Conversions +15 Cost Per Conversion $1,751.75 The Dementia Society partnered with our team to improve awareness, engagement, and support for individuals affected by dementia through Google Ads. By implementing a strategic account restructure and conversion-focused optimization, the campaigns generated 15 meaningful conversions while maximizing the impact of the available advertising budget. During the final quarter […]
Purchases +191 Cost Per Purchase $50.38 Objective: The goal of this campaign was to drive website purchases for an Entertainment brand while maximizing ROI. The client required a streamlined approach to merge multiple campaigns into one cohesive strategy, ensuring better tracking, scalability, and efficient utilization of a consistent daily budget of $105. Strategy and Execution
Purchases +5 Conversion Value $14,413.39 Objective: The primary goal of this campaign was to drive website purchases for a jewelry e-commerce brand while achieving a strong Return on Ad Spend (ROAS). With a total budget of $2,621.42, the strategy focused on precise audience targeting and compelling creative assets to maximize conversions and revenue. Strategy and
Purchases +1,017 Cost Per Purchase $62.42 Objective: The primary goal was to scale e-commerce purchases for a skincare brand by leveraging multiple campaigns targeting various audience segments. The strategy focused on balancing diverse campaign approaches while maintaining cost efficiency, testing new strategies, and optimizing performance metrics. Strategy and Execution 1. Campaign Diversification Manual Retargeting Campaign
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