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Welcome to my digital marketing and digital advertising blog. Each week I write about specific topics that I see businesses of all sizes struggle with. I am happy to share my knowledge and experiences so that way others can benefit from the years of digital advertising knowledge I have acquired.
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Besides writing relevant ad copy another way to improve your search ad results is by including ad extensions. Ad extensions are a variety of text, hyperlinks, and call to actions that can help improve your results by making your ads more relevant to what the user is searching for. Ad extensions also provide additional information …
You can be bidding on the most relevant keywords for your industry. However, if users aren’t clicking on your ads, then perhaps your search ad copy is not resonating with them. While it takes time to get your search ads consistently clicked on, some keywords and phrases do perform well regardless of industry. Location …
Another common question I get about social media ads is about posting your ad on Facebook or Instagram or both. The answer depends on the ad and the advertiser. However, what is nice about the two platforms is that you create one advertising account and can select which platform(s) to post your ad on. Once …
Growing your social media likes is important to helping your business reach new customers. However, there are so many times I see accounts whether it is Facebook, Instagram, or LinkedIn where the account consistently has the same one or two likes per post over and over again, but breaking that cycle can be fixed. …
When running search ads one of the most important things to do each day is to check the search terms report. To check the search terms report select “keywords” on the left column of Google Ads, and select “search terms” in middle of the row of options towards the top of the screen. By reviewing …
In a previous post, I talked about awareness goals to set for your Facebook Ads. In this post, I am going to discuss conversion goals to set. The conversion goals are the goals you set for campaigns to drive sales and get new leads. Conversion campaigns use a lot of remarketing audiences. People who visited …
When creating a Facebook Campaign it is important to know which campaign goal to set. Facebook Ads optimizes your campaign and finds people in your ad set based who are most likely to do the goal you set. Therefore, it is critical to set the right goal otherwise you spending money to optimize the campaign …
It is no secret that LinkedIn continues to be one of the most powerful platforms for B2B marketers and advertisers. People on LinkedIn are completely focused on business and work. Whether it is finding a new job or growing their own business. One of the greatest ways to find connections for what you are looking …
There are several different types of Facebook Ads you can run. Each of them helps to grow your business and can be used to target and engage with your target audience. In this post, I will explain three different types: single image, carousel images, and video. Single Image Single image ads are great to …
In the previous post about audiences, I talked about setting up your audiences for observation or targeting. In this post, I will be discussing the three types of audiences you can target. The three types are demographic, in-market and interaction. Each of these audiences are great to include in your campaigns and ad groups. You …
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