Laurel And Blush
Purchases +209 Cost Per Purchase $89.58 This multi-campaign strategy was designed to drive e-commerce sales for a pillows and cushions brand by leveraging mid-funnel (MOFU) and bottom-funnel (BOFU) approaches. The goal was to maximize conversions while maintaining cost efficiency, using a combination of creative testing, audience testing, and discovery-focused campaigns with varying budgets. Strategy and […]





