Lead Generation Strategy & Results:
PEOPLE REACHED
Lumiere Child (lumierechild.com) provides pediatric therapy and child development services. Between July 1 and October 26, 2026, Meta Ads helped Lumiere Child connect with parents and families interested in these services, generating 32 website leads at a $126.85 average cost per lead through targeted Facebook and Instagram advertising.
Executive Summary
The campaigns focused on increasing awareness, reaching relevant audiences, and encouraging parents to inquire about therapy services for their children. Across Facebook and Instagram, they delivered 167,410 impressions and reached 31,159 people from $4,138.75 in total ad spend, at an average ad frequency of 5.37.
Lead generation remained the primary objective. The New Leads campaign was the primary lead generation driver, generating 32 website leads from $4,059.17 in spend at a $126.85 cost per lead. The campaigns also complemented Google Ads by reaching potential clients through Facebook and Instagram, supporting a broader digital customer acquisition strategy.
Performance at a Glance
| Metric | Jul 1 – Oct 26, 2026 | Outcome |
|---|---|---|
| Impressions | 167,410 | Visibility |
| People Reached | 31,159 | Audience reach |
| Average Ad Frequency | 5.37 | Repeat exposure |
| Total Ad Spend | $4,138.75 | Investment |
| Website Leads | 32 | Lead generation |
| Average Cost per Lead | $126.85 | Cost efficiency |
What Drove the Result
The Meta Ads strategy focused on building awareness among relevant audiences while encouraging parents to take action through website lead submissions.
- Facebook and Instagram advertising was used to reach parents and families interested in pediatric therapy and child development services.
- Campaign messaging focused on relevant therapy services, including speech therapy, occupational therapy and developmental support.
- Potential clients were directed to the website to learn more about available services and submit inquiries.
- Lead generation campaigns were used to encourage direct engagement from interested families.
- Campaign delivery, audience reach, impressions and cost per lead were monitored to evaluate performance.
- Advertising investment was focused on website lead generation while maintaining visibility across Meta platforms.
- Consistent advertising exposure supported brand awareness and customer acquisition.
Visibility & Reach
The campaigns established a strong presence across Facebook and Instagram, helping Lumiere Child reach families who may benefit from its pediatric therapy services.
- 167,410 impressions
- 31,159 people reached
- $4,138.75 total ad spend
- 5.37 average ad frequency
This allowed Lumiere Child to maintain visibility among potential clients while introducing its therapy services to families across its target market.
New Leads Campaign Performance
The New Leads campaign accounted for the majority of advertising activity, generating 32 website leads from $4,059.17 in spend at a $126.85 cost per lead. It also delivered 162,953 impressions and reached 30,522 people, demonstrating its ability to reach a substantial audience while generating measurable inquiries.
| Metric | New Leads Campaign | All Campaigns |
|---|---|---|
| Website Leads | 32 | 32 |
| Spend | $4,059.17 | $4,138.75 |
| Impressions | 162,953 | 167,410 |
| People Reached | 30,522 | 31,159 |
Lead Generation & Business Impact
Meta Ads provided Lumiere Child with an additional digital marketing channel for reaching parents and families who may be seeking pediatric therapy and child development services. The campaigns generated 32 website leads, reached more than 31,000 people, and delivered over 167,000 impressions during the reporting period.
By combining audience-focused advertising with website lead generation, Meta Ads helped Lumiere Child increase awareness of its services and create new opportunities for prospective families to connect with the practice. The campaigns also complemented Google Ads by reaching potential clients through Facebook and Instagram, supporting a broader digital customer acquisition strategy.
Case Study Takeaways
- Meta Ads generated 32 website leads from July through October 2026, at a $126.85 average cost per lead.
- The campaigns reached 31,159 people and delivered 167,410 impressions across Facebook and Instagram.
- The New Leads campaign drove all 32 leads from $4,059.17 in spend, accounting for the majority of advertising activity.
- An average ad frequency of 5.37 kept Lumiere Child visible to families across its target market.
- Meta Ads complemented Google Ads, supporting a broader digital customer acquisition strategy.
Lumiere Child’s Meta Ads campaigns demonstrate how targeted Facebook and Instagram advertising can help a pediatric therapy provider build awareness, connect with relevant families, and generate measurable website inquiries. By focusing on lead generation, relevant audience targeting, and conversion-driven advertising, the account generated 32 website leads at an average cost of $126.85 per lead, while reaching 31,159 people and delivering 167,410 impressions from July through October 2026. These results established a foundation for continued brand awareness, lead generation, and growth through Meta advertising.