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Digital doesn't have to be an enigma. Uncover the mysteries of online advertising through our blog and trust us to guide your business down the road to embracing the digital age!

Ad Groups For Search Ads

By digitaldrew | Mar 23, 2019 | 0 Comments

When building a search ads account the structure of the account is very critical. One of the best ways to make sure your account is performing well is to break out your ad groups to be very specific to the keywords you are bidding on. Remember ads are written at the Ad Group Level.  The …

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Include Or Not Include In Your LinkedIn Experience

By digitaldrew | Mar 23, 2019 | 0 Comments

One of the of the most frequently asked questions I get on LinkedIn is what to include or not include in your experience section. There is a simple rule to follow whether to include or not include an experience on LinkedIn. If the experience enhances your CURRENT position or role keep it. If it doesn’t …

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How To Write A Good LinkedIn Bio

By digitaldrew | Mar 17, 2019 | 1 Comment

Writing a good LinkedIn bio is essential to building your credibility on the platform. It is your first impression you are giving someone browsing your profile and your profile gives visitors a chance to get to know you and what value you can offer them professionally. Learning what to include and not include and how to …

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Top Keywords For Search

By digitaldrew | Mar 16, 2019 | 0 Comments

In order for search ads to be effective in growing your business, it is important to understand how search ads work and can be optimized to grow your business. When someone is searching they have the INTENT to find something. They are actively looking for something either a business to go to or they are …

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Instagram Call To Action

By digitaldrew | Mar 14, 2019 | 0 Comments

Instagram continues to be one of the largest, most influential platforms in terms of social media today. However, there are so many times I hear people say, “I am posting great content, I am getting a ton of likes, comments, shares, etc. but nobody is buying anything or nobody is coming to my store.” When …

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Why Bidding On Branded Terms Is So Important

By digitaldrew | Mar 13, 2019 | 0 Comments

There are so many times I get the question, “Why should I pay money to Google to bid on my brand terms when I am already at the top of the page for organic/non-paid listings when someone searches for my brand.” There are so many great reasons to bid on your branded terms so I …

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