Remarketing vs Retargeting

Remarketing vs Retargeting

Let’s face it—many people often get confused between remarketing and retargeting. Are they the same thing? If you, too, struggle with this question, you are not alone. Although these names can be used interchangeably, technically they are poles apart. 

The goals of remarketing and retargeting are identical. However, there are several essential distinctions to be made. Remarketing and retargeting differ in strategy as well as who you can contact.

In this blog, we will learn about these two differences in detail. So, let’s begin.

What exactly is retargeting?

Retargeting is a marketing approach that uses sponsored ads to move potential buyers further down the marketing funnel.

Retargeting campaigns can deliver targeted adverts for a specific product or service to clients who have demonstrated an interest in your business by clicking on your website or liking your Facebook post. These promotions, which typically take the form of display ads or social media ads, remind customers of your company and encourage them to return to your website to complete a purchase.

You can acquire information about what activities your consumers have performed online by inserting a brief snippet of code that enables tracking pixels on your company’s website and social media pages. Then, you can use this information to divide your audience into groups based on how they use your pages and products.

Businesses can retarget these potential clients with specialized ads using platforms such as Google Display Network and Facebook Ads.

What exactly is remarketing?

Even though the end goals of remarketing and retargeting campaigns are the same, remarketing focuses on sending potential customers emails that remind them of your products and services in order to get them interested again.

Remarketing emails can be more personalized, context-driven, and highly targeted to address the customer’s particular position in the sales funnel. Email remarketing tactics that are commonly used include:

  • Sending an email offering a coupon code or special offer to a customer who left their shopping cart without making a purchase. 
  • Displaying relevant products that customers may be interested in. Reminding a client to renew their membership. Nudging a buyer who has visited your website several times but has not made a purchase.

These examples demonstrate techniques that urge clients on the verge of making a purchase to do so.

Customers can be re-engaged using remarketing tactics that have been demonstrated to be effective. According to Barillance’s email marketing survey, 43.43 percent of clients opened remarketing emails in 2020, with 9.12 percent going to the website and 1.43 percent converting. This modest push can significantly boost your company’s total conversion rate.

Types of Remarketing

Email Remarketing: The most prevalent type of remarketing, you construct a list of former contacts to include in your advertisements with email remarketing. This includes both prior customers and email newsletter, subscribers.

Then, based on your campaign objectives, you use email marketing software to deliver retargeting messages to users. You may, for example, highlight new products in your collection. You might also remind someone about a renewal that they need to complete.

Email remarketing can be automated to engage your audience at specific moments.

Display remarketing: Your ads are displayed across numerous websites that are part of an advertising network, such as the Google Display Network, when you use display remarketing. These ads use both text and images. They can be static or dynamic for all viewers. 

Dynamic remarketing. This uses technology to show a unique ad creative to each and every user depending on predefined parameters. For example, the things they’ve previously purchased You can send highly targeted remarketing messages using dynamic display ads.

Types Of Retargeting Ads

There are numerous ad types available for retargeting. This comprises both static and dynamic formats, as well as text and visual advertisements.

Depending on how the audience for the retargeting campaign is gathered, all of these ad types will fall into one of two groups.

  • Pixel-based retargeting ads

This is the most popular kind of retargeting advertisement. Pixel-based ads are ones that use the cookies I mentioned earlier to gather users for your campaigns.

You can use them to retarget visitors without collecting their contact information.

Pixel-based advertising can start as soon as a user does something on your website. It can also start on its own.

The ad server will monitor their actions, and if they fulfill the criteria of your retargeting campaign, they will be automatically added to the audience and eligible to receive ads when they visit the corresponding web pages.

  • List-based retargeting ads

This type of retargeting is less common and is more like a remarketing strategy.

You upload a list of target audience members to your ad platform with list-based ads. The network then finds people who match the contact information you provided and displays your ads to them.

While this form of advertisement can be very tailored, it is significantly less timely. Instead of having users automatically included in a campaign, you must upload the list.

Not once, but every time you wish to broaden or add to an existing audience.

Which Is More Effective, Remarketing Or Retargeting?

Given these similarities, you may be wondering whether retargeting or remarketing is better for your business.

The solution, like many other things, is dependent on your goals.

Remarketing campaigns are a great way to keep engaging and catching the attention of an audience you already have.

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