For businesses, social media advertising is critical. Your social media channels can help drive traffic to your website, connect with your audience, and generate quality leads if you have the right strategy in place. If your company is like most, you’ll recognize that managing your social media channels internally, creating compelling content, and producing results is not always an easy task – not to mention time-consuming! If this describes you, a social media advertising agency in NYC might be a good fit for you. Here are some of the services and key benefits of working with a social media advertising agency.
Three Different Types of Social Media Services
A social media agency’s role is to help you identify and engage with your target audience while also providing measurable results. A social media agency can help with three main services to accomplish this.
Social Media Management
Keeping up with different targeted social media channels can be challenging, whether your company has an existing presence to maintain or is starting from scratch. Though it is time-consuming, looking for ways to interact and engage with your audience and stay in front of them can have a direct impact on your brand’s business goals, so managing your social channels is critical.
A social media agency in NYC will work with you to better understand your target audience, determine which social channels are best for you, and create high-quality content that can be shared on a regular basis. You should expect your agency to make engaging content calendars and use social media management tools to schedule and share your content at the best times.
Some agencies may even provide customer service and respond to questions or comments posted by your target audience online. Take care here. You should think about whether you’re comfortable having a third party be your brand’s social media customer service voice. Consider how “available” you must be and how quickly you must respond.
Paid Social Media Marketing
It can be challenging to expand your social media audience and reach the right demographics. In recent years, social media platforms such as Facebook have come up with algorithm updates that make it more difficult to reach your target audience organically, making social media marketing more difficult.
So, what other alternatives do marketers have? Paid social advertising can be used to supplement your organic efforts. Paid social advertising gets your message in front of the right people by targeting key demographics or segments.
Each social platform has its own set of targeting options and ad types, and each can serve a unique overall purpose. A paid social agency may recommend different networks for different goals based on your audience and KPIs. Whether you want to increase sales, brand awareness, or website traffic, a social advertising agency will help you come up with a campaign plan that will work.
Reporting and Strategy for Social Media
Running a social media campaign won’t work if you don’t have a good plan and a way to keep track of how well it’s doing.
Reporting and measurement are critical when it comes to continuously optimising and improving social ads. In general, when it comes to reporting and ongoing strategy, social agencies focus on the following metrics:
- Ad effectiveness for your target audience
- generated sales, leads, or prospects
- Cost per lead or result
Most of the time, these metrics will help you figure out if a social network is a good fit if you’re targeting the right people, and if your advertising budget is being well spent.
A social media agency will be able to provide your company with better, more thorough suggestions and overall paid social strategies if a solid reporting framework is in place. A social media agency will work with you to determine what is important to your company and then use that information to drive their reporting and recommendations for particular social networks.
The Benefits of Hiring a Social Media Advertising Agency in New York
While there are numerous reasons to consider outsourcing your social media management as well as advertising, working with the right social media marketing agency in NYC can provide several distinct advantages to your business.
When you hire a social media marketing agency, it helps you save time. Wondering how?
If your company lacks the resources to hire internal digital marketing resources, or if your current internal team requires assistance, a full team of social media marketers and advertisers can help produce a consistent stream of content, engagement, and results in a shorter time frame.
You may know your business inside and out, but an outside perspective can sometimes provide an alternate solution and strategic direction that more effectively targets your audience. Social media advertising agencies know how to make successful campaign strategies that stick to a strict budget and align with your data-driven goals.
Experts at a social media advertising agency in NYC are also familiar with multiple social media platforms and spend time working within them on a daily basis – time that your internal resources may not have. Working with a team of experts who are up to date on industry and social network trends can help support your company’s social strategy and provide better decisions or recommendations for your campaigns.
Did you get enough traffic to a particular product page on your website? Did you receive a sufficient number of high-quality leads after promoting your whitepaper? Nobody wants to spend money on advertising and then wonder if it was worth it. A social media agency will give you detailed campaign reports that will help you figure out how your social media campaign affected your business goals.
Collaborate with a Leading Social Media Marketing Agency in NYC
Digital Drew’s social media experts will collaborate with you to grow your social media channels into effective marketing tools by creating or leveraging high-quality content and promotional strategies. Get in touch with us today to learn more about our social media marketing services and to get help with your social media strategy and paid social advertising campaigns.