Qualities A Good Google Ads Agency Must Have!

Google Ads Agency

According to Unbounce, half of the individuals clicking on your advertising are more likely to buy than those who came from an organic link. Surprising! Isn’t it?

With 600 million smartphones running ad blockers, you would assume advertising would be less successful. Google Ads controls 73.1 percent of all search advertising, or around $40.3 billion. Advertisers could not continue to spend so much money on advertising if they did not work.

Google Ads are quite effective.

Choosing the proper Google Ads Agency is difficult for many businesses. Managing Google Ads requires a significant amount of time, work, and energy. Most businesses choose to outsource that laborious task to a PPC service. If you want to do the same, you must pick the best agency to manage your Google Ads. In this blog, we will learn about the qualities of a successful Google Ads Agency. 

Google Ads memes

7 Qualities of a Successful Google Ads Agency

Here are some things to check for when selecting a Google Ads Agency. These features are requirements. Use these to see if the agencies you are thinking about are suitable.

1. Have Professional Certification

The Google Ad Agency you are thinking about should be Google Partners. This is vital if you are searching for an agency to manage Google Ads on your behalf for a few reasons. It demonstrates to potential customers that:

  • Your agency has a sufficient number of clients to meet Google’s spending requirements.
  • Active clients are increasing their revenue, and you are keeping your promises.
  • As your business grows, Google believes that you can easily manage Google Ads accounts for clients.

A Google Ads Agency will proudly display this certificate on their website, but if you can’t locate one, copy and paste the website’s link here to learn more about their verification. You may learn about the agency’s certification, cooperation kinds, and each Google-certified office.

2. You keep your assets and creativity.

Some PPC firms use a pay-per-lead approach. They use this technique to direct users to a general landing page or advertorial, generating leads for their clients. The disadvantage of this technique is that clients do not obtain the landing pages, creativity, or assets used to create the landing page.

This system is beneficial to agencies but not for clients. It’s ideal for agencies because it allows them to use a single landing page or ad for several customers in the same industry. Clients receive the leads they require, but they are always reliant on the agency that generated them. They never figure out how to make things work in their favor.

This method may be effective. There is nothing to worry about if you are only interested in the leads and have no plans to create your own content, landing sites, or marketing in the future. There is no difficulty if you want to stay with the same agency indefinitely.

3. Complete transparency of the agency

Google expects agencies to be open and honest with their clients. This has long been a requirement, and it is just another reason why Google Partner and individual certifications are so crucial. You should have access to all reports if you’re working with your agency.

Metrics such as impressions, clickthrough rates, keywords, account and ad group structure, and more should be available to you. If you have any questions about where or how your money is being spent, you should get frank answers. If you’re unsure, ask your  Google Ads Agency about their information to clients.

4. Contracts for a certain time

Most AdWords firms don’t make money on the account until the campaign runs for a few months. Instead, some agencies would tie you into a long-term contract (e.g., 12 or 24 months). This makes sense when considering how much time and resources are required to set up and start a new client account.

This agreement isn’t always in the client’s best interests, especially if the agency fails to deliver. Clients should have the freedom to come and go as they wish. When agencies provide excellent service to their clients, the connection becomes more stable. Some agencies can profitably provide month-to-month contracts.

A three-month contract followed by a month-to-month agreement could be a good compromise. Whatever you negotiate with your Google Ads Agency must be beneficial to both parties. If you are dissatisfied with your agency, you should be able to leave.

5. A track record that has been proven and consistent

There should be no uncertainty about your company’s ability to deliver. You should have all of the information you need to examine their experience and track record properly. To prove their knowledge, your agency should be able to supply you with references and case studies. It is insufficient to demonstrate that you have delivered outstanding results for your clients. You must show that you have been able to execute it consistently over time.

Request all of the data you need to validate your agency’s performance, including references, case studies, anonymized campaign data, and before and after campaign data.

6. A well-defined approach and technique

Your agency should have a set procedure in place for monitoring and maintaining your account. They should be able to tell you when they add keywords and generate new ads, how they set and manage budgets across keywords and ad groups, and what adjustments or changes they will need to do for different markets.

They should also be able to tell you which tests will be conducted, how they will be done, and what metrics or key performance indicators (KPIs) will be used to validate performance.

7. Increase conversions and revenue by optimizing for conversions and revenue.

Many agencies concentrate their efforts on impressions or clicks. Your agency should focus on assisting you in converting those clicks into cash.

This means that your organization must concentrate its efforts on:

  • Ad messaging, as well as better ad timing, targeting, and placement
  • Copy, landing pages, and offers can benefit from conversion rate optimization.
  • Setting up analytics and reporting to track success across several channels, from keywords to ad groups to landing pages.
  • A/B split/multivariate testing to increase advertising success based on analytics data

Digital Drew is all about conversions and income. While many agencies are concerned with clicks, Digital Drew generates quick income for our clients. Many agencies specialize in pay-per-click (PPC) advertising on Google or Facebook.

We provide paid search support from A to Z, including paid media, paid search/shopping, paid social, Amazon, and programmatic advertising. Get in touch with our Google Ads Agency today and see how we create a big difference to your marketing campaign.

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