Running a business, whether it’s a therapy practice, a digital agency, or an online store, often comes with one frustrating challenge—how to get more website enquiries and drive leads. You’ve put in the work to build a great website, you know your services can genuinely help people, but the enquiries just aren’t coming in the way you expected. It’s not that people aren’t interested; they might just not be finding you on search engines, or worse, they visit your site and leave without taking action.
If this sounds familiar, you’re not alone. Many business owners struggle with turning website visitors into actual leads. The good news? With the right strategy, you can change that. By optimizing your website for conversions, improving SEO, leveraging paid advertising, and using effective follow-up techniques, you can increase website enquiries and start driving real, qualified leads—without feeling like you’re constantly chasing after clients.
In this guide, we’ll break down exactly how to get more website enquiries and drive leads step by step. Whether you’re a small business owner, freelancer, or service professional looking to expand your client base, these actionable marketing strategies will help you attract more inquiries and convert website visitors into paying customers. Let’s get started!
Step 1: Optimize Your Website for Conversions
Your website should do more than just look good—it needs to be structured in a way that guides visitors toward taking action. A well-optimized website turns passive visitors into active leads by making it easy, clear, and compelling for them to reach out, inquire, or book a service. If potential clients have to search too hard for a way to contact you or feel overwhelmed by too many options, they’re likely to leave without taking any action. Here’s how to ensure your website is designed for conversions.
Ensure Clear and Compelling Call-to-Actions (CTAs)
A strong call-to-action (CTA) is one of the most important elements in converting website visitors into leads. Your CTAs should be eye-catching, easy to find, and persuasive. Instead of using a generic button like “Submit” or “Contact Us,” use action-driven phrases that create urgency and clearly communicate the benefit. Examples include:
✅ “Get Your Free Quote” – Encourages visitors by offering something valuable upfront.
✅ “Claim Your 30-Minute Consultation” – Makes it clear that they get dedicated time with you.
✅ “Start Growing Today” – Creates a sense of immediacy and progress.
Placement matters, too. Make sure your CTA buttons appear above the fold (meaning they’re visible without needing to scroll) and are repeated at key points throughout the page. A visitor should never have to search for how to take the next step—it should be obvious and accessible at all times.
Simplify Your Contact Forms
A complicated form is one of the fastest ways to lose a potential lead. When visitors see a long form asking for too much information upfront, they may feel discouraged and leave before submitting it. Keep your contact form short and to the point—typically, just Name, Email, Phone, and a Message Box is enough to start a conversation.
If you do need more details, consider using a multi-step form, which breaks the process into small, easy steps rather than overwhelming users all at once. This method improves user experience and increases form completion rates.
Use Live Chat or Chatbots to Capture More Leads
Not everyone wants to fill out a form or wait for an email response—some visitors have quick questions or need reassurance before making a decision. Adding a live chat feature or AI-powered chatbot to your website provides an instant way for potential clients to engage with your business.
- Live Chat: Allows real-time conversations with visitors, increasing the chances of converting them into leads.
- Chatbots: Can handle basic inquiries 24/7, guiding users through FAQs, booking appointments, or capturing contact details for follow-ups.
By offering immediate engagement, live chat and chatbots help prevent potential clients from leaving your site without taking action. They enhance user experience, build trust, and remove barriers that might stop someone from reaching out.
Step 2: Boost Your Website’s Visibility with SEO
Having a great website is important, but if people can’t find it, it won’t generate leads. Search Engine Optimization (SEO) is the key to making sure your website appears at the top of search results when potential clients are looking for services like yours. A strong SEO strategy drives organic, high-intent traffic to your site, increasing the chances of converting visitors into leads without relying solely on paid ads.
One of the most crucial aspects of SEO is targeting the right keywords—the phrases that your ideal clients are actively searching for. Instead of using broad, highly competitive terms like “digital marketing services,” focus on specific, high-intent keywords that match what your audience needs. For example, targeting phrases like “Best PPC agency for small businesses,” “SEO expert in [your city],” or “Affordable Google Ads management” helps attract users who are closer to making a decision. These keywords should be used naturally throughout your website, including on your homepage, service pages, blog posts, and meta descriptions. However, avoid keyword stuffing—your content should always be readable, engaging, and useful to visitors.
