Understand the Essentials of Performance Max Image Specs

When it comes to creating successful ad campaigns with Google’s Performance Max, getting the image specs right is crucial. Performance Max image specs aren’t just about meeting Google’s technical requirements—they’re about ensuring your images look great and perform well across all platforms. The right specs help you avoid issues like pixelation or awkward cropping, which can make or break how your ad is perceived by potential customers. Whether it’s knowing the ideal resolution, file size, or aspect ratio, getting these details right can significantly enhance your campaign's effectiveness, making sure your visuals are as impactful as your message.

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Tailoring Your Ads with the Right Performance Max Image Specs

At Digital Drew SEM, we understand that the right images can elevate your ad campaigns from ordinary to extraordinary. That’s why we focus on optimizing your Performance Max image specs to ensure your visuals are not only compliant with Google’s guidelines but also perfectly suited for each platform. From choosing the correct dimensions to ensuring images are crisp and clear, our team takes the guesswork out of the process. We work with you to create and fine-tune images that not only meet the technical requirements but also resonate with your target audience. The result? Ads that not only look good but also deliver the results you’re aiming for.

performance max image specs
performance max image specs

Why Performance Max Image Specs Matter for Your Campaigns

Getting the image specs right is more than just a technicality—it’s a key factor in the success of your digital marketing efforts. Performance Max image specs are designed to ensure that your ads display beautifully across all of Google’s channels, from YouTube to Search. But it’s not just about following the rules; it’s about making sure your images capture attention and convey your message effectively. At Digital Drew SEM, we focus on optimizing every aspect of your images, from resolution to format, so they’re not just functional but powerful. We know that great visuals are a cornerstone of effective advertising, and we’re here to help you get them right, every time.

Our Successful Projects

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Paid Search Process

Account Setting

Google Ad Account Settings

Simplifying the management of your Google Ads accounts is what we do best at Digital Drew®. Whether you’re handling a single account or several, our integrated platform makes overseeing your ads seamless and efficient. As experienced Google Ads experts, we offer full-spectrum campaign management—from keyword research and ad development to precise audience targeting and continuous optimization. Our mission is to connect your ads with the perfect audience, maximizing your return on investment. Trust our Google Ads professionals to elevate your marketing strategies and drive exceptional results in your digital campaigns.

Ad Groups And Keywords Research

An ad cluster is a collection of ads linked by common keywords and targeting criteria. This organized approach enhances the relevance of your ads to the specific audience that views them.

Keyword analysis involves pinpointing and choosing the most pertinent keywords for your business and its products or services. These keywords represent the phrases people commonly use when searching on Google for information.

Ad Copy

Ad text refers to the written content featured in Google Ads campaigns, playing a vital role in capturing the attention of potential customers and motivating them to take specific actions, such as clicking on the ad or making a purchase. Crafting impactful ad text demands expertise, which is why many businesses turn to a Google Ads agency for support. These agencies offer teams of skilled professionals who excel in creating persuasive ad text and managing campaigns, ensuring you reach your marketing objectives effectively.

Google Shopping

Google Shopping, a service powered by Google, enables users to browse and compare products from a range of online retailers. When users search for items on Google, it displays a curated selection of relevant products along with prices from various sellers. To maximize their visibility on this platform, many businesses collaborate with a Google Ads agency. These agencies specialize in managing product listings and ads, ensuring businesses achieve optimal exposure and effectiveness within the Google Shopping ecosystem.

Remarketing

Remarketing, also known as retargeting, is a form of online advertising that allows you to show ads to people who have previously interacted with your website or business. This process works by placing a cookie on the user's browser, enabling you to track their online behavior and display relevant ads to them as they browse other websites.

We do audit existing accounts and provide strategic guidance to help improve accounts.

Optimize Your Campaigns with Digital Drew SEM’s Expertise in Performance Max Image Specs

Choosing the right partner to handle your Performance Max image specs can make all the difference in how your campaigns perform. At Digital Drew SEM, we take the complexity out of the process by providing clear, actionable guidance on image specs that align with your campaign goals. Our team ensures that every image is perfectly sized, formatted, and optimized for the best possible performance across all platforms. We don’t just help you meet the requirements—we help you exceed them, creating ads that stand out in a crowded digital landscape. With our expertise, you can be confident that your campaigns will not only meet Google’s standards but also achieve the results you’re looking for.

