Monitor your weekly screen time and you will get a sneak peek into how digital marketing has invaded your personal life. Consumers are spending more time than ever on their smartphones, whether it’s browsing for new products, shopping online, or watching videos on Facebook and Instagram.
Imagine how many consumers you can reach through a single ad on Facebook! Unlike traditional marketing, digital marketing provides you with a far wider global reach, across geographical boundaries.
That’s the power of digital marketing. If you cannot use it to your advantage, you will lose out on prospective customers.
Why is hiring a leading digital marketing agency in NYC a good decision for your business?
Digital marketing NYC should be your go-to solution for attracting new leads, boosting sales, and building your brand image. But it may not be a good idea to handle it by yourself.
As a business owner, you must don many hats, and juggling chores can be a challenge. You cannot afford to be preoccupied with advertising and marketing.
Even if you did consider managing online marketing with an in-house marketing team, there’s no guarantee that they will get it done the right way. So, what’s the best option for you? Can you risk lagging behind your competitors who are more than likely to use the latest digital marketing tools?
A digital marketing NYC agency can help you increase traffic to your website. Higher traffic automatically means better chances of conversion, and this can lead to higher sales. For this, you need expertise and experience, something that a top digital marketing company can offer.
These companies will have experts with technical knowledge in handling SEO, PPC advertising, website designing, and access to top-of-the-line marketing techniques. You need to leverage all these resources to take your business to new heights.
Digital marketing isn’t only about optimizing a site for Google or creating emails and Pay-Per-Click campaigns. It goes far beyond these and encompasses a variety of marketing tools and methods. So, launching a full-fledged online marketing campaign can be difficult when you don’t have enough time, expertise, and resources.
• Save time: One of the biggest advantages of hiring a digital marketing agency in a city like New York is that it relieves you of marketing chores and frees up your time. You can spend more time focusing on key business matters instead of worrying about new ways of targeting your customers. To do this on your own, you would have to hire new talents for running campaigns. Not only does this mean extra costs but also time on your part to oversee the campaigns. However, if you can find a competent digital marketing firm to work with, they will handle everything for you. There’s no need to train, supervise, or manage a professional digital marketing team.
• Cost-saving: If you compare the costs of running an in-house operation with hiring one, you will notice that the long-term costs are lower when you outsource. You don’t have to retain full-time employees for the campaigns. This means you don’t have to spend on providing for their salaries, healthcare, and other benefits. You don’t need to invest in costly marketing tools or subscriptions. Any reputed NYC marketing agency will have the latest online marketing tools.
• Expertise: When you hire professionals in digital marketing, you can be sure of getting highly qualified and experienced people on the job. Companies don’t mind spending extra to hire experts who know what they are doing and how to get the job done. They have had experience working on similar projects; they are aware of the risks and challenges and know how to tackle these.
• Research: A top marketing company will research your target audience and study consumer behavior to identify their interests and preferences. Accordingly, it will come up with strategies to guarantee the best possible returns on investment.
• New ideas: There’s no one-size-fits-all approach to online marketing. The market keeps changing as do social media algorithms. Not every idea will work. But a good digital marketing agency will be able to cough up new ideas that can bring great results. They bring a fresh perspective to your campaigns by assessing your marketing efforts and brainstorming for new ideas to appeal to consumers.
• Scalability: To grow online, you need scalability, and that is something that a NY digital marketing agency can offer. For instance, if you are thinking of growing the company, you will have to look at acquiring more resources and manpower. But, if you were to sign up with a marketing firm, this isn’t an issue. You don’t have to look for new talent or expand your workforce. Good digital marketing firms will accommodate your needs to make sure your company can grow seamlessly. In doing so, they offer different plans to suit your business and budget.
• Accountability: As an entrepreneur, you don’t want to make investments if you are not certain of the results. But, with an overwhelming number of tools at our disposal, how do we know which will work? A reputed agency knows better; it uses Key Performance Indicators (KPIs) to see how your campaigns are performing and whether they are fulfilling your goals. They identify metrics that can be followed on different channels for assessing a campaign’s effectiveness. They will offer quarterly and monthly reports on campaigns to enable you to tweak and fine-tune your marketing decisions.
• Resources: You can never have access to as many tools as a digital marketing company will have. They can use a variety of tools at their disposal to streamline campaigns. And most of these don’t come cheap. Your costs will go up if you try to access such premium services, upgrades, and features by yourself. Small businesses will struggle to break even. But a digital marketing firm is a one-time investment for you; they already have these tools to give your campaigns the finesses that they need. There are no recurring costs for you.
