As the name implies, a Call to Action is a call to take action. It (CTA) can be placed anywhere where you market your business online, be it a website, an ebook, an email, or even at the end of your blog. CTA is all about making an impression on your audience and getting them to click on the CTA button, resulting in a lead for your website. However, you need varied and affectionate types of call-to-actions on your website when you initially start. As your company expands and your website becomes more complicated, you may need to change the position of your CTAs. In this post, we will talk about the different types of Call-to-Actions. So, let’s get started.
Different Types of Call-to-Actions
There is no such thing as a one-size-fits-all solution when it comes to Call-to-Action. You can’t just put the words “Click Here” on a red button and place it everywhere on your site. It is important to understand the type of call-to-action you need. The following are the different types of call-to-actions for different needs.
- Generating Leads
To begin with, call to action is critical for generating leads for your website. As you’re trying to convert visitors into leads with these CTAs, you should post them somewhere on your website with a high rate of new visitors.
The most common area for placing CTAs is the landing page, blog section, at the end of posts, in the sidebar, or a floating banner in the corner. These CTAs must be eye-catching and properly explain the benefit of clicking on them. Visitors must know exactly what to expect when they click on the call to action on a specific page.
- Form Submission
When your visitors arrive at your landing page, they do a couple of things before they can be registered as a lead. One is to fill out a form and click a button to submit their information to your contacts database. Your visitors are so close to becoming leads that you don’t want them to fall through the cracks due to a submit button. As a result, it’s critical to replace your “submit” button text with something more powerful and relevant to the marketing offer they will provide their information.
- Clicking the “Read More” button.
You probably don’t want to put the entire post on the home page where you display your blog, customer case study website, or even your press newsroom.
Encourage visitors to click on individual posts on your homepage, followed by a “read more” CTA. Aside from allowing additional content to appear on your homepage feed, “read more” buttons ensure that your content is engaging and receiving the statistics they deserve. People will have to click over to read any post instead of scrolling down on the homepage.
- Sharing on Social Media
One of the most basic forms of CTAs encourages you to share content with your friends. Social sharing buttons allow visitors, leads, and customers to interact with your brand. Therefore, make sure to put them in places that make sense on your website, such as blog articles, landing pages, etc. But don’t simply slap them on everything. You wouldn’t want to include them where individuals provide you with personal information.
- Event Promotion
Whether online or in-person, you obviously want many people to come if you’re hosting an event; use an event promotion CTA to increase event awareness or possibly ticket sales.
The nice part about this form of CTA is that you can position it in various places depending on which segment of your audience you want to attend. You can consider adding this on your clients’ login page, dashboard, or even the page you offer them a receipt. For leads, you can add CTA on your blog’s sidebar. The options are limitless.
- Closing the Sale
And once you’ve completed all of your lead generations and lead nurturing, you want to get down to business and convert those leads into customers.
If you want potential customers to buy your product or service right immediately, this CTA is particularly sales-focused. Again, if you have sensible CTAs, you should use them at the end of blog posts. But, you should also consider placing them on product pages, as potential consumers may want to do one last bit of research before making a purchase.
What is the significance of this?
Your call to action is your best opportunity to persuade your audience to take concrete actions toward becoming a customer or client. There are several reasons why the CTA button has become so common in site content and ad copy.
- A call to action (CTA) inspires your sales funnels.
- Your clients desire
- It contributes to the success of digital advertising
Strong call-to-actions (CTAs) can generate consumers, subscribers, likes, and shares effectively. You can easily establish a customer database for future marketing and sales.
What Aspects can make your Call-to-Action Powerful
There are a few tactics that marketers use to create effective call-to-action. These tactics include:
- Bright button color that grabs user’s attention
- Noticeable enough to command attention
- Benefit users will get
- Actionable text that compels users to take action
- Short and crisp no longer than seven words
- Strong sense of urgency such as limited offers
A successful call to action conveys precisely what the user can expect when they click a button or perform the next action, which can increase the click-through rate.
Hire Digital Drew to get Assistance in Creating Action-Oriented CTA
However, you need a company that can assist you in creating the same type of call-to-action buttons that compel your customers to visit your website. Digital Drew is one such company. It offers a wide range of digital marketing services to clients worldwide.
At Digital Drew, you will be given relevant information as well as an efficient call to action button that will catch the attention of your consumers. So, get in touch with Digital Drew and see how his CTA strategy works.