In the coming years, digital marketing will get more sophisticated, with the digital marketer now having to manage content automation, social networks, and personalization. Keeping up with digital marketing trends is difficult because the industry changes so quickly. Also, COVID 19 has a significant impact because consumers are going online to review, study, and purchase. As a result, in order to assist digital marketers, we have selected the important Digital Marketing trends. We’ve put together a list of seven new digital marketing trends that will help you stay ahead of the curve and grow your brand.
Top 7 Digital Marketing Trends
1. Prioritize video marketing:
This is the most prevalent Digital Marketing trend. You’re probably familiar with the “mobile-first” concept, which has been around for a few years. And, with 5G and faster mobile data plans, video streaming on smartphones and tablets is now easier than ever. That is how TikTok gained popularity in the first place. You can record your video anywhere, but you can also watch it whenever you choose. It was significantly more expensive when mobile data plans were limited to megabytes of the Internet rather than gigabytes. People also like viewing videos.
2. Take use of micro-moments.
This is the second micro-moment-related Digital Marketing trend. Because of the proliferation of mobile phones, our attention span has shrunk. We make rash decisions about where to go, what to eat, and what to buy. Keep that in mind while you create your digital marketing strategy. Google refers to these small periods as micro-moments, and they are classified into four types:
- I’d like to be made aware of specific incidents.
- I’d like to understand you better.
- I’d like to do a few things.
- I’d like to buy moments.
Personalization and targeting advertising is intimately tied to micro-moments. You must be present on the platforms where your clients are present and invest in short ads that answer the query asked at that exact moment.
3. Searches that need no clicks
We all prefer to optimize for Google, however as you can see, highlighted snippets are becoming more prevalent in search queries. That could be a problem for some digital marketers because they are continuously striving to rank first with their material, which means most likely, Google will use some of it and show it right on the SERP. If that part of the text is important to the user, they will read it and probably never come back to your site again.
It isn’t much you can do about it. You might want to reconsider your material and place more attention on areas that require further explanation.
4. Influencer Marketing
Influencer marketing is another popular digital marketing technique. Influencers can be used in a variety of ways in your digital marketing tactics. Think about how many social media platforms you can use. You can choose between TikTok, Instagram, and YouTube, and you can also choose different ways to sell within the app you choose. For instance, Instagram provides Stories, regular posts and now reels.
Just be careful about who you pick as influencers to get digital users to change their minds. Several technologies might assist you in identifying the proper influencers.
5. Virtual Reality/Augmented Reality and the Metaverse
Mark Zuckerberg announced Facebook’s transformation into Meta in October 2021. The company revealed that they are working on the “Metaverse,” which is a next-generation social media platform or potentially the Internet.
Will it change our sense of Internet social life and the way we consume social media content? We’re still waiting to hear. You can start making Metaverse plans right away. There is a lot of information about how it will seem.
You don’t have to wait for Metaverse to examine the marketing possibilities of virtual reality and augmented reality. Numerous augmented reality apps may be accessed using your smartphone’s camera.
6. Digital Skills will be in high demand:
The COVID-19 pandemic altered our working methods and accelerated the pace of converting to digital media for individuals who had yet to do so. One of the most crucial digital marketing trends will undoubtedly be a focus on online approaches and interactions.
While people in isolation shifted to online purchasing instead of visiting stores, there are lots of possibilities for e-commerce to thrive. Digital marketers need to be aware of this process and plan their campaigns around how people act after a pandemic. Every business owner who wants to try digital marketing will look for people with advanced skills in digital marketing.
Furthermore, with the growing popularity of remote work, digital marketers are no longer limited to their geographical area. According to this digital marketing trend, we will see more Europeans working for American companies and vice versa. Working for a favorite brand is now easier than ever.
7. Participate in CSR and non-profit initiatives:
CSR programs, thankfully, are becoming increasingly common in the marketing industry. This method not only benefits society but also makes brands appear more human in the eyes of their target audience.
People can go nuts in pursuit of “excellent” businesses. They like to identify with their favorite brands and will boast about all the excellent things these corporations do.
According to this digital marketing trend, marketers will finally realize in 2022 that non-profit efforts have a substantial positive impact on brand recognition and how customers perceive the organization.
So, there you have it: a guide to the top digital marketing trends that we anticipate will make waves in 2022. They are difficult to ignore, and you will not wish to. Keeping abreast of current trends is the most effective approach to maintaining competitiveness, expanding, and cultivating consumer loyalty.
Keeping up with the latest digital marketing trends is important for all businesses. At Digital Drew, we ensure to stay updated and implement these trends in our digital marketing strategies from time to time. If you also want to stay with the latest digital marketing trends, stay tuned to Digital Drew blogs.