Lead Generation Strategy & Results:
Escalate Workspace provides premium office space, coworking solutions, virtual offices, meeting rooms, and flexible workspace options for businesses and professionals. With a focus on creating productive and professional work environments, the company helps entrepreneurs, startups, and established businesses find workspace solutions that fit their needs.
The objective of this Google Ads campaign was to generate qualified leads, increase office space inquiries, drive phone calls, and improve occupancy rates for available office suites.
The Challenge
The flexible workspace industry is highly competitive, especially when targeting professionals actively searching for office space in specific locations.
The campaign needed to:
- Generate qualified office leasing inquiries
- Increase phone calls from prospective tenants
- Drive traffic from businesses searching for office space
- Improve visibility in local workspace searches
- Maximize lead volume while maintaining efficient ad spend
Strategy
To capture both immediate demand and broader audience opportunities, we implemented a two-campaign Google Ads strategy.
Search Campaign
The Search campaign targeted users actively searching for:
- Office space for rent
- Executive office suites
- Coworking space
- Shared office space
- Flexible workspace solutions
- Virtual office services
These users demonstrated high intent and were actively evaluating workspace options.
Performance Max Campaign
The Performance Max campaign expanded visibility across:
- Google Search
- Google Maps
- YouTube
- Display Network
- Gmail
- Discover
This approach allowed Escalate Workspace to reach potential tenants throughout the decision-making process.
Campaign Results (January 1 – June 16, 2026)
Overall Account Performance
The Google Ads account delivered strong visibility and lead generation results.
Total Results
- 107,582 impressions
- 2,324 clicks
- 99.99 conversions
- 2,094.99 total conversions
- 170 phone calls
- $7,495.27 ad spend
- $3.23 average CPC
- 54.88% engaged session rate
The campaign generated a consistent flow of prospective tenants and business inquiries.
Search Campaign Performance
The Search campaign was the top-performing lead generation channel.
Results
- 31,236 impressions
- 1,340 clicks
- 65 conversions
- 1,323 total conversions
- 109 phone calls
- 4.29% CTR
- $4.04 average CPC
Highlights
The Search campaign generated the highest number of direct conversions and phone calls within the account.
By targeting users actively searching for office space and workplace solutions, the campaign attracted highly qualified prospects who were ready to schedule tours and request information.
The strong volume of phone calls demonstrated high commercial intent and quality lead generation.
Performance Max Campaign Performance
Performance Max played a key role in expanding reach and generating additional engagement.
Results
- 76,346 impressions
- 984 clicks
- 34.99 conversions
- 771.99 total conversions
- 61 phone calls
- 1.29% CTR
- $2.11 average CPC
Highlights
Performance Max generated more than 70% of total impressions while maintaining a lower cost per click than Search.
The campaign successfully increased brand visibility and supported lead generation across multiple Google channels.
Lead Generation Impact
One of the most valuable outcomes of the campaign was the volume of qualified inquiries generated for office leasing and workspace services.
Key Results
- Nearly 100 direct conversions
- 170 phone call leads
- 2,324 website visits
- 2,094 total conversion actions
- More than 107,000 impressions
These results provided a steady pipeline of potential tenants and business clients.
Why the Campaign Worked
High-Intent Search Targeting
The Search campaign focused on users actively looking for office space and workplace solutions.
This allowed the advertising budget to be spent on prospects most likely to convert into tours, consultations, and leasing opportunities.
Multi-Channel Visibility
Performance Max expanded visibility beyond traditional search results and helped keep Escalate Workspace in front of potential customers throughout their research journey.
Strong Value Proposition
Escalate Workspace offers flexible workspace solutions designed to meet the needs of modern businesses, including:
- Private office suites
- Coworking memberships
- Virtual office services
- Meeting rooms
- Flexible lease options
- Professional business environments
This broad service offering helped attract businesses of various sizes and industries.
Business Impact
The Google Ads strategy helped Escalate Workspace strengthen its digital presence and generate consistent demand for its workspace solutions.
Key Outcomes
- Over 107,000 impressions
- More than 2,300 website visits
- Nearly 100 conversions
- 170 phone call inquiries
- More than 2,000 engagement and conversion actions
- Strong visibility among businesses actively searching for office space
The combination of Search and Performance Max campaigns created a balanced strategy that captured both high-intent leads and broader market awareness.
Through a targeted Google Ads strategy, Escalate Workspace successfully increased visibility, generated qualified office space inquiries, and drove a significant number of phone leads. By combining intent-driven Search campaigns with the scalable reach of Performance Max, the company was able to connect with businesses actively seeking workspace solutions and create a consistent pipeline of leasing opportunities.
The campaign demonstrates how a well-structured Google Ads strategy can effectively support occupancy growth, lead generation, and long-term business expansion in the competitive flexible workspace industry.