learn digital advertising and marketing with Digital Drew

Welcome to my digital marketing and digital advertising blog. Each week I write about specific topics that I see businesses of all sizes struggle with. I am happy to share my knowledge and experiences so that way others can benefit from the years of digital advertising knowledge I have acquired.

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Search Terms Report

By digitaldrew | Apr 28, 2019 | 41 Comments
Search Query, SEM, Search Engine Marketing, Google, Digital Marketing, Digital Advertising, Internet Advertising, Online Advertising

When running search ads one of the most important things to do each day is to check the search terms report. To check the search terms report select “keywords” on the left column of Google Ads, and select “search terms” in middle of the row of options towards the top of the screen. By reviewing …

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Advanced Search On LinkedIn

By digitaldrew | Apr 22, 2019 | 0 Comments
LinkedIn, LinkedIn Marketing, B2B Marketing, Digital Marketing, Online Marketing

It is no secret that LinkedIn continues to be one of the most powerful platforms for B2B marketers and advertisers. People on LinkedIn are completely focused on business and work. Whether it is finding a new job or growing their own business. One of the greatest ways to find connections for what you are looking …

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Audience Targeting For Search Advertising

By digitaldrew | Apr 20, 2019 | 0 Comments
google, sem, search engine marketing, search advertising, digital marketing, digital advertising, online advertising, online marketing

In the previous post about audiences, I talked about setting up your audiences for observation or targeting. In this post, I will be discussing the three types of audiences you can target. The three types are demographic, in-market and interaction. Each of these audiences are great to include in your campaigns and ad groups. You …

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Audiences For Search Advertising

By digitaldrew | Apr 20, 2019 | 0 Comments
google, search, sem, search engine marketing, digital advertising, digital marketing, internet marketing, internet advertising, online advertising

A great way to take your search advertising to the next level is by adding audiences to your SEM advertising. You can set the ads to “Observation” or “Targeting” and also add in demographic, in-market, or interaction type audiences. However, not every option is applicable for each account, campaign or ad group. Using different audiences …

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