Our Portfolio

Pet Pro Supply
We began working on this ad account in January 2021 and provided a Google Ads audit with suggestions to improve ad performance. We implemented all those suggestions, resulting in an 88.24% increase in overall revenue. The number of conversions has improved by 24.87%, and the return on ad spend (ROAS) has increased by 76.53%. Additionally, overall ad spending has reduced by 5.91% within a 24-month time span.
We started working on this ad account in the month of Jan, 2021 and provided Google Ads audit with suggestions to improve the ad performance. We have implemented all those suggestions and overall revenue has been improved by 88.24%. Number of conversions has improved by 24.87% . Return-on-ad-spend (ROAS) has been increased by 76.53%, overall ad spending has reduced by 5.91% within 24 months of time span.
We started working on this ad account in the month of Jan, 2021 and provided Google Ads audit with suggestions to improve the ad performance. We have implemented all those suggestions and overall revenue has been improved by 88.24%. Number of conversions has improved by 24.87% . Return-on-ad-spend (ROAS) has been increased by 76.53%, overall ad spending has reduced by 5.91% within 24 months of time span.
launchnotes
We started working on this ad account in March 2022 and provided a Google Ads audit with suggestions to improve ad performance. We implemented all those suggestions, resulting in a 122.73% increase in overall conversions. The conversion rate has increased by 49.58%. The cost-per-conversion and average CPC have decreased by 55.09% and 32.82% respectively.
We started working on this ad account from March, 2022 and provided a Google Ads audit with suggestions to improve the ad performance. We have implemented all those suggestions and overall conversions have increased by 122.73%. The conversion rate has increased by 49.58% . The cost-per-conversion and Avg CPC has decreased by 55.09% and 32.82% respectively.
We started working on this ad account from March, 2022 and provided a Google Ads audit with suggestions to improve the ad performance. We have implemented all those suggestions and overall conversions have increased by 122.73%. The conversion rate has increased by 49.58% . The cost-per-conversion and Avg CPC has decreased by 55.09% and 32.82% respectively.
ad account
We started working on this ad account in January 2020. We created new search campaigns by researching quality keywords and writing compelling ad copies. Over time, we worked to reduce lead costs and were successful in achieving a lower cost per lead at $15.29. After making monthly optimizations from January 2020 to November 2022, conversions increased by 95.67%, and the conversion rate increased by 10.22%.
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Vida
We started working on this ad account in May 2022 and provided a Google Ads audit with suggestions to improve ad performance. We implemented all those suggestions, resulting in an 86.96% increase in overall conversions. The conversion rate has increased by 35.93%, and the cost-per-conversion has decreased by 19.94%. Additionally, overall ad spending has increased by 33.19% within a 6-month time span.
We started working on this ad account in the month of May, 2022 and  provided Google Ads audit with suggestions to improve the ad performance. We have implemented all those suggestions and overall conversions have increased by 86.96%. Conversion rate has been increased by 35.93% and cost-per-conversion has decreased 19.94% , overall ad spend has been increased by 33.19% within 6 months of time span.
We started working on this ad account in the month of May, 2022 and provided Google Ads audit with suggestions to improve the ad performance. We have implemented all those suggestions and overall conversions have increased by 86.96%. Conversion rate has been increased by 35.93% and cost-per-conversion has decreased 19.94% , overall ad spend has been increased by 33.19% within 6 months of time span.
stretch22
We started working from scratch on this ad account in February 2022. We created a new campaign by researching quality keywords and writing compelling ad copies. From the first month of managing the account, we started receiving leads at a cost-per-conversion of $31. After making monthly optimizations from February to November, conversions increased by 17.39% and cost-per-conversion decreased by 10.11%.
We started working from scratch on this ad account from February, 2022. We have created a new campaign by researching quality keywords & writing compelling ad copies. From 1st month of managing the account we start getting leads at $31 cost-per-conversion. And after making monthly optimizations from February to November, conversions increased by 17.39%, cost-per-conversion decreased by 10.11%.
We started working from scratch on this ad account from February, 2022. We have created a new campaign by researching quality keywords & writing compelling ad copies. From 1st month of managing the account we start getting leads at $31 cost-per-conversion. And after making monthly optimizations from February to November, conversions increased by 17.39%, cost-per-conversion decreased by 10.11%.
Google Ads audit
We started working on this ad account in June 2021 and provided a Google Ads audit with suggestions to improve ad performance. In June 2021, the client was getting leads at a CPA of $114.69. After making changes and creating new campaigns by finding new keywords to bid on, we started to see a decrease in CPA. By October 2021, the client was getting leads at a CPA of $40, which is 65% less than in June.
We started working on this ad account from June, 2021 and provided a Google Ads audit with suggestions to improve the ad performance. In June 2021 client was getting leads at CPA of $114.69. After making changes & creating new campaigns by finding new keywords to bid on, we started to see a decrease in CPA. And by October 2021, the client was getting leads at CPA of $40 which is 65% less than the month of June.
We started working on this ad account from June, 2021 and provided a Google Ads audit with suggestions to improve the ad performance. In June 2021 client was getting leads at CPA of $114.69. After making changes & creating new campaigns by finding new keywords to bid on, we started to see a decrease in CPA. And by October 2021, the client was getting leads at CPA of $40 which is 65% less than the month of June.
Newyork
We started working on this ad account in the last week of April 2022 and provided a Google Ads audit with suggestions to improve ad performance. We implemented all those suggestions, resulting in an 89.47% increase in overall conversions. The conversion rate has increased by 27.51%. The cost-per-conversion and average CPC have decreased by 32.41% and 13.81% respectively. Additionally, overall ad spend has increased by 28.09% within a 2-month time period.
We started working on this ad account in the last week of April, 2022 and provided Google Ads audit with suggestions to improve the ad performance. We have implemented all those suggestions and overall conversions have increased by 89.47%. Conversion rate has increased by 27.51% . The cost-per-conversion and Avg CPC has decreased by 32.41% and 13.81% respectively. Overall ad spent as been increased by 28.09% within 2 months of time period.
We started working on this ad account in the last week of April, 2022 and provided Google Ads audit with suggestions to improve the ad performance. We have implemented all those suggestions and overall conversions have increased by 89.47%. Conversion rate has increased by 27.51% . The cost-per-conversion and Avg CPC has decreased by 32.41% and 13.81% respectively. Overall ad spent as been increased by 28.09% within 2 months of time period.
performance max campaigns
We started working on this ad account from January, 2020. We created new search and performance max campaigns by researching quality keywords & writing compelling ad copies. Over time, we worked to reduce sales cost and were successful in achieving 24.54% lower cost per sale at a price of $36.23. After making monthly optimizations from January 2020 to November 2022, conversions increased by 160.33% and conv. value increased by 162.45%.
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Google Ads audit
We started working on this ad account in April 2022 and provided a Google Ads audit with suggestions to improve ad performance. In April, we spent around $530K with an ROAS of 8.28x, which was a 7.54% increase from the previous month. Month over month, we began to increase ad spend while maintaining the Google ROAS over 6x on the account. By November 2022, we had spent over $1M with an ROAS of 6.8x.
We started working on this ad account from April, 2022 and provided a Google Ads audit with suggestions to improve the ad performance. In April, we spended around $530K with an ROAS of 8.28x which is a 7.54% increase from its previous month. From month on month we started to increase the ad spend by maintaining the google ROAS over 6x on the account. In November 2022, we spent over $1M with an ROAS of 6.8x.
We started working on this ad account from April, 2022 and provided a Google Ads audit with suggestions to improve the ad performance. In April, we spended around $530K with an ROAS of 8.28x which is a 7.54% increase from its previous month. From month on month we started to increase the ad spend by maintaining the google ROAS over 6x on the account. In November 2022, we spent over $1M with an ROAS of 6.8x.

