Meet the Team
Sanjay Gupta
Digital Growth Manager
About Sanjay
What he owns at the agency
- Conversion Rate Optimization (CRO) strategy and execution
- Growth strategy across paid media and owned channels
- Paid ads performance optimization (Google Ads, Meta Ads)
- Funnel analysis and user journey optimization
- High-converting website and landing page strategy
- Landing page audits and optimization for lead generation and e-commerce
- User behavior analysis and drop-off reduction
- A/B testing frameworks and experimentation roadmaps
- GA4 and Google Tag Manager implementation
- Conversion tracking, attribution, and analytics setup
- Performance reporting, insights, and growth dashboards
- E-commerce and lead-gen growth across Shopify, WordPress, and custom platforms
Background — experience, industries, and expertise
Sanjay specializes in driving sustainable business growth through conversion-focused strategies, performance marketing, and data-driven optimization. With 9+ years of experience, he connects traffic acquisition with conversion and retention, ensuring every marketing effort contributes to measurable business outcomes.
Previously Ex-Petpooja, Sanjay worked in a high-growth SaaS environment where performance, scalability, and efficiency were critical. His role involved managing and optimizing large-scale paid media accounts, improving funnel efficiency, and supporting business growth through structured experimentation and analytics-led decision-making.
He has hands-on experience with Shopify, WordPress, and custom-built platforms, collaborating closely with design and development teams to build conversion-first digital experiences.
Certifications, recognition & languages
* Google Certified: Search, Display, Shopping & Analytics
* Received Letter of Appreciation for performance and contribution
* Strong expertise in GA4, Google Tag Manager, conversion tracking, and funnel analytics
* Proven track record in CRO-led growth, performance optimization, and experimentation
* Languages: English, Hindi
Quote / philosophy
“Traffic alone doesn’t grow a business. Real growth happens when every click, page, and funnel is engineered to convert intent into measurable results.”
City / Location
New Delhi, India