SEO Strategy & Results:
Thomas Taft Salon achieved significant organic growth through strategic SEO implementation, targeted keyword optimization, and backlink development. The campaign focused on increasing local visibility in the Upper East Side (UES) and surrounding Manhattan areas while improving conversion-driven engagement metrics.
Objectives
- Increase organic traffic and new users
- Improve local keyword rankings (UES & UWS focused terms)
- Drive more appointment bookings
- Strengthen domain authority through backlink acquisition
- Improve overall engagement and lead generation
Strategy Implemented
1. On-Page Optimization
- Optimization of high-intent service pages (haircuts, blowouts, keratin treatments)
- Local keyword targeting focused on UES and Manhattan search queries
- Internal linking enhancements
- Conversion tracking improvements (Book Appointment, Click-to-Call, Lead Events)
2. Off-Page SEO
- 160 high-quality backlinks created
- Focus on contextual and niche-relevant backlinks
- Anchor text strategy targeting non-branded service keywords
3. Local SEO Enhancements
- Strengthened ranking for “UES” and “Upper East Side” based keywords
- Improved positioning for competitive non-branded salon keywords
4. Content Strategy
- 4 SEO blogs created (pending approval)
- Targeted content focused on luxury salon positioning and service expertise
Results Achieved
Traffic Growth
- Organic Traffic Improvement: +24.31%
- Organic Users: 674 (+24.31%)
- New Users: 415 (+7.79%)
This indicates strong visibility growth and improved local discovery.
Engagement Metrics
- All Events: 407 (+19.71%)
- Book An Appointment: 372 (+27.4%)
- Click to Call: 11
- Generate Leads: 23
- Form Submissions: 1
Key Highlight: The 27.4% increase in “Book An Appointment” actions shows strong commercial intent traffic and improved conversion optimization.
Keyword Ranking Performance
Page 1 Rankings (High-Intent Keywords)
- Position #1: best salon ues, salon ues, hair salons ues, blowout upper east side, ues hair salon
- Position #4: curly salon ues, curly cuts ues
Strong Page 2 Positions (Growth Opportunities)
- Position #9: haircut ues
- Position #11: hairdresser manhattan
- Position #12: haircut uws
- Position #14: hair salon ues, curly hair salon ues
- Position #17: upper east side hair salons, blondes UES
These keywords present immediate opportunities to push into Top 5 and Top 3 positions with focused optimization.