For the search novice, the universe of Google’s tracking and reporting tools can be confusing and intimidating. Google Analytics, DataStudio, Google Ads, and Tag Manager are all Google platforms that provide or display data in different ways. However, if you’re new to these platforms, the connection between Google Analytics and Google Tag Manager can be particularly perplexing. They both monitor user activity on your website, correct? Is it the same thing? Should you use one over the other? Do you require both?
Let us begin at the beginning:
Is there a difference between Google Tag Manager and Analytics?
Yes. Google Analytics and Google Tag Manager are two distinct platforms with distinct functions. Despite their similar names, both of these are completely different from each other. Both tools are frequently used in tandem. Google Tag Manager is a tool that is solely for managing and storing third-party code. It is not possible to generate reports or conduct analyses with the Google Tag Manager.
Google Analytics, on the other hand, is used for report creation as well as in-depth analysis. Furthermore, Google Analytics can perform all types of reporting, such as conversion reports, e-commerce sales, the bounce rate of the website, time spent on the page, and custom segments.
Understanding the Differences Between Google Analytics and Google Tag Manager
Google Analytics collects, stores, and reports on data from your website. Many questions are answered by the tool. Questions like:
- What is the average number of visitors to your website per day?
- Where are your visitors coming from?
- What is your website’s page bounce rate?
- Which pages/features of your website do your visitors prefer?
How does Google Tag Manager make the process easier?
Adding Google Analytics tag codes to each page and feature of the website takes a long time. Google Tag Manager comes into play here. The Google Tag Manager is a tool that allows you to add various types of codes (tags) to your website. It puts you in charge of determining when and how certain tags should fire. You would not have to change or add to the code of your website if you used GTM. Google Tag Manager works by allowing information retrieved from one data source, such as your website, to be shared with another data source that analyzes the data (Google Analytics). This tool is very helpful because it keeps all of your tags in one place, so you don’t have to create and manage them separately.
What else is there…?
Similarly, the triggers in GTM allow the tag to be fired. The triggers tell Google Tag Manager when you want the tags to be fired. Variables, on the other hand, are extra pieces of information that your chosen tag or trigger may need in order for a certain function to work.
How Do Google Tag Manager and Google Analytics Interact?
While GTM manages the tags, Google Analytics performs the analysis and report generation. For example, if you want to track all outbound links on your website, you can do so in Google Tag Manager by selecting the category name, action, and label. Then, go to Google Analytics and look for reports under the offsite links tab, which is located under the main category of behavior. By combining the two, you can either review event actions or gain access to full reports.
How can Google Tag Manager and Google Analytics help your online business?
You must integrate Google Analytics and Tag Manager into your business website in order to improve it. This will provide you with near-perfect data on the performance of your website. On that foundation, you can perfect your next business strategy. The only thing that bothers you is the analytics and tag manager’s collusion.
This is where Digital Drew’s SEO agency or web development company can help you. It is best to hire a web development company that provides you with an all-in-one solution. We at Digital Drew will gladly assist you. Using Google Tag Manager and Google Analytics together can help you save a lot of time and money on your website. Using GTM, you can easily manage your tags and assign them to various features on your website. If you are looking for any of these services, get in touch with Digital Drew today!