Search Or Social? Here’s Why You Need Them Both For Your Business

Search Or Social

 “You can’t sell anything if you can’t tell anything.” – Beth Comstock

To build a successful business in today’s digital landscape, you need to leverage the power of digital media. Search engine optimization and social media are two spokes that drive this wheel of digital media. In this post, we will talk about why using the two together in harmony is the best thing for your business and how you can do it. 

Let us begin. 

People Use Search Engines To Find A Product/Service

61% of all consumers use search engines to find information about products and services. – Econsultancy.  

It makes sense to make your presence felt on search engines to tap these potential clients looking for products and services. To do this, you need to know what people are searching for. That’s why search engine optimization becomes the key to success. 

People Use Social For Reviews/Recommendations 

“75% of consumers make their purchase decision based on the recommendations they get on social media platforms.” – Econsultancy. 

Therefore, it becomes imperative that you have a good presence on social media where people can share recommendations and reviews about your business. 

Search + Social = Success

From the above-mentioned information, one can say that search builds your online presence while social media helps in building trust. It is evident that investing your efforts in both search and social is the way to move forward if you want to succeed in today’s breakneck competition. 

But, how to do that? Well, here are some expert tips on this:

SEO Strategies For Social Media

  • Targeting keywords for social media

Keywords form the most important component of search engine marketing. However, you must also be aware of the fact that they are an integral part of social media as well. Using the right keywords at the right places on social media can be the best way to boost your online presence. 

For instance, you can check what people tag themselves with mostly in their Twitter bio to find the most relevant tags to use for your profile. The same goes for your Instagram and Facebook bio as well. By targeting the right keywords in your profile, you can eventually reach more people and generate more traffic. 

  • On-site optimization strategies

“Wait, isn’t that done for websites?”

If you are wondering this, you are completely correct. There are several popular on-site optimization strategies used in search engine optimization by SEO Companies. And, the same principles of optimization can work on your social media profiles too. 

For instance, think of your profile name as SEO title and your profile bio as your Meta description. Similarly, think of your image name and description as your alt tags and so on. Use the right keywords, complementary to what you are doing on your search engine optimization front to reap the best rewards. 

Social media strategies for SEO

  • The easiest way for reputation management 

Social media profiles for a business generally rank well. You can use them smartly to build a good reputation for your business. Whether you talk about Facebook, Twitter, Instagram, or LinkedIn, if you have good social presence chances are that the user while searching for your business will stumble upon your social profile. And, that’s one way to make a great first impression – isn’t it?

  • Check for business authenticity 

One of the ways in which consumers use social media for buying is to check whether a result they found in search engines is genuine or not. The best way to do that is by looking for the same name on social media. 

If you are active on social media, and the potential users who have come from a search query see your activities, they can be certain about the authenticity of your business. Not only does this give them a proof of your authenticity, but your constant activity and involvement with users also gives an impression that you value user feedback. 

That’s another way to make a lasting impression. 

Use The Two Together To Avoid Risk Of Losing Traffic

Apart from all the reasons mentioned above, an interesting thing to keep in mind here is that both search and social are drivers of traffic. If you lose traction on one, there is always the other to fall back onto.

For instance, if you lose your website traffic due to Google’s updated algorithm then you have a solid social media backing to survive. Similarly, if there are some major changes in social media policies, you will still have your search engine traffic to continue getting traffic. 

Therefore, you cannot afford to miss out on any of the two. You need to always have a well thought search engine optimization strategy, backed with top-notch social media planning to stay on top of your game. 

Summing it up

As you can see, there are many ways in which both search and social go together for the benefit of a business. If you are looking to take your business to the next level, there is no doubt that you need to carefully plan your digital efforts involving both social media marketing and search engine optimization. 

Digital Drew is a dependable partner that can help you in both. With our team of digital marketing experts, we can create bespoke strategies for both social and search so that your business doesn’t miss out on any of these two. 

Get in touch with us, and let’s create a blueprint for your business’s digital success. 

Contact us, now!

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