Connecting more than 600 million professionals from over 200 countries, LinkedIn has completely changed the social networking game for businesses and business professionals.
Of these 600 million, more than 153 million are in decision-making or senior-level positions.
Marketers have leveraged the power of this professional social networking platform to good effect. It won’t be wrong to say that LinkedIn has, in fact, emerged as one of the best lead generation platforms for marketers in recent times.
When compared to Facebook, LinkedIn is 277% more effective in terms of lead generation. So, you can see for yourself.
If you are looking to make use of LinkedIn for lead generation, then LinkedIn Sales Navigator is the place, to begin with.
What is LinkedIn Sales Navigator?
Sales Navigator from LinkedIn was created as a powerful tool to help businesses and marketers reach the right decision-maker that helps them connect and engage with LinkedIn users.
In simple words, you can think of LinkedIn Sales Navigator as a platform that helps you find prospects and build the right relationships with those prospects using a wide array of features. You can expect to get actionable data and insights in sales navigator to understand your prospects better and develop your marketing strategies.
How to use LinkedIn Sales Navigator?
Now that we have developed an understanding of what the sales navigator is, let’s take a look at everything you can do with this paid platform:
1. Build a hyper-focused prospecting approach
Prospecting is one of the key steps in the lead generation process. To make prospecting easy for marketers, LinkedIn Sales Navigator gives you plenty of options and filters that help you build a hyper-focused approach for your prospecting efforts.
2. Narrow down your sales preferences
Geography. Company size. Industry. And whatnot. You get to select from various options when setting your sales preferences to ensure that your efforts are directed towards the right client profiles. Whenever you visit a LinkedIn profile, you receive lead recommendations based on these criteria, which you can further use to enhance your lead generation efforts.
3. Perform advanced search
LinkedIn Sales Navigator comes with an advanced search option, which means you can easily search through information without breaking a sweat. There are more than 20 filters, using which you can easily narrow down your search, making it one of the most effective features of the platform.
4. A dedicated Prospects page
To make sure that you are in complete control of your prospecting and lead generation efforts, you get a dedicated Prospects page in the sales navigator. You can ‘Add tags’ to organize client accounts, ‘Add notes’ to save important and relevant information, and you also get a ‘Recommended Leads at’ tab that allows you to find prospects within the same company based on your set preferences.
5. Networking and contact building
As you can see, LinkedIn Salves Navigator can help you immensely in finding prospects. Once you have found them, the next step is to contact them. You can simply get the list of contacts from the LinkedIn Sales Navigator using various extensions available in the market. And, once you have the list, you can simply use your email marketing efforts to get in touch with them and bolster your lead generation.
How much does LinkedIn Sales Navigator cost?
You can select from three different pricing plans that LinkedIn offers. These are explained in detail below:
Professional Plan: billed @$77.99 per user per month (billed annually)
You get 20 InMail messages in a month, with 1500 saved leads and advanced search options.
Team Plan: billed @$108.33 per user per month (billed annually)
You get 30 InMail messages in a month, with 5000 saved leads, with CRM integrations, TeamLink, and 25 out-of-network unlocks per month.
Enterprise Plan: for which you need to contact their support
You get 50 InMail messages in a month, with 10,000 saved leads, with TeamLink extend.
Take it for a free spin before you start paying!
Do you know what the best part is?
You can get a free trial of the LinkedIn Sales Navigator for 30 days before you actually start paying for any of their plans. What this means is that you can explore the features for a period of 30 days, and see whether it is proving to be effective for your lead generation efforts or not. Once you are satisfied, you can start with the paid version.
Isn’t that amazing?
Is LinkedIn Sales Navigator for you?
LinkedIn Sales Navigator is an effective platform for every business that wants to grow its sales. Thousands of marketers are leveraging this platform to invigorate their sales and marketing efforts.
If you have been struggling with your lead generation efforts, then using LinkedIn Sales Navigator to boost them can be a great idea. Won’t you like to join the list?
Are you looking to boost your marketing efforts?
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