Beyond keywords, website performance plays a major role in SEO rankings. A slow website discourages visitors and increases bounce rates, meaning potential leads leave before taking action. Google prioritizes fast-loading sites in its rankings, so optimizing page speed is essential. To improve performance, compress images, minimize unnecessary plugins, use caching techniques, and run a Google PageSpeed Insights test to identify and fix speed issues. Additionally, ensure your site is mobile-friendly, as most users browse on their phones. A responsive design that automatically adjusts to different screen sizes makes for a seamless user experience, keeping visitors engaged and more likely to convert.
Another powerful way to boost SEO is through SEO-optimized blog content. Google favors websites that are regularly updated with fresh, valuable content, and blogging is an excellent way to improve rankings while building credibility. By writing about industry-relevant topics that answer common questions, you can attract more organic traffic and establish your business as a thought leader. Some great blog ideas include “How to Lower Your Google Ads CPC and Get More Leads,” “SEO vs. PPC: Which is Better for Your Business?” and “Top Local SEO Strategies to Rank Higher in 2025.” These posts not only help with SEO but also educate and engage potential clients, making them more likely to trust and inquire about your services.
Implementing a solid SEO strategy takes time, but the results are long-lasting. By choosing the right keywords, optimizing website speed and mobile experience, and creating high-quality blog content, you can significantly increase your website’s visibility, drive more organic traffic, and generate leads consistently. Investing in SEO ensures that potential clients can easily find your business, increasing inquiries without the constant need for paid advertising.
Step 3: Leverage Paid Advertising for Immediate Results
While SEO is a powerful long-term strategy, it takes time to build momentum. If you need instant visibility and a steady flow of inquiries, Pay-Per-Click (PPC) advertising is the way to go. PPC ads, such as Google Ads and social media ads, allow businesses to appear at the top of search results, target the right audience, and generate leads quickly. Unlike organic methods, which may take months to show results, a well-optimized PPC campaign can start driving qualified leads within days.
One of the most effective ways to leverage PPC is through Google Search Ads, which ensure that your business appears at the very top when potential clients search for the services you offer. Instead of relying solely on SEO rankings, which fluctuate based on competition and algorithm updates, Google Ads guarantee immediate exposure to high-intent searchers. For example, if you run a PPC campaign targeting keywords like “best Google Ads agency for small businesses” or “affordable SEO services in NYC,” your website will be prominently displayed above organic results, increasing the likelihood of attracting serious inquiries.
Another powerful PPC strategy is retargeting ads, which help re-engage visitors who have already interacted with your website but haven’t taken action yet. Studies show that most website visitors don’t convert on their first visit, often because they are still researching, comparing options, or not yet ready to commit. With Google Display Ads and Facebook Retargeting, you can remind past visitors about your business while they browse other websites, watch YouTube videos, or scroll through social media. These ads keep your brand top-of-mind, increasing the chances that potential clients return to your website and inquire about your services.
However, running ads alone isn’t enough—where you send your traffic matters just as much as getting clicks. Many businesses make the mistake of directing PPC traffic to their homepage, which is too broad and lacks a clear focus on conversions. Instead, for maximum effectiveness, create dedicated landing pages that are designed specifically for each ad campaign. An optimized landing page should include:
✅ A strong, attention-grabbing headline that immediately communicates the value of your service.
✅ A concise explanation of what you offer and why it benefits the visitor.
✅ A prominent Call-to-Action (CTA) such as “Get a Free Strategy Call” or “Book a Consultation Today”, making it easy for visitors to take the next step.
The formula for high-performing PPC campaigns is simple: well-targeted ads + optimized landing pages = higher conversion rates. By running Google Ads for high-intent searches, using retargeting to capture lost leads, and directing traffic to conversion-focused landing pages, you can maximize ad spend efficiency and drive immediate results for your business.
Step 4: Use Social Media to Engage and Convert
Your potential clients are already spending time on Facebook, Instagram, LinkedIn, and other social media platforms—so why not meet them where they are? Social media is more than just a tool for brand awareness; when used strategically, it can become a powerful lead-generation channel that helps you connect with potential clients, build trust, and drive inquiries. By leveraging paid advertising, engaging content, and direct messaging, you can turn social media interactions into real business opportunities.
