Conversions +414 Conversion Value $6,800 Luxe Aura Hair is a premium hair extension and hair enhancement brand offering high-quality human hair extensions, tape-ins, clip-ins, halo extensions, wigs, hair replacement solutions, and professional salon services. The company serves customers nationwide while also operating from its New York salon location. The Challenge The hair extension industry is […]
Organic Traffic Growth +24.31% Organic Conversions +27.4% Thomas Taft Salon achieved significant organic growth through strategic SEO implementation, targeted keyword optimization, and backlink development. The campaign focused on increasing local visibility in the Upper East Side (UES) and surrounding Manhattan areas while improving conversion-driven engagement metrics. Objectives Increase organic traffic and new users Improve local
Website Leads +1,975 Purchases +338 NappStar is a Black-owned natural hair care brand and salon network specializing in locs, offering both professional salon services and a full line of loc care products and extensions. Founded in 2016, the brand operates across multiple U.S. cities and focuses on empowering the loc community through styling, education, and
Purchases +121 Cost Per Purchase $77.94 ColorOnly is a modern hair color brand and express salon concept that combines salon-quality results with at-home convenience. The brand offers custom hair dye solutions powered by proprietary technology, enabling perfect color matching and ultra-fast processing in as little as 10 minutes. Unlike traditional salons or box dyes, ColorOnly
Conversions +3,497 Conversion Value +$35,210 NappStar is a natural hair care brand specializing in locs, offering salon services, hair products, and extensions across multiple U.S. locations including NYC, Atlanta, Baltimore, and DMV. The brand operates a hybrid model of eCommerce and salon services, supporting customers through every stage of their loc journey—from starter locs to
