The Mark-Costello Co.

Executive Summary

Organic sessions grew 9.11% to 3,331, making organic search the source of nearly two in three site visits (63.31% of all sessions), while organic users rose 7.77% to 2,871. Click-to-call actions rose 50%, and the site recorded 43 tracked lead actions during the month.

Mark-Costello now ranks #1 on Google for 13 non-branded keywords covering balers, compactors, waste sterilizers and waste handling systems in Paramount and Los Angeles. Visitors arriving from AI assistants rose 81.25% to 29, AI platforms cited the website 199 times across 140 pages, and Google AI Mode now names Mark-Costello in answers for compactor, baler and waste equipment searches.

One month of work, 153 backlinks, 4 blogs, 3 pages and a round of technical and schema fixes, produced all three results.

Performance at a Glance

What Drove the Result

• 153 SEO backlinks were built to grow domain authority.
• 4 SEO blogs and 3 new pages were published around equipment and Paramount/LA service searches, with dedicated pages and blogs for each equipment type paired with Paramount, CA and LA.
• Product Schema was added to product pages and the AggregateRating markup was fixed.
• Compactor 404s and dead product URLs (/products, /rentals, /shredders/) were fixed to improve crawlability.
• Product and blog pages were structured with clear headings, bullet lists and short answer-style paragraphs.
• Internal links were strengthened with descriptive anchor text between products, services and locations.

Organic Search Growth

Industrial waste equipment is a niche, high-value B2B purchase. Facility managers and procurement teams research balers and compactors online before calling a supplier. Mark-Costello needed to reach those buyers earlier, with an Authority Score of just 13 against larger national competitors.

The Google Analytics screenshot below shows traffic acquisition by channel and confirms that Organic Search led with 3,331 sessions in August (+9.11%), or 63.31% of all sessions.

Organic visitors also had the highest engagement rate of any major channel at 86.31%, compared with 46.3% for direct traffic.

High-Intent Keyword Visibility

Buyers search by equipment type and location, not by supplier name. Mark-Costello needed to own the searches its local customers use, from apartment compactors to medical waste autoclaves. As of Sep 1, 2026, the company ranks #1 on Google for 13 non-branded keywords covering balers, compactors, waste sterilizers and waste handling systems in Paramount and Los Angeles.

Full tracking: SEO worksheet.

Every one of Mark-Costello’s core product lines now holds the top organic result for its local search. Being #1 captures the largest share of clicks and puts the company first in front of buyers ready to request a quote.

AI Search Visibility

Equipment buyers increasingly ask AI tools which supplier to use. Starting from an AI Visibility Score of 14/100 (Low), the goal was to make Mark-Costello’s product pages the sources AI answers rely on. In August, visitors arriving from AI assistants rose 81.25% to 29, and Google AI Mode now names Mark-Costello in answers for compactor, baler and waste equipment searches.

• “waste baler paramount”: AI Mode’s answer names The Mark-Costello Co. as a leading national manufacturer headquartered in Paramount, and two Mark-Costello pages appear in the source panel.
• “industrial trash compactor la”: Mark-Costello’s Industrial Trash Compactor Los Angeles page is the first source listed, alongside its Google business profile.
• “two ram horizontal balers”: on this broad national query, Mark-Costello’s blog is cited alongside Marathon Equipment and Harmony Enterprises.

Tracked AI mentions were split between Google AI Mode and Gemini (1 each), across the United States and Germany.

AI visitors have nearly doubled in a month and are already taking actions on the site. With 140 pages cited, the content base is in place; the next step is turning citations into more direct brand mentions on ChatGPT and AI Overviews.

Lead Generation & Business Impact

Traffic growth translated into recorded actions on the website. August generated 43 tracked lead actions, including 26 brochure downloads, 9 click-to-call actions (+50%), 5 form submissions and 3 click-to-email actions (+50%).

For a B2B equipment supplier, a single phone call can mean a five-figure order. Organic search now supplies most of the site’s traffic and a steady flow of calls, brochure requests and quote forms.

Case Study Takeaways

• Organic sessions grew 9.11% month over month to 3,331, making organic search the source of nearly two in three site visits.
• Organic visitors had the highest engagement rate of any major channel at 86.31%, compared with 46.3% for direct traffic.
• 13 non-branded equipment keywords hold the #1 position on Google, covering every core product line in Paramount and Los Angeles.
• AI Assistant users rose 81.25%, and Google AI Mode names Mark-Costello in answers for compactor, baler and waste equipment searches.
• 43 tracked lead actions, with click-to-call actions up 50%, show that visibility gains were accompanied by measurable sales activity.
• Technical fixes, Product Schema, internal linking and authority building provide a foundation for expanding search and AI visibility.

Next Month’s Focus

• Add FAQs to high-performing product pages to win more AI answers.
• Improve calls to action on pages and blog posts to lift brochure downloads and quote requests.
• Expand content on pages with low impressions or not indexed in Google Search Console.
• Build backlinks from high-authority industry and local service websites.
• Add internal links between related service pages and check broken links monthly.