One of the most effective ways to generate leads on social media is through Facebook and Instagram Ads. These platforms offer highly targeted ad options that allow you to reach specific demographics, interests, and behaviors—ensuring that your ads are seen by people who are most likely to need your services. To create high-converting ads, focus on three key elements:
📌 Eye-catching visuals – Use high-quality images, professional graphics, or short videos to grab attention quickly. Ads with vibrant colors, engaging visuals, and clear branding stand out in busy newsfeeds.
📌 A clear offer or incentive – Give people a reason to take action. Whether it’s a free consultation, a discount, or an exclusive resource, an enticing offer increases engagement and conversion rates.
📌 A direct CTA – Clearly tell users what to do next. Use action-driven phrases like “Book a Consultation Now,” “Get Your Free Strategy Call,” or “Send Us a Message” to guide them toward taking action immediately.
Beyond paid advertising, organic social media content plays a crucial role in keeping your audience engaged and interested in your brand. If all your posts are purely promotional, people will lose interest quickly. Instead, mix promotional posts with valuable, engaging content that educates, inspires, and builds relationships with your audience. Some great content ideas include:
✔ Industry tips and insights – Share helpful advice related to your field to establish authority and provide value. For example, if you’re a digital marketing agency, post about SEO strategies, PPC trends, or content marketing tips.
✔ Success stories and client testimonials – Showcase real-life results to build trust and credibility. Testimonials and case studies give potential clients the confidence to reach out.
✔ Behind-the-scenes content – Give followers a glimpse into your team, work process, or office culture. Humanizing your brand makes it more relatable and approachable.
In addition to engaging content and ads, direct messaging (DMs) is a game-changer for lead generation. Many potential clients prefer to reach out via social media messages rather than filling out forms or making calls. Make sure your DMs are open and accessible on Instagram, Facebook Messenger, and LinkedIn. To streamline responses and improve response time, set up automated replies that acknowledge inquiries instantly and guide prospects toward booking a consultation or speaking with your team.
Social media is no longer just a brand awareness tool—when used strategically, it becomes a lead-generation powerhouse. By running targeted ads, posting valuable content, and encouraging direct engagement through DMs, you can attract, nurture, and convert more leads while building strong relationships with your audience.
Step 5: Build Trust with Testimonials and Case Studies
People are more likely to do business with brands they trust—and one of the most effective ways to build that trust is through social proof. When potential clients see real experiences and positive results from others who have used your services, it reassures them that they’re making the right choice. Showcasing testimonials and case studies on your website, landing pages, and social media can significantly boost credibility and increase conversions.
One of the simplest and most impactful ways to establish trust is by featuring client testimonials. These firsthand experiences act as personal recommendations and help potential clients relate to those who have already benefited from your services. Text-based testimonials work well, but video testimonials are even more powerful because they feel more genuine, personal, and emotionally engaging. Placing testimonials on key pages such as your homepage, service pages, and landing pages ensures they are visible at crucial decision-making points, reinforcing confidence in your brand.
While testimonials provide quick validation, case studies take it a step further by offering in-depth proof of success. A case study outlines real results and provides a detailed narrative that demonstrates your expertise. A well-structured case study should include:
✅ The client’s challenge – Clearly define the problem or pain point they were facing before working with you.
✅ The strategy used – Explain the approach, tactics, and solutions you implemented to address their needs.
✅ The results achieved – Showcase measurable improvements, such as “Increased leads by 200% in 3 months” or “Boosted conversion rates by 75%”.
Unlike simple reviews, case studies prove your expertise with concrete data and real-world examples, giving potential clients a better understanding of what they can expect when working with you. By regularly sharing testimonials and case studies through your website, social media, and marketing materials, you create a compelling story of trust, credibility, and success—making it easier for prospects to take the next step in working with you.
Step 6: Automate Follow-Ups to Convert More Leads
Not every potential client will take action on their first visit to your website. Some people need time to think, compare options, or simply get distracted and forget to follow through. That doesn’t mean they aren’t interested—it just means they need a gentle nudge to move forward. By automating follow-ups, you can re-engage these leads and significantly increase your conversion rates without spending extra time manually reaching out.
