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learn digital advertising and marketing with Digital Drew

Welcome to my digital marketing and digital advertising blog. Each week I write about specific topics that I see businesses of all sizes struggle with. I am happy to share my knowledge and experiences so that way others can benefit from the years of digital advertising knowledge I have acquired.

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Audience Targeting For Search Advertising

By digitaldrew | Apr 20, 2019 | 0 Comments
google, sem, search engine marketing, search advertising, digital marketing, digital advertising, online advertising, online marketing

In the previous post about audiences, I talked about setting up your audiences for observation or targeting. In this post, I will be discussing the three types of audiences you can target. The three types are demographic, in-market and interaction. Each of these audiences are great to include in your campaigns and ad groups. You …

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Audiences For Search Advertising

By digitaldrew | Apr 20, 2019 | 0 Comments
google, search, sem, search engine marketing, digital advertising, digital marketing, internet marketing, internet advertising, online advertising

A great way to take your search advertising to the next level is by adding audiences to your SEM advertising. You can set the ads to “Observation” or “Targeting” and also add in demographic, in-market, or interaction type audiences. However, not every option is applicable for each account, campaign or ad group. Using different audiences …

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Search Is A Research Tool

By digitaldrew | Apr 4, 2019 | 0 Comments
google, sem, search engine marketing, search advertising, digital marketing, digital advertising, online advertising

When running ads on search engines I tell my clients to think of search as a research platform. People turn to channels such as Google and Bing in order to find an answer to a question. People want to find a place to eat or a service to hire or a place to buy something. …

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Instagram Posts, Learn What To Post

By digitaldrew | Mar 29, 2019 | 0 Comments
instagram, social media, social media marketing, social media advertising, digital advertising, digital marketing, online marketing, online advertising

So many people ask me what to post on Instagram. There are a variety of different posts that help grow your account and the more variety you can include the better. Keep in mind, each post must still represent your brand’s core message and value, but different types of posts can help build your brand …

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Negative Keyword Lists For Search

By digitaldrew | Mar 29, 2019 | 0 Comments
search, sem, search engine marketing, negative keywords, digital marketing, digital advertising, online advertising, online marketing, Google

Search advertising is one of the greatest ways to drive relevant traffic to your website. However, there are so many times where I see accounts that were previously running and their bounce rate was over 80% or the account has a click-through-rate below 3%. One of the easiest ways to improve search performance is to …

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Ad Groups For Search Ads

By digitaldrew | Mar 23, 2019 | 0 Comments
sem, search engine marketing, search, google, digital marketing, digital advertising, internet advertising, online advertising, online marketing

When building a search ads account the structure of the account is very critical. One of the best ways to make sure your account is performing well is to break out your ad groups to be very specific to the keywords you are bidding on. Remember ads are written at the Ad Group Level.  The …

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Include Or Not Include In Your LinkedIn Experience

By digitaldrew | Mar 23, 2019 | 0 Comments
linkedin, b2b marketing, b2b advertising, business marketing, business advertising, digital marketing, digital advertising

One of the of the most frequently asked questions I get on LinkedIn is what to include or not include in your experience section. There is a simple rule to follow whether to include or not include an experience on LinkedIn. If the experience enhances your CURRENT position or role keep it. If it doesn’t …

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