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Welcome to my digital marketing and digital advertising blog. Each week I write about specific topics that I see businesses of all sizes struggle with. I am happy to share my knowledge and experiences so that way others can benefit from the years of digital advertising knowledge I have acquired.

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ECommerce Google Ads For The Holidays

By digitaldrew | Jul 15, 2019 | 1 Comment
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If you are an ECommerce brand now is the time to start planning for the holidays. Consumers start buying their gifts as early as September and do a great deal of shopping in October as well. If a brand would like to start now, here are some recommendations I have for taking advantage of the …

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Google Grants Help To Grow Your Non-Profit

By digitaldrew | Jul 10, 2019 | 1 Comment
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The Google Grant gives any 501(c)(3) non-profit up to $10,000 per month in FREE Google Ads. That typically is about 4,000 – 9,000 clicks to your non-profit’s website per month. After running several of these Google Grants accounts I would love to share my experience. I also would like to help more non-profits take advantage …

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LinkedIn Recommendations

By digitaldrew | May 19, 2019 | 0 Comments
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LinkedIn recommendations are one of the most important components of your profile to help you become successful on the platform. They help your profile rank higher for users searching for your services or expertise. LinkedIn Recommendations also help to build your credibility once a user gets there. Who To Ask   In terms of who …

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Ad Extensions For Search Ads

By digitaldrew | May 11, 2019 | 1 Comment
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Besides writing relevant ad copy another way to improve your search ad results is by including ad extensions. Ad extensions are a variety of text, hyperlinks, and call to actions that can help improve your results by making your ads more relevant to what the user is searching for. Ad extensions also provide additional information …

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Search Ad Copy Updates

By digitaldrew | May 10, 2019 | 0 Comments
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You can be bidding on the most relevant keywords for your industry. However, if users aren’t clicking on your ads, then perhaps your search ad copy is not resonating with them. While it takes time to get your search ads consistently clicked on, some keywords and phrases do perform well regardless of industry. Location   …

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Search Terms Report

By digitaldrew | Apr 28, 2019 | 41 Comments
Search Query, SEM, Search Engine Marketing, Google, Digital Marketing, Digital Advertising, Internet Advertising, Online Advertising

When running search ads one of the most important things to do each day is to check the search terms report. To check the search terms report select “keywords” on the left column of Google Ads, and select “search terms” in middle of the row of options towards the top of the screen. By reviewing …

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