One of the most effective ways to nurture leads is through email marketing. Instead of letting potential clients leave your website and never return, capture their email addresses through forms by offering something valuable in exchange—such as a free guide, webinar, checklist, or consultation. Once you have their contact information, set up a series of follow-up emails to keep your business top-of-mind and gradually build trust. Your email follow-ups should provide a mix of value and gentle persuasion, including:
📧 Useful tips related to their interest – Educate your audience with relevant insights, such as “5 Simple Steps to Improve Your Google Ads Performance” or “How to Choose the Right PPC Agency for Your Business.”
📧 A special discount or offer – Entice hesitant leads with an exclusive promotion, like “Sign up this week and get 10% off your first month” or “Book a free strategy session before the offer expires.”
📧 Client success stories for social proof – Reinforce credibility with real-world results, sharing case studies and testimonials to show what they can achieve by working with you.
While emails are a powerful follow-up tool, they aren’t always opened right away. That’s why automated SMS or WhatsApp follow-ups can be even more effective. Text messages have significantly higher open rates than emails, making them a great way to reconnect with leads who have gone silent. A simple, non-intrusive message like “Hey [Name], we noticed you were interested in our services. Do you have any questions? We’d love to help!” can be enough to re-engage a potential client and move them closer to conversion.
By automating email and SMS follow-ups, you ensure that no potential lead slips through the cracks. Instead of waiting and hoping they come back, you proactively stay in touch, offer value, and remind them why your services are the right choice. With consistent, well-timed follow-ups, you can double your conversions and turn more website visitors into paying clients.
Step 7: Analyze and Improve Continuously
Success in digital marketing isn’t about setting up a campaign and hoping for the best—it’s about constant monitoring, analyzing performance, and making data-driven improvements. Without tracking key metrics, you won’t know what’s working and what needs to be optimized. By regularly analyzing your website, ads, and landing pages, you can refine your approach, improve conversions, and maximize your return on investment.
One of the most essential tools for measuring website performance is Google Analytics. It provides valuable insights into how visitors interact with your site, allowing you to make informed decisions. Some key metrics to track include:
📊 Where your traffic comes from – Identify whether visitors are coming from Google search, paid ads, social media, or referral links. This helps determine which marketing channels are driving the most valuable leads.
📊 Which pages bring in the most leads – Analyze which pages are converting visitors into enquiries and which ones need improvement. If a particular service page is underperforming, it may need stronger messaging, better CTAs, or more engaging visuals.
📊 What’s causing visitors to drop off – Find out where users are leaving your site without taking action. If a landing page has a high bounce rate, it could mean the page isn’t engaging enough, the CTA isn’t clear, or the offer isn’t compelling. Small tweaks like adjusting the CTA wording, adding testimonials, or improving page speed can help retain visitors and increase conversions.
Another crucial optimization method is A/B testing (split testing). Even small changes can lead to significant improvements in conversion rates. Running A/B tests allows you to experiment with different versions of your landing pages, ads, and website elements to see what resonates best with your audience. Some key areas to test include:
✅ Different headlines – The first thing visitors see can make or break their decision to stay on the page. Test variations of headlines to see which one grabs attention and drives engagement.
✅ CTA button colors – Believe it or not, the color of your CTA button can impact click-through rates. Some colors stand out more, creating a sense of urgency and increasing engagement.
✅ Short vs. long form layouts – Some users prefer quick, concise forms, while others may be willing to provide more details. Testing form length helps determine which version results in more inquiries.
By continuously analyzing data and testing new strategies, you can fine-tune your website and campaigns for maximum efficiency. The digital landscape is constantly evolving, so ongoing optimization ensures that your marketing efforts remain effective, competitive, and results-driven. The more you test and improve, the better your results will get over time, leading to more leads, higher conversions, and greater business growth.
How to Get More Website Enquiries and Drive Leads with Digital Drew SEM
Growing your business online isn’t about luck—it’s about having the right strategies in place. From website optimization to SEO, PPC, and social media marketing, every step we covered plays a crucial role in driving more leads.
At Digital Drew SEM, we help businesses like yours maximize website enquiries and scale fast. Whether you need help with Google Ads, SEO, or conversion optimization, we’re here to take your lead generation to the next level.
🚀 Ready to get more leads? Let’s chat! Visit Digital Drew SEM and book your free consultation today.