The Art of K9

Executive Summary

The campaign also produced meaningful search visibility. The supplied ranking data places “aggressive dog board and train” at position #1, “dog boarding for aggressive dogs” at #3, and “board and train for reactive dogs” at #3. Additional Westchester dog-training terms appear across the first and second pages of Google. The attached search screenshots also show The Art of K9 appearing in Google AI experiences for aggressive and reactive dog-related queries.

Lead activity included 1 phone click, 5 contact form submissions, and 3 Calendly form submissions, for 9 recorded lead actions during the reporting period. The website’s Authority Score was 9, with 151 SEO backlinks created and 4 SEO-focused blogs published during the month.

Performance at a Glance

What Drove the Result

• 151 SEO backlinks were created to support authority and keyword growth.
• 4 SEO-focused blog posts were written and published.
• Content for 5 website pages was completed and submitted for approval.
• About-page content and homepage FAQ content were prepared to strengthen trust signals and answer-focused visibility.
• Schema details were refined, including star rating verification, Google profile link correction, business hours, and map coordinates.
• On-page keyword targeting, content structure, and internal linking were refined across priority pages.

Organic Search Growth

Organic acquisition improved across the core traffic metrics in August. The Google Analytics screenshot below also shows overall user activity by channel and confirms that Organic Search increased from 127 users in July to 149 in August (+17.32%), while new organic users increased from 119 to 133 (+11.76%).

High-Intent Keyword Visibility

The campaign is gaining visibility for non-branded queries closely tied to board-and-train, reactivity, aggression, obedience, and Westchester-area dog training. These rankings put The Art of K9 in front of users searching for specific services rather than only branded terms.

AI Search Visibility

The supplied reporting notes an AI Visibility Score of 28/100, with 12 AI mentions, 12 citations, and 2 cited pages. Platform distribution was reported as Gemini 50% (6 mentions), ChatGPT 41.7% (5 mentions), Google AI Overview 8.3% (1 mention), and Google AI Mode 0% in the monitored dataset. Separately, the attached live Google screenshots provide examples of The Art of K9 being surfaced within Google AI Mode for relevant high-intent searches.

Lead Generation & Business Impact

Traffic growth translated into recorded actions on the website. August generated 1 phone click, 5 contact form submissions, and 3 Calendly form submissions. Together, these 9 lead actions indicate that search visitors were progressing beyond discovery and engaging with The Art of K9’s services.

Case Study Takeaways

• Organic users grew 17.32% month over month, while organic sessions increased 15.27%.
• Three priority service queries reached positions #1, #3, and #3 in the supplied ranking snapshot.
• Multiple Westchester dog-training queries ranked on Google’s first page, broadening non-branded discovery.
• The Art of K9 is appearing in Google AI experiences for aggressive/reactive dog searches, providing additional brand and source visibility.
• 9 recorded lead actions show that the visibility gains were accompanied by measurable on-site conversion activity.
• Ongoing content, technical/schema improvements, internal linking, and authority building provide a foundation for expanding local and AI-search visibility.