to catch up.

In this post, we will be sharing some simple tips to help prepare your business for the upcoming holiday season of 2021. Let us start.

Holiday Season Marketing Strategies for Your Online Business in 2021

  1. Prepare A List Of Holidays And Plan For Them

Labor Day, Halloween, Thanksgiving, Christmas, and New Year’s Eve – the next few months are all lined up with holidays. As a business owner, you need to have a well-laid plan for all of these events, with special campaigns for individual days.

Planning all this on your own can prove to be cumbersome while managing your operations. It is always a good idea to hire an expert digital marketing agency to do it for you, someone like Digital Drew can be just perfect!

A professional will help you plan for not just these designated holidays, but also for events like Black Friday, Cyber Monday, and so on. 

1. Alleviate consumer stress 

There is no denying that the past year and a half has been stressful for everyone. With lockdown, travel restrictions, and the pandemic hitting the world hard, there is still a lot of fear amongst people. 

As a business owner, you can plan to make the holiday season less stressful for your users by creating content that offers advice on planning their holidays safely.

For instance, mentioning how your products/services can help consumers remain safe and spend a good time with their loved ones during the holiday season. 

2. Start early

Don’t leave your marketing campaigns for the day of the festival. Start early, so that you can build traction. Remember the numbers that we shared at the starting of this post. 

Several users don’t wait until the last minute to shop for the holiday season. If you start early, you will not have any difficulty tapping them. 

This will keep your business a step ahead of your competitors, and you will not have to stress about any last-minute marketing campaign glitches. 

3. Rewards and Free Gifts

Offering rewards and gifts is the number one strategy, whether you talk about online or offline marketing. 

To make sure that you can attract maximum customers, build strategies to offer rewards. 

Here’s an example. 

Let’s say you are selling a soft toy on your website for $25. To encourage people to shop more, you can always offer a gift on shopping of $50 or more. 

Instead of shopping for just a soft toy, people will look around for what else they can get to make the cart value $50 and win a free prize.

4. Move from showroom to webroom

If you haven’t already done it, then it’s time to get your products online. 

Present your products online for the consumers to have a look at them. Since, this might take help from developers, designers, and web marketers, you need to get going with the process as soon as possible. 

Remember, online shopping is as much about informing the consumers as it is about creating a great experience. And, creating a webroom is as close as you can get to visit a showroom as a consumer. 

5. Start discussing on social media

Social media platforms are the busiest during the holiday season. Leverage the power of these platforms to good effect by engaging with your users online. Follow the right hashtags, be present where your users are, and make your presence felt by being part of the discussion. 

You can create a simple post talking about the best holiday season memory or what’s the one thing that users are most excited about this holiday season and so on. You can even run contests, offering free giveaways to the posts that receive maximum engagement. 

6. Set a budget for paid marketing 

It’s worth investing in paid ads to target a specific segment of your audience during the holiday season. You can get in touch with a PPC expert, and they will be able to create a holiday season-centric strategy that focuses on every element of the ad campaign. 

From creating a graphic that incites a festive spirit to produce an ad copy that strikes a chord with the users – they can do it all.

7. Get some micro-influencers on board

Influencer marketing has picked up pace in recent times, with businesses leveraging influencer power to good effect. 

Get in touch with micro-influencer and collaborate with them to promote your brand. It is a highly cost-effective and powerful way to help your business reach the local market with ease. 

If you have the budget, you can always hire bigger influencers.

8. Show gratitude 

Retargeting is a highly ignored aspect of marketing. However, the holiday season is the best time of the year to retarget your existing customers.  

Here’s how you can do it – create email marketing campaigns thanking your existing customers, while offering holiday promotions and discounts.  

You can use similar strategies on social media, offering rewards and discounts for recurring customers as a token of appreciating their business with you.

Make your holidays delightful with these strategies!

If you are looking to make this holiday season delightful, then following these strategies can be just the perfect idea. Give them a try, and be rest assured to get great results. 

If you don’t want to lose your focus from the operational part, you can always get in touch with digital marketing experts from Digital Drew, and let them take care of everything for you.

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