With a 73% share of the entire paid search market, Google search advertising is the best source to invest in if you are looking to acquire more customers for your business. Another statistic that you might be interested in knowing as a business owner is that 46% of the clicks go to the top 3 paid search results.
Looking at this number, it definitely makes sense to advertise on Google and reap benefits for your business. But, how to advertise on Google?
In this blog post, we are going to share 9 simple steps for you to get started with Google search advertising. So, let’s get started.
Getting Started With Google Search Advertising
1. Create A Google Ads Manager Account
The first step in Google search advertising is to create your Google Ads Manager account, from where you can control and support multiple ad exchanges and networks. This includes Google AdSense, Google Ad Exchange, and several other third-party networks and exchanges.
You can easily set up a Google Ads manager account by going to https://ads.google.com
2. Establish Your Advertising Goals
Once registered, you need to create a Google ads campaign targeting your specific business goals to advertise on Google. The four options available to select specific goals are:
- Getting more calls
- Getting more website sales or sign-ups
- Getting more visitors to your store/physical location
- Brand awareness through video views
3. Set A Target Audience
Your google search advertising will be only as effective as your choice of the target audience. Depending upon whether you have one goal or multiple goals, you must pick a single target audience or various subsets of the audience for your ad campaign. Some of the factors to consider when setting up an audience to advertise on Google include:
- Age Limit
- Location
- Devices (Computer, Mobile, etc.)
- Language
4. Choose Keywords to Target
One of the most important steps in setting up an ad campaign on Google is picking the right keywords. For instance, if you are looking to promote teeth whitening services for your dental clinic, you might want to choose keywords such as tooth whitening treatment, latest teeth whitening treatments, and so on.
The good thing is that Google will suggest the most commonly used keywords related to your business, but you can always target your specific keywords as well. You can always resort to Google Ads Keyword Planner to make this task easy.
5. Setting Up A Budget
A great thing about Google search advertising is that it lets you control how much you would want to spend daily on your paid marketing campaigns. You can set a daily budget for spending on your Google ads – there’s no minimum required amount to get started.
How much you will have to pay for the ads will depend upon your choice of keywords. Every keyword has a price, and you are bidding for these keywords. Based on the type of ad interaction you are looking to focus on i.e. conversion, conversion value, clicks, or impression share, Google will show you an estimated result for the amount you are planning to spend. So, you can create a bidding strategy and decide your budget accordingly.
6. Craft Relevant Ads
The key to success in Google search advertising is to draft unique, relevant ad copies that compel the users to click. You can select from different formats provided by Google based on your marketing objectives and draft the best copy for your ad.
The key is to take time when drafting a copy of your ad and to also ensure that the landing pages they lead to are also well-aligned to your goals. Here are some simple things to keep in mind when writing a copy for Google search advertising:
- use target keywords in the headings and ad content
- use local identifiers such as location terms
- state your offerings clearly
- have a strong Call to Action (CTA)
- include an enticing discount or offer (if possible)
7. Confirm and Launch
Once you have created content for your Google ad, you are all set to launch your first Google ad campaign. All you have to do is click on the confirm button, and it will prompt you with the details of the campaign. Review them thoroughly, and make any changes if required. Once confirmed, it can take up to 24 hours for ad review, before the campaign finally gets live.
8. Activate Conversion Tracking
The campaign is live, but how do you know whether it is working up to your expectations or not? This is exactly what activating Conversion Tracking helps you achieve. By activating conversion tracking, you will have access to all of the important data required to evaluate the success of a Google Ad campaign.
To activate conversion tracking, you need to copy and paste a snippet code into your landing page.
Optimizing Your Google Search Advertising Campaign
Now that you know how to advertise on Google, the next important step is to monitor it so that you can optimize it to get the most effective results. The biggest factor that plays a role in this is the Quality Score. Quality Score is assigned on the basis of:
- Ad text
- Landing page experience
- Expected click-through rate (CTR)
Google uses this quality score (along with some other factors) to set the Cost per Click (CPC) and the placement of your ad. You get to see this quality score when creating your ad campaign, so you can make the necessary changes to optimize your campaigns and bring down the CPC.
Ready to Advertise On Google?
Google search advertising has become an absolute necessity if you are looking to increase your business reach and grow your business revenue. The fundamentals of Google search advertising explained in a clear and precise manner in this post can help you get started with your paid marketing efforts easily. You can use this information to learn how to advertise on Google and take your business to new heights of success by effectively creating and managing various ad campaigns.
If you feel like all of this is too much to handle for you, then getting in touch with a paid marketing expert like Digital Drew can be just the perfect idea. As a paid marketing prodigy, Digital Drew can help you create the most effective Google search advertising campaign, carefully analyzing your requirements and setting up targeted goals.
So, what’s the wait? Schedule a free consultation today to know more about how Digital Drew can help you with refining your Google search advertising efforts.