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Our Testimonials

KIND WORDS FROM OUR LOVELY CLIENTS

"Drew is a genius when it comes to pay per click. He was able to get our ads back online after others were unable to do so. He has revived our online business and presence. I highly recommend him. He is easy to work with, explains things thoroughly and is always available."

— Gary Nitzkin

"Drew has been pivotal in the creation and continued success of our Google Ad campaigns. He has helped across many levels from keyword targeting, revenue tracking, Salesforce reporting, and more. His experience and insight helped us find returns of up to 5x and 6x our monthly budget spend. I highly recommend using Drew for your Google Ad campaigns."

— Ryan Hall

"We hired Digital Drew SEM in April of 2022. Since this time, he has gone above and beyond to help us install ClickCease to decrease click fraud and helped us create a direct API from Google Ads to Salesforce. This helped Google Ads learn what a qualified lead looks like for us. The results have been better than expected. Thank you, Drew!"

— Jenn Piorkowski

"Drew scaled our paid SEM campaigns and grew our user base 30% MoM at efficient CACs. He is very responsive and is open to iteration/ feedback. It's a pleasure to work with him!"

— Carl Madi

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Industries That We Serve

  • E-commerce Google Advertising
  • SaaS Google Advertising
  • IT & Tech Google Advertising
  • Lifestyle Google Advertising
  • Legal Google Advertising
  • Health & Wellness Google Advertising
  • Financial Services Google Advertising
  • Dental Google Advertising
  • Contractor Google Advertising
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