Lead Generation Strategy & Results:
Google Ads helped The Art of K9 reach high-intent prospects actively searching for professional dog training services, generating consistent conversions and phone inquiries through a combination of Search and Performance Max campaigns.
Visibility & Traffic Growth
The campaigns established strong visibility across Google and brought thousands of potential customers to the website.
- 196,211 Impressions
- 6,434 Clicks
- 3.28% CTR
- $6.37 Average CPC
- $40,992.66 Total Ad Spend
This allowed The Art of K9 to consistently appear in front of people actively researching and searching for dog training solutions.
Lead Generation & Conversion Metrics
Lead generation remained the primary focus of the account.
- 205 Conversions
- 197 Phone Calls
- 1,117 All Conversions
- $199.96 Average Cost per Conversion
Phone calls were particularly important, demonstrating that Google Ads was driving prospects beyond website visits and into direct conversations with the business.
Campaign Strategy & Optimization
The Google Ads strategy focused on capturing high-intent demand while expanding the account’s overall reach.
- Used Search campaigns to capture users actively looking for dog training services.
- Focused targeting around high-intent searches with stronger potential to generate inquiries.
- Continuously optimized keywords, search terms, bidding, and campaign performance.
- Refined ad messaging to better align with customer search intent.
- Used Performance Max alongside Search to identify additional conversion opportunities.
- Prioritized lead generation and phone calls while monitoring cost per conversion.
Business Impact
Google Ads provided The Art of K9 with a scalable channel for reaching potential customers at the exact moment they were searching for professional dog training.
The campaigns generated 205 conversions and 197 phone calls, creating a consistent flow of opportunities for the business while building strong visibility across its target market.
The Art of K9’s Google Ads campaigns demonstrate how a focused paid search strategy can help a local service business capture high-intent demand and generate measurable leads.
By combining Search and Performance Max, continuously optimizing targeting, and focusing on conversion-driven traffic, the account generated 205 conversions from January through September 2026, while establishing a strong foundation for continued lead generation and growth.