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learn digital advertising and marketing with Digital Drew

Welcome to my digital marketing and digital advertising blog. Each week I write about specific topics that I see businesses of all sizes struggle with. I am happy to share my knowledge and experiences so that way others can benefit from the years of digital advertising knowledge I have acquired.

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Negative Keyword Lists For Search

By digitaldrew | Mar 29, 2019 | 0 Comments
search, sem, search engine marketing, negative keywords, digital marketing, digital advertising, online advertising, online marketing, Google

Search advertising is one of the greatest ways to drive relevant traffic to your website. However, there are so many times where I see accounts that were previously running and their bounce rate was over 80% or the account has a click-through-rate below 3%. One of the easiest ways to improve search performance is to …

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Ad Groups For Search Ads

By digitaldrew | Mar 23, 2019 | 0 Comments
sem, search engine marketing, search, google, digital marketing, digital advertising, internet advertising, online advertising, online marketing

When building a search ads account the structure of the account is very critical. One of the best ways to make sure your account is performing well is to break out your ad groups to be very specific to the keywords you are bidding on. Remember ads are written at the Ad Group Level.  The …

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Include Or Not Include In Your LinkedIn Experience

By digitaldrew | Mar 23, 2019 | 0 Comments
linkedin, b2b marketing, b2b advertising, business marketing, business advertising, digital marketing, digital advertising

One of the of the most frequently asked questions I get on LinkedIn is what to include or not include in your experience section. There is a simple rule to follow whether to include or not include an experience on LinkedIn. If the experience enhances your CURRENT position or role keep it. If it doesn’t …

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How To Write A Good LinkedIn Bio

By digitaldrew | Mar 17, 2019 | 1 Comment
linkedin, b2b marketing, b2b advertising, business marketing, business advertising, digital marketing, digital advertising, online marketing, internet marketing

Writing a good LinkedIn bio is essential to building your credibility on the platform. It is your first impression you are giving someone browsing your profile and your profile gives visitors a chance to get to know you and what value you can offer them professionally. Learning what to include and not include and how to …

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Top Keywords For Search

By digitaldrew | Mar 16, 2019 | 1 Comment
search, sem, Google, search engine marketing, digital advertising, digital marketing, online advertising, online marketing

In order for search ads to be effective in growing your business, it is important to understand how search ads work and can be optimized to grow your business. When someone is searching they have the INTENT to find something. They are actively looking for something either a business to go to or they are …

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Instagram Call To Action

By digitaldrew | Mar 14, 2019 | 0 Comments
instagram, social media, social media marketing, digital marketing, digital advertising, internet advertising, internet marketing, online marketing, online advertising

Instagram continues to be one of the largest, most influential platforms in terms of social media today. However, there are so many times I hear people say, “I am posting great content, I am getting a ton of likes, comments, shares, etc. but nobody is buying anything or nobody is coming to my store.” When …

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Why Bidding On Branded Terms Is So Important

By digitaldrew | Mar 13, 2019 | 0 Comments
google, sem, search engine marketing, search advertising, digital marketing, digital advertising, online marketing, online advertising, internet marketing, internet advertising, search, keywords

There are so many times I get the question, “Why should I pay money to Google to bid on my brand terms when I am already at the top of the page for organic/non-paid listings when someone searches for my brand.” There are so many great reasons to bid on your branded terms so I …

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