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Welcome to my digital marketing and digital advertising blog. Each week I write about specific topics that I see businesses of all sizes struggle with. I am happy to share my knowledge and experiences so that way others can benefit from the years of digital advertising knowledge I have acquired.
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One of the biggest missed opportunities I see from Facebook Ads and Facebook posts is not inviting those who like, love, etc. your individual posts to like your page. Every time someone sees content from you they have a chance to engage. By simply clicking on the likers of each post or ad you can …
Each Facebook Business Page has so many Facebook tabs. However, what you chose to include and not include are critical for engaging with your audience. It also helps in building credibility with your audience. While it is great to have tabs, if the tab is not serving your business, remove it. You can remove …
Instagram continues to be one of the largest, most influential platforms in terms of social media today. However, there are so many times I hear people say, “I am posting great content, I am getting a ton of likes, comments, shares, etc. but nobody is buying anything or nobody is coming to my store.” When …
There are so many times I get the question, “Why should I pay money to Google to bid on my brand terms when I am already at the top of the page for organic/non-paid listings when someone searches for my brand.” There are so many great reasons to bid on your branded terms so I …
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