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Welcome to my digital marketing and digital advertising blog. Each week I write about specific topics that I see businesses of all sizes struggle with. I am happy to share my knowledge and experiences so that way others can benefit from the years of digital advertising knowledge I have acquired.
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In a previous post, I talked about awareness goals to set for your Facebook Ads. In this post, I am going to discuss conversion goals to set. The conversion goals are the goals you set for campaigns to drive sales and get new leads. Conversion campaigns use a lot of remarketing audiences. People who visited …
When creating a Facebook Campaign it is important to know which campaign goal to set. Facebook Ads optimizes your campaign and finds people in your ad set based who are most likely to do the goal you set. Therefore, it is critical to set the right goal otherwise you spending money to optimize the campaign …
It is no secret that LinkedIn continues to be one of the most powerful platforms for B2B marketers and advertisers. People on LinkedIn are completely focused on business and work. Whether it is finding a new job or growing their own business. One of the greatest ways to find connections for what you are looking …
There are several different types of Facebook Ads you can run. Each of them helps to grow your business and can be used to target and engage with your target audience. In this post, I will explain three different types: single image, carousel images, and video. Single Image Single image ads are great to …
In the previous post about audiences, I talked about setting up your audiences for observation or targeting. In this post, I will be discussing the three types of audiences you can target. The three types are demographic, in-market and interaction. Each of these audiences are great to include in your campaigns and ad groups. You …
A great way to take your search advertising to the next level is by adding audiences to your SEM advertising. You can set the ads to “Observation” or “Targeting” and also add in demographic, in-market, or interaction type audiences. However, not every option is applicable for each account, campaign or ad group. Using different audiences …
When advertising on Facebook and Instagram one of the first things I do is install the Facebook Pixel. The Facebook Pixel is how you can optimize and measure post clicks data from Facebook and Instagram advertising. You can install this code on your website fairly easily. Whether your website is set up with WordPress, Squarespace, …
Facebook Pixel Installation – Critical For Success Read More »
When creating ads on Facebook and Instagram I never recommend creating a campaign optimizing towards likes. There are many reasons not to. I try and remember the phrase “likes don’t pay bills”. What I mean is there is no direct correlation with the number of likes you have and the number of new clients or …
Learn how to create a Facebook ad that actually works. When posting ads on social media the first thing I tell people is that you’re “clogging” people’s feed. That means people are scrolling through photos of friends, family and loved ones. Users are relaxing and destressing from a hard day at work or school and …
When running ads on search engines I tell my clients to think of search as a research platform. People turn to channels such as Google and Bing in order to find an answer to a question. People want to find a place to eat or a service to hire or a place to buy something. …
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