learn digital advertising and marketing with Digital Drew
Welcome to my digital marketing and digital advertising blog. Each week I write about specific topics that I see businesses of all sizes struggle with. I am happy to share my knowledge and experiences so that way others can benefit from the years of digital advertising knowledge I have acquired.
For more help visit our shop page to download our extensive guides!
In the previous post about audiences, I talked about setting up your audiences for observation or targeting. In this post, I will be discussing the three types of audiences you can target. The three types are demographic, in-market and interaction. Each of these audiences are great to include in your campaigns and ad groups. You …
A great way to take your search advertising to the next level is by adding audiences to your SEM advertising. You can set the ads to “Observation” or “Targeting” and also add in demographic, in-market, or interaction type audiences. However, not every option is applicable for each account, campaign or ad group. Using different audiences …
When advertising on Facebook and Instagram one of the first things I do is install the Facebook Pixel. The Facebook Pixel is how you can optimize and measure post clicks data from Facebook and Instagram advertising. You can install this code on your website fairly easily. Whether your website is set up with WordPress, Squarespace, …
Facebook Pixel Installation – Critical For Success Read More »
When creating ads on Facebook and Instagram I never recommend creating a campaign optimizing towards likes. There are many reasons not to. I try and remember the phrase “likes don’t pay bills”. What I mean is there is no direct correlation with the number of likes you have and the number of new clients or …
Learn how to create a Facebook ad that actually works. When posting ads on social media the first thing I tell people is that you’re “clogging” people’s feed. That means people are scrolling through photos of friends, family and loved ones. Users are relaxing and destressing from a hard day at work or school and …
When running ads on search engines I tell my clients to think of search as a research platform. People turn to channels such as Google and Bing in order to find an answer to a question. People want to find a place to eat or a service to hire or a place to buy something. …
So many people ask me what to post on Instagram. There are a variety of different posts that help grow your account and the more variety you can include the better. Keep in mind, each post must still represent your brand’s core message and value, but different types of posts can help build your brand …
Search advertising is one of the greatest ways to drive relevant traffic to your website. However, there are so many times where I see accounts that were previously running and their bounce rate was over 80% or the account has a click-through-rate below 3%. One of the easiest ways to improve search performance is to …
When building a search ads account the structure of the account is very critical. One of the best ways to make sure your account is performing well is to break out your ad groups to be very specific to the keywords you are bidding on. Remember ads are written at the Ad Group Level. The …
One of the of the most frequently asked questions I get on LinkedIn is what to include or not include in your experience section. There is a simple rule to follow whether to include or not include an experience on LinkedIn. If the experience enhances your CURRENT position or role keep it. If it doesn’t …
Include Or Not Include In Your LinkedIn Experience Read More »
- « Previous
- 1
- 2
- 3
- Next »