Case Studies

This multi-campaign strategy was designed to drive e-commerce sales for a pillows and cushions brand by leveraging mid-funnel (MOFU) and bottom-funnel (BOFU) approaches. The goal was to maximize conversions while maintaining cost efficiency, using a combination of creative testing, audience testing, and discovery-focused campaigns with varying budgets.

Objective: This campaign was designed to achieve two key objectives for an Entertainment Ecommerce brand: generating high-quality website leads and driving purchase conversions. By employing distinct but aligned strategies under the "All-in-One (Merged)" approach, the campaign aimed to optimize for both lead acquisition and sales while adhering to a daily budget of $30…

It’s Good To Know is a nonprofit life-learning foundation dedicated to helping individuals grow spiritually, emotionally, and intellectually through educational content, courses, and community programs. The organization distributes teachings from Rabbi Manis Friedman through videos, blogs, courses, podcasts, and events, reaching millions globally and focusing on topics like relationships, purpose, and personal growth.…

Defense Lawyer Long Island (Law Offices of Scott Gross, P.C.) is a criminal defense law firm serving Long Island and surrounding New York areas, providing aggressive legal representation for individuals facing criminal charges. The firm focuses on protecting clients’ rights across a range of cases, including misdemeanors, felonies, DWI, and other criminal offenses—where…

Speech Kingdom is an AI-powered educational platform designed for special education, helping children improve speech, social communication, and behavioral skills through personalized learning experiences. The platform uses custom avatars, interactive social stories, and educational games tailored to each child’s needs—especially those with autism (ASD), ADHD, and other developmental challenges. Its AI-driven curriculum builder…

LL Engineering PC is a New York–based engineering firm specializing in MEP (mechanical, electrical, plumbing) design, inspections, and construction support services. The company provides end-to-end engineering solutions for residential, commercial, and mixed-use projects, helping clients navigate complex NYC building codes while ensuring compliance, efficiency, and cost-effective execution. Core services include: MEP design &…

PK Electric NYC (PK & Altman Electric) is a New York-based electrical contractor providing residential, commercial, and emergency electrical services across all boroughs. With over 50 years of experience, the company is known for reliability, fast response times, and high-quality workmanship. The objective was to use Google Ads to increase inbound leads (calls…

NYC Notary Pros is a New York City–based mobile notary and apostille service provider, offering fast, reliable, and on-demand notarization for individuals, businesses, and legal professionals. Their services include mobile notary, same-day apostille, hospital notarization, and attorney-focused services, all designed to provide convenience and speed in a time-sensitive industry. With a strong focus…

Ventura Law is a Connecticut-based personal injury law firm with over 65 years of experience, specializing in accident and injury cases including car accidents, wrongful death, and medical malpractice. The firm is known for its client-first approach, multilingual support (English, Spanish, Portuguese), and strong track record of securing high-value settlements for clients across…

Bleuler Psychotherapy Center is a New York–based mental health provider offering comprehensive services including psychotherapy, psychiatry, addiction treatment, and counseling for individuals across all age groups. With a strong presence in Queens, the organization focuses on accessible, compassionate, and culturally responsive care, including support for anxiety, depression, substance use, and life transitions.

Lady Conceal is a direct-to-consumer eCommerce brand specializing in concealed carry handbags and accessories, designed to combine personal safety with modern fashion. The brand offers a wide range of products—including crossbody bags, totes, backpacks, and sling bags—each featuring dedicated concealed compartments with holsters for secure storage. Built on a mission to empower women…

The primary goal of the Veil Cosmetics SEO project is to enhance organic traffic, increase keyword rankings, and drive conversions through strategic optimization efforts, including backlink generation and blog optimization.