Growing your social media likes is important to helping your business reach new customers. However, there are so many times I see accounts whether it is Facebook, Instagram, or LinkedIn where the account consistently has the same one or two likes per post over and over again, but breaking that cycle can be fixed.
Understanding The Metrics
Remember most social media platforms are free to no cost. That means these platforms are making money through advertising. To get more advertisers and more advertising dollars the ads must be precisely targeted. How do you get more precise targeting, by collecting more data. Therefore, to collect more data you need users to stay on the platforms longer. Therefore, the more engagement (likes, shares, comments) you get with your posts the more reach/exposure your posts will have.
When you create a new post, it has an initial reach of the people who engaged with your post recently. The people in the past who have engaged with you in the past will be the initial reach of the post and therefore, will have the first opportunity to like, share and comment to their network and expand your reach that way. Once, the platform sees that your post is getting more engagement you will start to see your reach increase. However, if only one or two people in your initial reach engage with the post then that reach number will never increase.
How To Increase Reach
Start with employees. Those that work directly with you should like your posts. You can simply ask employees to like your page and start liking your posts. Liking a page is not enough because as stated in the previous paragraph just because someone likes a page does not mean they will see your post. In order for them to see your post, they must engage with your page in the past. To start getting employees in the habit of liking your posts, consider taking a five-second break when there are several employees around and asking them to all go to your page and like a post. Even five additional likes on a post could make a difference.
Another way to get more likes on your posts to increase your reach is to ask vendors/partners/clients to like your posts. Company pages besides individuals can like, comment and share posts. When creating a new working relationship with a company ask them to start liking your posts. The additional benefit of a company liking posts is that it is very brand recognition for them. If people see that company’s comment or like on a post then other’s can click on that vendor or partners name and visit and like their page, so it helps everyone involved.
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