2021 is evidently a good year to focus on advertising for eCommerce. More than 5 million people all over the world have successfully provided preference to online shopping rather than doing it manually. In the year 2020 alone, over 2 billion people worldwide shopped online, which statistically proves that the eCommerce Industry has overcome 26% of the market. With such high numbers in line, all types of businesses are seeking their place online. However, what is the line that still keeps potential customers away from reaching out to small retail businesses online? Well! According to the research, businesses that avoid maintaining a hardcore grip around the concept of eCommerce advertising lose. Why? Let’s find out:
To begin with, the generations that are alive in the 21st century live a lifestyle that is wrapped in technology. From purchasing expensive electronic appliances online to groceries, clothing, and whatnot, everything is available at a single click. Thanks to the advancement in the logistics industry, online shoppers find their orders at the doorsteps by the end of the day. If that is not convenient enough, they have the freedom to manually try, review, or return the order based on their first impression.
With so much comfort and power in the hands of online shoppers, what is there for eCommerce businesses to benefit from? According to our insights, all the comfort and convenience that eCommerce businesses deliver to customers online have the benefit of persistently generating sales. That’s right! eCommerce advertising is the key to sales generation online.
Thus, today we brought you a brief guide on how to successfully generate sales via advertising for eCommerce. Here are a few strategies that have demonstrated helpful:
1: Instagram is the new shopping hub – use it to your advantage!
Believe it or not, but searches for products on Google have gone down in the past few years. In place of Google, Instagram has successfully grasped billions of users’ attention at large. For the most part, earlier among the digital marketers, the concept of using Instagram as a major tool for brand awareness purposes was prominent. However, with time and creativity, Instagram has become one place where many small businesses find an escape from their misery and undeniable failure to generate sales.
According to our researchers, Google Shopping and ads were only helpful to small businesses in rare cases. The reason is, on Google, once a ranking is set to a prominent retailer like Amazon, no small business can overcome it.
But, thanks to Instagram, small businesses now have a direct approach to their potential customers. Whatever product a customer searches for on Google, Instagram syncs using customer’s data and pushes ads related to the type of product. It does not matter if the company is micro, small or large. If the product is relevant, your customer can view it in his feed. Sounds brilliant, right?
Many features of Instagram are used to generate sales for the business. A few examples are:
- Tags: this feature allows you to use a specific tag for your product. Hence, whenever a customer searches for the (tag), your post will show up.
- Create a complete profile of products available at your store. Interested buyers will come to negotiate.
- Add stories about new stock, discounts, promo codes, and customers can directly visit your eCommerce website at a single slide up.
Other than that, Instagram as advertising for an eCommerce website is less expensive than hiring a digital marketer every time you need to boost a post on Facebook.
2: Never stop collecting reviews from your existing customers
Do you know who a potential customer will trust over the pictures of products on your eCommerce website? Well! Here is a simple answer – another customer’s words. To the reader’s surprise, according to research, a product having more than five reviews online has a higher probability of selling than a product with no review.
In today’s digital era, it seems like income distribution is not happening anytime soon. Thus, customers out there are very precautious about how they spend their money! Hence, even if your Instagram eCommerce profile directing the customer to the website appears perfect, it wouldn’t tempt the customer to purchase the product if he cannot learn about previous customers’ experiences. Therefore, don’t forget to suggest your eCommerce advertising agency collect customer reviews on the products sold previously.
It is definitely a long process. However, worth it because another customer’s fine experience will satisfy the potential customer’s instinct concerning the decision to buy or not!
3: Register for both Google Shopping ads and display ads
No matter how much the world of social media (Instagram specifically) grows as a powerful hub for eCommerce advertising, it will always remain secondary. Thanks to Google, users who are antisocial and do not have time to scroll through feeds prefer to quickly access Google Search and come across platforms where they can make an easy purchase.
Thus, in our view, even if you go by the first strategy and build an Instagram business profile to generate sales, you cannot and must not abandon advertising for eCommerce on Google plan.
The good part about Google Shopping Ads is that you can make your product appear in the first list of Google pages whenever a customer searches for a product relevant to your business. Not only this, but Google also allows the user to compare prices, view ratings, read customer reviews, and direct links to the website. Therefore, if a customer finds the product and reviews satisfying, it will generate sales.
As for the display ads, they are crucial too. According to research, the Google Shopping Ads conversion rate is quite negligible for what it costs! Only 2% of all customers’ clicks on Google Shopping Ads finally convert to sales. For example, if one product (let’s suppose, necklace) has received 100 clicks from potential customers, there is a higher probability that two of those potential customers will end up buying it. What about the rest 98? Well! That’s where display ads come in.
Display ads will ensure that the 98 customers will view the same product again on their Instagram feed, Facebook feed, and the websites they open. Henceforth, their interest will peak again.
Are you ready to stretch your business to unreachable customers? Hire the best eCommerce Advertising Agency today and get it all done like a pro! Thank you.