• Professionalism: Professional digital marketers know the ins and outs of this job and they keep themselves updated with the latest trends and technologies. When you can display organic ads on social media, it changes the way consumers interact with the content. But you wouldn’t know where to show these native ads! It’s a digital marketing agency that knows best because it analyzes data to find out the best places to show ads. Native advertising is an excellent way to display ads, and, if done correctly, it can guarantee impressive returns.
These advantages tell you why hiring a digital marketing firm is the best decision you can make for your small business. Now comes the hard part; how do you know which is a good agency to hire?
Tips to find the best digital marketing agency in NYC:
With almost everyone out there having an Internet connection, creating a website is super easy. Anyone can start offering services and claim to be a top-notch digital marketing service.
To avoid making a wrong choice, stick to some easy-to-follow guidelines:
1. Understand your goals: The first step to choosing the best digital marketing agency for your company is to identify your business goals. No business is the same and no digital marketing works the same way. Some companies will provide full services while others may only take up work falling in their specialty. Knowing your goals helps you communicate these better to the marketer. It is important for the agency to know what your expectations from them are.
2. Look for a sizeable portfolio: It’s always the reputation that matters heavily when it comes to deciding on a digital marketing partner. Look at their previous projects and list of past clients. Get feedback from them to know better about how the agency works and whether it delivers its promises. Smaller digital marketing firms are eager to showcase their work to attract new clients. Even if you don’t have access to a list of past customers, you can always view the work they have done in the past. If you are working on a tight budget, you probably cannot afford to hire a big digital marketing firm. Even then, you need to shop around and choose one that has positive ratings. Some services like search engine optimization or content marketing aren’t going to be easy to show. So, an agency that mainly does work in these areas might not be able to provide samples of their work. But, if you are looking for site development or graphic and video designing, you should be able to request samples to see if the work matches your expectations.
3. Experience: This is one of the most important criteria for choosing a leading digital marketing NYC Experienced digital marketers know the tricks of the trade and regardless of what you need, they can provide people to do it for you. For instance, if you need help with your site design, they should be able to offer you web design experts.
4. Industry reputation: Past client reviews and customer testimonials are a good place to start when you are looking for a dependable and efficient digital marketing company. Smart marketers realize the value of displaying proof on websites; if you are not able to find social proof of their work, you should probably search elsewhere. It’s probably because you are their first client, and they may not have the kind of experience you are looking for. Don’t only look for positive reviews. It’s alright to come across negative reviews; that tells you which are the areas the company is still struggling with. Searching for detailed reviews on Google can be a great way to know what others are saying about the agencies you have shortlisted.
5. Look for similarities in core values: Devote some time to researching the company’s core value structure. It’s important to find an agency that operates in an environment like yours and values similar things. This is needed to have a healthy and meaningful relationship between your in-house teams and the agency. While you may be hiring digital marketers, they will work alongside your company and collaborate with you every step of the way. So, you need a company having the right kind of work culture and ethics, besides being good at what they do.
6. Check for website designing services: When a website has been designed well, it makes people feel welcome. The first impression is always the strongest and digital marketers are aware of this. Now, if you find that their own site isn’t visually aesthetic or appealing, you cannot expect them to deliver on their promises. That’s a major point to consider when you are looking for a digital marketing agency to redesign your website. So, take time out to explore their website and ask yourself whether this is what you want for yourself. If you don’t find it superior quality wise, you should probably find another agency to help you out.
7. Avoid companies making outlandish promises: You will often find companies making absurd claims on their site. Most of this sound too good to be true, which they probably are. For instance, if a company tells you, it can push your site to the number one rank on Google right away, you shouldn’t believe them. It tells you that the agency is naive and has little knowledge of how SEO works. It’s best to step away and look for more credible companies that make reasonable promises that can be kept.
8. Accessibility: You need someone who you can talk to and get your queries answered. So, look for a digital marketing agency that is accessible and easy to communicate with. Their website should be easy to navigate and contact information easy to spot. The site must have visible calls to action that you can click on to get started.
Follow these easy tips and tricks to find a digital marketing NYC agency you can work with. The best projects are those that are collaborative. Your partner should be open to listening to your inputs and suggestions and accommodating these wherever feasible.